Experience

DONNOS

• Brazil
• Advertising Services
• 1 - 100 Employee

• Founder & Partner

  • Oct 2021 - Present

  Venha nos conhecer! Donnos.com.br. Venha nos conhecer! Donnos.com.br.



InovAtiva Brasil

• Brazil
• Professional Training and Coaching
• 1 - 100 Employee

• StartUp Mentor - Volunteer

  • Mar 2017 - Present

  Volunteer program: Brand & Value proposition, Media intelligence, Business Development ,Technology, networking and other insights. Volunteer program: Brand & Value proposition, Media intelligence, Business Development ,Technology, networking and other insights.



Athena Saúde

• Brazil
• Hospitals and Health Care
• 400 - 500 Employee

• Head of Digital Transformation

  • Apr 2020 - Sep 2021

  Building an amazing customer digital journey for a full health group during this demanding Covid period. Started as a hands on consulting inside VML and became a mind set change experience with a startup delivery pace at Athena. Building an amazing customer digital journey for a full health group during this demanding Covid period. Started as a hands on consulting inside VML and became a mind set change experience with a startup delivery pace at Athena.



VML BRASIL

• Brazil
• Retail Office Equipment

• Ecommerce Unit Director

  • Jul 2018 - Jul 2020

  New & Regular Customer’s Decision Journeys improvements at Nespresso, Shellbox, Athena Saúde, invisalign, Docol, Bridgestone, Vivix, Colgate, Kimberly Clark, Sofisa Bank, Akzonobel, Tinder and many others through a Data driven & Performance mindset in order to achieve their goals in growth, engagement & brand value. New & Regular Customer’s Decision Journeys improvements at Nespresso, Shellbox, Athena Saúde, invisalign, Docol, Bridgestone, Vivix, Colgate, Kimberly Clark, Sofisa Bank, Akzonobel, Tinder and many others through a Data driven & Performance mindset in order to achieve their goals in growth, engagement & brand value.



Oi S.A

• United States
• 1 - 100 Employee

• Head of Ecommerce B2C & B2B

  • May 2017 - Jun 2018

  A new digital transformation mindset were implemented: A data driven action plan by traffic/campaigns, a mix media model (Digital media lab with google & Facebook “Beta” solutions, DMP & programmatic model); a full innovation culture with 5-10 new functionalities monthly tested, a “Farm” (Website, App, "Minha Oi") & “Hunting” (Lead and Affiliate channel partners) mix channel strategy and Cost & Roadmap controls. Achievements: Sales +60% YOY (B2C/B2B). Team: 5 Managers / 100 people (50 employees / 50 Site Developers & Media Performance). Show less



TIM Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• Head of Digital Strategy

  • Feb 2012 - Dec 2016

  I Joined TIM Brazil in 2012 for the startup of the residential market unit (Fiber broadband, TV & OTT Content Broadcast, and voice services) being responsible as the head of digital for marketing, caring, sales and IT disciplines (Planning, budget control, On-Off advertising laboratory model, media acquisition by performance, competitive intelligence, real time analytics, Social & customer journey engagement, New sales channels for acquisition & upgrades , Website IT roadmap) for residential and SMB segment. In the beginning of 2015, I was invited to expand this digital strategy program to others TIM Brasil Units, elaborating new goals (revenues and savings), bonding IT development projects (agile) to the digital market plan and creating a data driven philosophy in media, marketing, caring and sales. During these 4 years, Fiber broadband was a global telecom case. Also change the digital mix channel standards and became a reference in digital performance, been the first company in Brazil to use “blast” and some remarketing techniques. At headquarters, TIM website & app increased exponentially in traffic after their reboot strategies creating a high impact in caring and sales numbers. Show less



Telefônica Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• PMO

  • Aug 2011 - Feb 2012

  I Joined Telefonica in 2011, after the Portugal Telecom council exit, in order to support Vivo-Telefonica merging actions, strategic analysis and maintain Vivo leadership through the next 10 years and beyond. Achievements: Spot analysis (Vivo handset Unlock decision & Quad-chip Northwest portfolio decision) and Telefonica 2020 program implemented and monthly reported to Spain - Global headquarter. I Joined Telefonica in 2011, after the Portugal Telecom council exit, in order to support Vivo-Telefonica merging actions, strategic analysis and maintain Vivo leadership through the next 10 years and beyond. Achievements: Spot analysis (Vivo handset Unlock decision & Quad-chip Northwest portfolio decision) and Telefonica 2020 program implemented and monthly reported to Spain - Global headquarter.



