Digital Marketing Manager

• Nov 2022 - Present

Digital Marketing Manager

• Apr 2021 - Nov 2022

Digital Marketing Manager

• Mar 2018 - Apr 2021

- Develop, manage, monitor, and optimize marketing plans and budget for programmatic, paid search, and paid social to increase new account growth, brand recognition, and website visits - Create, manage, and deliver email marketing campaigns to promote products and specials in order to increase customer engagement, satisfaction, and leads - Compose, maintain, and update marketing materials and collateral for print, social, email, and programmatic - Lead content marketing team by researching, creating, managing, and distributing blogs, newsletters, and white papers to enhance thought leadership and increase website traffic and leads - Maintain, enhance, and optimize website for SEO and organic search Show less

Senior Marketing & Communications Specialist

• Jun 2016 - Mar 2018

- Create, implement, and manage customer email campaigns using Salesforce and HTML- Compose, design, and distribute press releases, surveys, infographics, blog posts, white papers, and presentations to increase website traffic and brand awareness with current and potential clients- Generate and deliver campaigns to pitch interviews and story ideas to global media outlets with placements in publications including the USA Today, Wall Street Journal, Huffington Post, and CNN- Strategize, implement, and maintain social media presence across various platforms including Twitter, Facebook, and LinkedIn Show less

Marketing & Communications Specialist

• Jun 2013 - Jun 2016

- Create, implement, and manage customer email campaigns using Salesforce and HTML- Compose, design, and distribute press releases, surveys, infographics, blog posts, white papers, and presentations to increase website traffic and brand awareness with current and potential clients- Generate and deliver campaigns to pitch interviews and story ideas to global media outlets with placements in publications including the USA Today, Wall Street Journal, Huffington Post, and CNN- Strategize, implement, and maintain social media presence across various platforms including Twitter, Facebook, and LinkedIn Show less

Marketing Research Analyst

• May 2012 - Apr 2013

- Analyzed data from the virtual bookstores to customize book inventory to increase sales based upon the purchasing habits of the clients. - Supported client representatives in creating purchase orders for schools, managing book lists, and working with publishers to purchase teacher materials. - Analyzed data from the virtual bookstores to customize book inventory to increase sales based upon the purchasing habits of the clients. - Supported client representatives in creating purchase orders for schools, managing book lists, and working with publishers to purchase teacher materials.

Marketing Research Associate

• May 2011 - Aug 2011

- Created overnight TV ratings reports to influence which programs were shown on the network. - Developed a top 25 program list to tell the program directors which programs drew the best ratings. - Generated presentations based upon consumer survey results to increase the number of advertising partners for the company. - Created overnight TV ratings reports to influence which programs were shown on the network. - Developed a top 25 program list to tell the program directors which programs drew the best ratings. - Generated presentations based upon consumer survey results to increase the number of advertising partners for the company.