Experience

Peak

• United States
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2023 - Present

  Providence, Rhode Island, United States



Enterprise Strategy Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Director Digital Experiences & RevOps

  • Aug 2007 - Dec 2022

  Newton, Massachusetts, United States - Developed and implemented marketing automation campaigns to nurture leads and drive conversions, resulting in a company growth from $10M to $20M in sales revenue. - Lead and managed a team of digital marketing professionals responsible for developing and executing the company's digital marketing strategy, including email marketing, social media, PPC advertising, SEO, and content marketing. - Conducted A/B testing and optimized landing pages and email campaigns to increase conversion… Show more - Developed and implemented marketing automation campaigns to nurture leads and drive conversions, resulting in a company growth from $10M to $20M in sales revenue. - Lead and managed a team of digital marketing professionals responsible for developing and executing the company's digital marketing strategy, including email marketing, social media, PPC advertising, SEO, and content marketing. - Conducted A/B testing and optimized landing pages and email campaigns to increase conversion rates by 20%. - Oversaw the redesign and relaunch of the company website, improving user experience and increasing conversion rates by 25%. - Analyze and report on campaign performance using Google Analytics and other marketing analytics platforms to provide actionable insights and recommendations to the leadership team. - Delivered a modern customer retention lifecycle process that increased subscription renewals by 20%. Lead the creation of interactive content that increased user engagement by 25%. - Spearheaded digital transformation efforts and oversaw the implementation of various digital initiatives, resulting in a 35% increase in overall efficiency and a 25% decrease in operational costs. Show less



Ahead Headgear, Inc

• Director of IT

  • Sep 2001 - Oct 2006

  New Bedford, MA Highly experienced and results-driven IT Director with extensive expertise in digital transformation, technology implementation, and project management. Skilled in directing cross-functional teams to achieve strategic business objectives and maximize the ROI of technology investments. Proven track record of delivering innovative technology solutions to enhance organizational efficiency and profitability. Collaborated with executive leadership to identify technology opportunities that support… Show more Highly experienced and results-driven IT Director with extensive expertise in digital transformation, technology implementation, and project management. Skilled in directing cross-functional teams to achieve strategic business objectives and maximize the ROI of technology investments. Proven track record of delivering innovative technology solutions to enhance organizational efficiency and profitability. Collaborated with executive leadership to identify technology opportunities that support business growth and increase competitive advantage. - Managed a team of IT professionals and oversaw the day-to-day operations of the IT department, ensuring compliance with industry regulations and standards. - Coordinated and managed IT projects, including software upgrades, network infrastructure upgrades, and data center migration. - Oversaw the redesign and relaunch of the company website, improving user experience and increasing conversion rates by 45%. - Established and maintained relationships with vendors, negotiating contracts to ensure optimal pricing and service levels. - Led efforts to enhance cybersecurity measures and implement disaster recovery plans. Show less



Exit9, Inc

• Founder

  • Jan 2000 - Dec 2001

  Information Technology Consultant focusing on Web Strategies.