Experience

McWilliams|Ballard

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • Apr 2014 - Present

• Marketing Consultant

  • Oct 2013 - Apr 2014



GEP Destination Management

• Marketing Manager

  • Jun 2013 - Oct 2013

  • Served all owned destinations in Atlanta, Baltimore, the Bahamas, Philadelphia, Orlando, South Florida, Utah, Las Vegas, and Washington, DC • Served as chief brand liaison for all media outlets and industry organizations • Developed and managed the owned DMCs brand identity • Wrote, distributed and reviewed metrics for all company newsletters o distribution list to an audience of 2,000 contacts, improved open rate of 85% over the six months • Established and initiated the business development action plan and brand guidelines with the CEO and Leadership Team • Drafted and published all media releases to outward community and industry o Distribution to over 6,000 outlets and highlighted in top industry outlets including: BizBash, Special Events Magazine, Exhibitor, Mash Media and other destination specific media outlets • Managed website design and search engine optimization • Created and served as lead presenter for all destinations and corporate • Established brand using social media sites and other opportunities o Increased following of over 200 Twitter followers, over 300 likes on Facebook • Crafted the company Style Guide for all destinations • Managed cross-city amenities and all branded items with consistent logo, print etc. • Conceptualized all destination specific marketing campaigns o ad campaigns, hotelier partnership one-pagers, community outreach programs • Managed Internal marketing and communication among teams

• Account Executive

  • Jun 2012 - Jun 2013

  • Fostered new and current client relationships to build revenue in the Washington, DC destination o Focus of pharmaceutical, luxury brands, legal and fortunate 500 organizations • Lead the team to meet and exceeded destination yearly sales goal of 5.5 million • Managed and oversaw all GEP CRM’s (multiple) responsibilities for all assigned accounts or those that require documentation for the purpose of sales management • Managed a high volume of leads from multiple sources the industry and organization • Proactively researched and aggregated prospects/project data points for the pipeline • Qualified business leads/prospects, prepared and maintained quarterly sales goals • Prepared, and facilitated presentations for hoteliers and clients • Coordinated proposal execution, submission and closing of business • Provided logistical and financially sound input and review for client proposals and RFP responses as well as orchestrated details for all client site inspections • Sold and closed business within the designated profit margin set by the company • Developed and executed service contracts, deposit invoices and final billing for events • Attend local, national and international industry association or professional networking events on behalf of GEP • Adaptability to assume operations role or creative services role within assigned pod or in any GEP Owned Destination as needed • Regularly updated and maintained resource systems • Worked with team members to ensure programs are managed successfully to meeting or surpassed client expectations



Wolfgang Puck Fine Dining Group

• Senior Sales and Marketing Manager

  • Oct 2009 - Apr 2012

  • Diligently restructured the event sales program, building a consistent quarterly increase in revenue and maintained over one million in annual sales • Designed, developed and implemented local marketing campaigns to increase public awareness using all media outlets • Drafted, and secured all event contracts for the property • Supervised and managed staff members in executing details per the event agreement • Cultivated and established strong relationships with elected government officials, corporate and social patrons • Served as key contact for vendors in securing various inventories • Spearheaded, designed and completed renovation projects for the property • Lead liaison for nonprofit organizations, neighborhood societies and overall outward community, including St. Jude Foundation, Destination DC • Coordinated large scale White House Correspondents Brunch for top client Politico



Windows Catering Company

• United Kingdom
• Real Estate

• Senior Event Consultant

  • Jun 2005 - Aug 2009

  • Created, developed and full execution of over 250 full-scale quarterly events for both corporate and social clients. • Development and implementation of marketing practices to further foster relationships of both current and potential clients on a company wide level resulting in over $800,000 in yearly sales. • Coordination of both on and off-site facilities including staff, third-party vendors, and client expectations. • Work in tandem with the in-house marketing department to further promote the overall brand image via various media outlets and industry functions



UNC Greensboro

• Higher Education
• 1 - 100 Employee

• Assistant Director for Programs-Student Life

  • Dec 2002 - May 2005

  • Planned and implemented over 170 campus-wide events annually with allotted budget of a $400,000. • Reviewed, revised and approved all departmental contractual agreements. • Cochaired the University wide re-branding project that resulted in a total revision to the overall brand image of the University. • Supervised 4 full time staff, along with 24 part-time student staff • Planned and implemented over 170 campus-wide events annually with allotted budget of a $400,000. • Reviewed, revised and approved all departmental contractual agreements. • Cochaired the University wide re-branding project that resulted in a total revision to the overall brand image of the University. • Supervised 4 full time staff, along with 24 part-time student staff



Downtown Greensboro Inc [DGI]

• Community Relations Assistant

  • 2001 - 2002

  • Assisted with the forecasting, and supervision of real estate development activities • Oversaw Community Education meetings and events • Established and maintained relationships with key leaders of the community and industry partners • Represented DGI in community meetings, events and outreach • Served as clearing house for nightly reports and eminence logs of projects • Assisted with the forecasting, and supervision of real estate development activities • Oversaw Community Education meetings and events • Established and maintained relationships with key leaders of the community and industry partners • Represented DGI in community meetings, events and outreach • Served as clearing house for nightly reports and eminence logs of projects