Singular Digital

• Brazil
• Technology, Information and Internet

• Marketing and Sales Manager

  • Jan 2011 - Aug 2011

  I Joined Singular in the beginning of 2011, for the startup of the digital publishing unit (Multimedia digital content distributor for print on demand, eBook & audiobook, Self-publishing platform and a Publisher). Achievements: Many deals were made in order to guarantee the long tale model (Retail bookstores, local distributors, publishers and international distribution partners such as Amazon, google, Ingram, Smashwords, among others. I Joined Singular in the beginning of 2011, for the startup of the digital publishing unit (Multimedia digital content distributor for print on demand, eBook & audiobook, Self-publishing platform and a Publisher). Achievements: Many deals were made in order to guarantee the long tale model (Retail bookstores, local distributors, publishers and international distribution partners such as Amazon, google, Ingram, Smashwords, among others.



Brasil Telecom

• Brazil
• Telecommunications
• 700 & Above Employee

• Partnership Manager

  • Sep 2007 - Jan 2011

  I joined Brasil Telecom in 2007 to develop new opportunities for Consumer, SOHO and SME markets (Fixed broadband, Mobile, IG ISP, Data Center, IPTV & external partners ) being responsible as the partnership manager for mapping and priories the indicatives to the board, guarantee the best efforts through all departments e report the results. Achievements: Airports Wi-Fi solutions, PC + Broadband plans’ bundles for SME and Consumer markets, NXdomain revenue models In 2009, Brasil Telecom merge with Oi, I was invited to develop new solutions to corporate and government verticals (Education, Health & Security). Achievements: Oi Giga project for education and security (R$50-150 million contract value) Show less



Oi Internet

• Technology, Information and Internet
• 1 - 100 Employee

• Portfolio & Partnership Manager

  • Jul 2004 - Aug 2007

  In 2004, after dissolving a joint venture with Brasil Telecom (IG), we create a new ISP startup – Internet service provider (Oi internet) to defend our Dialup and broadband last mile customers. Being responsible as portfolio and partnership manager for all content, internet services, new customers acquisition funnel and IT disciplines (Planning, budget control, advertising, competitive analysis, Website IT roadmap). Achievements: Market share leader in only 6 months for dial customers and 1 year at Velox broadband base. Negotiation and management of 30 deals with content and solution partners. Show less

• Product Owner

  • Jan 2000 - Jul 2004

  I Joined Oi in 2000 at the trainee executive program. I moved In 2001 to the startup of the mobile market unit (Oi GSM) being responsible as the digital channel manager for marketing, budget control, media, caring, sales and IT initiatives for residential and SMB segment. During 2002, new channels e internet products were added, such as WAP (channel and content management) and GPRS/EDGE mobile data plans (Brand, pricing, roadmap & competitive analysis). Achievements: Oi.com.br (Winner of the IBest 2003. R$ 1.2 million – On line advertising, “Oi universitário” (First wap portal for university students). In 2003, we create a new business model to another digital channel (Velox – Broadband service) for their high end customers. Transforming a “must have” ISP authentication to access the internet in to a new redesigned place where all users could watch live shows and get special offers from partners. All the environment has also digital adverting spots with handset vendors, Coca-Cola and airplane ticket companies (Gol) banners. I moved in 2004 to the startup Wi-Fi unit (Oi Wi-Fi) being responsible as the digital channel manager for all marketing, caring (24x7 bilingual helpdesk), On line sales and IT roadmap initiatives. Achievements: veloxzone - Churn reduction and brand lift and Launch of the first Wi-Fi pre-paid case in Latin America. Show less