Dennis Paskalev
Senior Media Buyer | Smart Marketer Agency at Smart Marketer- Claim this Profile
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English Native or bilingual proficiency
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Bulgarian Native or bilingual proficiency
Topline Score
Bio
Dilyana Doychinova
Denis wasn’t only a manager to me, but a coach and a mentor as well. I had the pleasure to work with him in two different companies during the last 3 years. During that time he was always there for me - helping me grow and advance in my career. His dedication to work is inspiring and his willingness to help has kept me motivated to try not only to fulfill the targets of the company but to exceed them as well. Denis has a rare analytical mind and strategic thinking, which makes him a exceptional media buyer. He is able to zoom in the smallest detail and next to zoom out and see the big picture. He never stops learning and testing new strategies and tricks. Denis is very proactive - he was continuously making improvements in the workflow that led to great improvement in the company's results. I highly recommend Denis as I am sure that he would be a great asset to any company.
Katerina Nicolich
I was part of the Performance Marketing team Denis was leading at SoftUni. Words are not enough to describe the management skills he has and how much he helped me gain new skills and knowledge in the field of Digital Marketing. I was working as an Email Marketing Expert, but Denis soon discovered my passion for Content Marketing and led me on a path where I could develop my abilities in that field as well. Talented, passionate and devoted, Denis is a valuable addition to any team! Thank you, Denis!
Dilyana Doychinova
Denis wasn’t only a manager to me, but a coach and a mentor as well. I had the pleasure to work with him in two different companies during the last 3 years. During that time he was always there for me - helping me grow and advance in my career. His dedication to work is inspiring and his willingness to help has kept me motivated to try not only to fulfill the targets of the company but to exceed them as well. Denis has a rare analytical mind and strategic thinking, which makes him a exceptional media buyer. He is able to zoom in the smallest detail and next to zoom out and see the big picture. He never stops learning and testing new strategies and tricks. Denis is very proactive - he was continuously making improvements in the workflow that led to great improvement in the company's results. I highly recommend Denis as I am sure that he would be a great asset to any company.
Katerina Nicolich
I was part of the Performance Marketing team Denis was leading at SoftUni. Words are not enough to describe the management skills he has and how much he helped me gain new skills and knowledge in the field of Digital Marketing. I was working as an Email Marketing Expert, but Denis soon discovered my passion for Content Marketing and led me on a path where I could develop my abilities in that field as well. Talented, passionate and devoted, Denis is a valuable addition to any team! Thank you, Denis!
Dilyana Doychinova
Denis wasn’t only a manager to me, but a coach and a mentor as well. I had the pleasure to work with him in two different companies during the last 3 years. During that time he was always there for me - helping me grow and advance in my career. His dedication to work is inspiring and his willingness to help has kept me motivated to try not only to fulfill the targets of the company but to exceed them as well. Denis has a rare analytical mind and strategic thinking, which makes him a exceptional media buyer. He is able to zoom in the smallest detail and next to zoom out and see the big picture. He never stops learning and testing new strategies and tricks. Denis is very proactive - he was continuously making improvements in the workflow that led to great improvement in the company's results. I highly recommend Denis as I am sure that he would be a great asset to any company.
Katerina Nicolich
I was part of the Performance Marketing team Denis was leading at SoftUni. Words are not enough to describe the management skills he has and how much he helped me gain new skills and knowledge in the field of Digital Marketing. I was working as an Email Marketing Expert, but Denis soon discovered my passion for Content Marketing and led me on a path where I could develop my abilities in that field as well. Talented, passionate and devoted, Denis is a valuable addition to any team! Thank you, Denis!
Dilyana Doychinova
Denis wasn’t only a manager to me, but a coach and a mentor as well. I had the pleasure to work with him in two different companies during the last 3 years. During that time he was always there for me - helping me grow and advance in my career. His dedication to work is inspiring and his willingness to help has kept me motivated to try not only to fulfill the targets of the company but to exceed them as well. Denis has a rare analytical mind and strategic thinking, which makes him a exceptional media buyer. He is able to zoom in the smallest detail and next to zoom out and see the big picture. He never stops learning and testing new strategies and tricks. Denis is very proactive - he was continuously making improvements in the workflow that led to great improvement in the company's results. I highly recommend Denis as I am sure that he would be a great asset to any company.
