Experience

Henderson Greetings

• Australia
• Manufacturing
• 1 - 100 Employee

• Area Manager

  • Nov 2018 - Present



Priority Health PTY LTD

• Croydon Park, South Australia, Australia

• Sales Executive

  • Jan 2017 - Dec 2017

  I am instrumental in overseeing all independent groceries throughout Southern and Regional South Australia locations, successfully servicing Drakes Group, Romeos, and Chapleys through efficient sales management and outstanding scheduling. In this position, I play an integral role in the selling, implementation, and distribution of new product development to gain new clients and increase range in all accounts. I swiftly resolve client queries, comprehend needs and demographics, and enact measures to enhance brand understanding and awareness, resulting in greater sales figures and an excellent track record of client satisfaction. Furthermore, I increase exposure, distribution, and visibility by strategically and effectively capitalising on POS usage. Selected Contributions: » Initiate negotiations and deliver hard-hitting presentations to achieve 700 new lines into independent grocery supermarkets, enhancing range and overall sales figures. » Successfully turn a few SKUs into full corporate bays across various stores to increase brand awareness and sales growth. » Leverage store manager and stakeholder relationships to market upcoming promotions, secure profitable displays, and enhance client sales and retention. » Effectively manage multiple conflicting priorities within a deadline-driven environment and achieve all KPIs through innovative new product development relays to market share, off-location displays, and fridge placements. Show less



Metro Beverages Inc

• United States
• Hospitality

• Territory Manager

  • 2013 - Dec 2016

  In this role, I led all aspects of independent grocery supermarkets in Adelaide and Regional South Australia, utilising exceptional time management and scheduling abilities to service Drakes Group, Romeos, Chapleys, and Independents, resulting in higher market share and sales growth. Furthermore, I successfully employed POS to significantly enhance market awareness, distribution, and visibility. I also sold and implemented new product development to increase range and encourage greater revenue figures. Selected Contributions: » Accomplished year-to-date sales versus previous year of 119% and on and above budget by 129%. » Built robust professional relationships with store managers to market upcoming promotions, covering correct stock weight, product mix, and off-location displays. » Pioneered an excellent track record of client satisfaction and retention by strengthening rapport, resolving customer queries, and promoting product value, leading to 27 new accounts. Show less



Bickford's Australia

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Territory Manager

  • 2012 - 2013

  In this position, I spearheaded retail and route sales across Adelaide and Regional South Australia. Furthermore, I employed outstanding product knowledge to educate customers and increase brand awareness. I sold in and developed captivating displays and created profitable planograms to effectively present key lines and increase sales figures. Selected Contributions: » Achieved double-digit growth on budgeted sales by identifying new opportunities, cold calling potential customers, and regularly contacting on-and-off premise accounts. » Employed outstanding organisational skills to optimise territory timetable according to sales requirements and in 100% compliance with customer calls. » Effectively sold in new lines, monitoring accuracy of ticketing and pricing, as well as optimising shelf position to improve sales figures. » Enhanced base sales by successfully increasing range in all accounts and emphasising profitable distribution. Show less



PepsiCo - Smith's Snackfoods

• Sales Representative

  • 2002 - 2012

  In this position, I spearheaded retail and route sales across Adelaide and Regional South Australia. Furthermore, I employed outstanding product knowledge to educate customers and increase brand awareness. I sold in and developed captivating displays and created profitable planograms to effectively present key lines and increase sales figures. Selected Contributions: » Achieved double-digit growth on budgeted sales by identifying new opportunities, cold calling potential customers, and regularly contacting on-and-off premise accounts. » Employed outstanding organisational skills to optimise territory timetable according to sales requirements and in 100% compliance with customer calls. » Effectively sold in new lines, monitoring accuracy of ticketing and pricing, as well as optimising shelf position to improve sales figures. » Enhanced base sales by successfully increasing range in all accounts and emphasising profitable distribution. Show less



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Route Sales Representative

  • 1993 - 2002

  This position introduced Derek to FMCG where he learned the following skills and developed a passion for a career in this industry. Responsibilities include: • Ensuring customers were serviced on a timely basis. • Increasing sales volume of key lines by correct execution of each brand’s sales directives. • Focusing on improving brand visibility and availability. • Conducting compliance checks and ensuring each brand is represented as agreed. • Identifying opportunities for new impulse sales. • Ensuring net contribution was obtained. • Achieving trade sales volume in all trade channels. • Building and maintaining strong customer relationships to increase sales and exposure. • Club and hotel proposals and sponsorship. • Equipment monitoring and management • Placement of point of sale. Show less