Katerina Nicolich
I was part of the Performance Marketing team Denis was leading at SoftUni. Words are not enough to describe the management skills he has and how much he helped me gain new skills and knowledge in the field of Digital Marketing. I was working as an Email Marketing Expert, but Denis soon discovered my passion for Content Marketing and led me on a path where I could develop my abilities in that field as well. Talented, passionate and devoted, Denis is a valuable addition to any team! Thank you, Denis!
Credentials
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Facebook Advertising Masterclass
SoftUni DigitalNov, 2017- Oct, 2024 -
Google AdWords
BEYOND ID StudioOct, 2017- Oct, 2024 -
SEO Advanced
SoftUni DigitalAug, 2017- Oct, 2024 -
Online Copywriting Masterclass
BEYOND ID StudioApr, 2017- Oct, 2024 -
Instagram Marketing
BEYOND ID StudioMar, 2017- Oct, 2024 -
Facebook Certified Media Buying Professional
FacebookJan, 2020- Oct, 2024 -
Google Analytics
GoogleNov, 2017- Oct, 2024 -
Google AdWords Display Advertising
GoogleNov, 2017- Oct, 2024 -
Google AdWords Search Advertising
GoogleNov, 2017- Oct, 2024
Experience
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Smart Marketer
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Buyer | Smart Marketer Agency
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Apr 2022 - Present
In addition to full Facebook ad services, the brand-new Smart Marketer Agency provides strategy & support to help you achieve long-term growth. Not only does the Smart Marketer Agency provide elite Facebook services — like done-for-you copy, creative and campaign management — we also provide a tailored strategy and support to help you grow. In addition to full Facebook ad services, the brand-new Smart Marketer Agency provides strategy & support to help you achieve long-term growth. Not only does the Smart Marketer Agency provide elite Facebook services — like done-for-you copy, creative and campaign management — we also provide a tailored strategy and support to help you grow.
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Ad Pros
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Media Buyer
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Feb 2021 - Dec 2021
Managed over $1 million/month on Facebook and Snapchat for e-commerce & lead gen brands.Main responsibilities:• Analyzed daily, weekly and monthly performance, identified trends, translated performance data into tactical and strategic action plans.• Trained Junior Media Buyers on platform best practices and agency processes, supporting them across their accounts. Discussed new strategies and breakthrough opportunities, offered advice on when and how to scale, developed action plans for each client.• Led weekly breakthrough calls with the team to identify optimization areas - detailed audits of specific accounts or more broad audits of what’s working across all accounts.• Developed new & optimized existing SOPs for the Media Buyer department.• Monitored industry trends to identify new advertising strategies, new measurement tactics in light of browser & OS changes and proposed new ideas and creative solutions. Show less
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Junior Media Buyer
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Sep 2020 - Jan 2021
• Managed client accounts spending $30k-$100k/mo on Facebook/Instagram.• Compiled weekly performance reports including key learnings & next steps for each client.• Optimized the active campaigns by adjusting all levers at my disposal to ensure the KPI goals are met. Communicated needs to scale based on results in each ad account.• Planned, created, and launched new testing or scaling campaigns following agency SOPs.• Daily routine checks for Pixel/CAPI errors and website/funnel issues.• Daily monitoring of a predefined set of KPIs for each client, notifying the team of significant swings in performance (+ analysis of what happened).• Stayed on top of the current trends and shared important findings with the team. Show less
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SoftUni
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Bulgaria
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E-Learning Providers
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1 - 100 Employee
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Performance Marketing Team Lead
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May 2019 - Sep 2020
▪️ Managed & trained four team members responsible for the company’s Facebook Ads, Google Ads & Email Marketing campaigns.▪️ Oversaw all ongoing campaigns, offering advice and assistance to team members.▪️ Worked closely with the creative team to improve messaging and creative performance.▪️ Responsible for the development of new advertising strategies, analyzed areas of improvement, optimized workflows, stayed on top of the current trends.
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Digital Marketing Expert
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Sep 2018 - Apr 2019
▪️ Built, managed, analyzed and improved the performance of multiple customer acquisition campaigns on Facebook.▪️ Tested different approaches and tactics to establish best practices for campaign creation, reporting and optimization.▪️ Reorganized the campaigns structure to maximize scale while maintaining target CPA and ROAS.▪️ Designed a new system for performance tracking and forecasting results of all ongoing campaigns based on various KPIs and historical data.▪️ Improved tracking and performance through Facebook Pixel, Google Tag Manager and Google Analytics implementations and optimizations.▪️ Managed and created social media content across multiple channels and developed new systems for social media content creation. Show less
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Investor Media Group
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Bulgaria
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Media Production
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1 - 100 Employee
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Digital Marketing Specialist
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Apr 2017 - Aug 2018
▪️ Designed and executed all paid acquisition campaigns for events organized by the company across Facebook, LinkedIn, Google search & display, email, TV, radio, print and internal display platforms.▪️ Worked closely with Events, Design and Dev teams to ensure successful campaign execution.▪️ Measured performance, tracked results and optimized towards more effective budget spending.▪️ Optimized all tracking and analytics systems to ensure accurate reporting.▪️ Generated media performance reports to identify areas of opportunities and developed internal guidelines for campaign optimizations.▪️ Researched best practices on social media from leading worldwide online publishers and analyzed local competitors’ tactics. Developed strategy and action plan to increase the referral traffic from Facebook for the biggest website in the company’s portfolio.▪️ Conducted a full SEO audit for the real estate listings website in the company’s portfolio and executed a plan to increase the organic search traffic after working closely with internal and external Dev teams. Show less
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Digital Marketing Intern
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Jan 2017 - Mar 2017
▪ Conducted competitive analysis for the biggest website in the company’s portfolio – content, traffic sources, user behavior, SEO metrics and social media metrics.▪ Managed media planning and email marketing for campaigns for events organized by the company.▪ Developed a copy & paste strategy for creating viral social media content.
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Consulting
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IT Services and IT Consulting
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Social Media Marketing Consultant
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Oct 2016 - Feb 2017
Managed the Facebook Fan Page for a small online retailer who is selling products mainly through social media. Managed the Facebook Fan Page for a small online retailer who is selling products mainly through social media.
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Room App
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Bulgaria
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IT Services and IT Consulting
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Digital Marketing Assistant
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May 2016 - Aug 2016
▪ Developed marketing and promotional strategies for Room App - a social mobile application. Assisted with growing brand awareness and user acquisition through multiple channels. ▪ Conducted research on competitors’ apps to identify their customers’ needs and “pain points”. Used the gathered information to optimize Room’s marketing messages. ▪ Managed paid Facebook Ads campaigns for app installs. ▪ Developed marketing and promotional strategies for Room App - a social mobile application. Assisted with growing brand awareness and user acquisition through multiple channels. ▪ Conducted research on competitors’ apps to identify their customers’ needs and “pain points”. Used the gathered information to optimize Room’s marketing messages. ▪ Managed paid Facebook Ads campaigns for app installs.
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InPlay Sports Data
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Sports Data Operator
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Oct 2015 - Apr 2016
Worked in the Fixtures department, main duties and responsibilities included updating soccer fixtures for competitions around the world via local websites, communicating with clients and country managers regarding information about soccer events and tournaments. Worked in the Fixtures department, main duties and responsibilities included updating soccer fixtures for competitions around the world via local websites, communicating with clients and country managers regarding information about soccer events and tournaments.
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Education
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2005 - 2009
University of National and World Economy
Bachelor’s Degree, Public Administration -
2000 - 2005
First English Language School, Sofia
High School, English Language and Literature, General
Community
