Dennis Parker

Section Leader/Crew Member at Trader Joe's
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area, US
Languages
  • English -

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5.0

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John Geoghan

Dennis was always our "go to guy" when we needed anything done. A true professional in every sense of the word. I would highly recommend him to any company.

Dennis Cohen

In the many years that Dennis has been on the Bauer account he has always been very responsive to all our needs and a pleasure to work with.

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Experience

    • United States
    • Retail
    • 700 & Above Employee
    • Section Leader/Crew Member
      • Oct 2019 - Present

      • Orders and controls inventory levels for the Cheese, Deli and Beverage sections within the store.• Possesses a solid understanding of all products sold. • Maintains the overall appearance of the store, assuring items are well-merchandised in innovative, eye-appealing displays and signage while recognizing sales trends within the store.• Proactively approach customers and assist them in locating products throughout the stores departments and answer any questions they may have about products.

    • Consultant
      • Feb 2016 - Present

      • Perform in depth market analysis by publishing categories (i.e. lifestyle, celebrity, news and women’s service groups) and make actionable suggestions.• Recommend strategies that lead to development of new territories and increase in market share.• Assess cause of growth patterns or declines and develop campaigns to optimize support for territories.• Utilize my 20+ years of experience for short term consulting jobs. • Perform in depth market analysis by publishing categories (i.e. lifestyle, celebrity, news and women’s service groups) and make actionable suggestions.• Recommend strategies that lead to development of new territories and increase in market share.• Assess cause of growth patterns or declines and develop campaigns to optimize support for territories.• Utilize my 20+ years of experience for short term consulting jobs.

    • Periodical Publishing
    • 100 - 200 Employee
    • Product Allocation Manager
      • Sep 2013 - Jan 2016

      • Implemented new marketing strategies utilizing performance data which resulted in a 15% increase in sales in multiple markets and across the product line. • Led the market launch of new merchandise by creating product presentations and retailer media kits.• Set allocations to national retailers, established rack placement within retailers, and communicated with all major wholesalers in those regions. • Provided return on investment analysis to determine viability of product marketing promotions.• Analyzed and updated sales and performance data (POS, KPI’s, returns, bulk) to determine profitability, as well as distributions for retailers in the United States and Canada.

    • North East Territory Manager
      • Jun 2004 - Sep 2013

      • Developed and implemented overall newsstand business, marketing and KPI strategies for publisher clients throughout the United States and Canada.• Established sales tactics and presentations to sell publications into targeted retail outlets.• Negotiated customized programs that improved product positioning and profitability in pursued markets.• Trained merchandising personnel to improve product positioning and increase brand awareness. • Developed and implemented overall newsstand business, marketing and KPI strategies for publisher clients throughout the United States and Canada.• Established sales tactics and presentations to sell publications into targeted retail outlets.• Negotiated customized programs that improved product positioning and profitability in pursued markets.• Trained merchandising personnel to improve product positioning and increase brand awareness.

    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Manager, Sales & Customer Support
      • Oct 2001 - Jun 2004

      • Synchronized the infrastructure between National Distributor, Publisher and Printer.• Developed distribution, marketing and pricing models for new logistics business.• Coordinated the receiving, processing and transportation of 2.5 million pounds of magazine publications to wholesalers each week. • Synchronized the infrastructure between National Distributor, Publisher and Printer.• Developed distribution, marketing and pricing models for new logistics business.• Coordinated the receiving, processing and transportation of 2.5 million pounds of magazine publications to wholesalers each week.

    • United States
    • IT Services and IT Consulting
    • Export Marketing Manager
      • Feb 2000 - Sep 2001

      • Directly responsible for $250 million in annual revenue.• Prepared marketing proposals for companies ranging from $10-$20 million in annual sales.• Controlled contract offers to Fortune 100 companies within Canada and South America.• Forecasted quarterly market levels and developed new business opportunities. • Directly responsible for $250 million in annual revenue.• Prepared marketing proposals for companies ranging from $10-$20 million in annual sales.• Controlled contract offers to Fortune 100 companies within Canada and South America.• Forecasted quarterly market levels and developed new business opportunities.

    • Operations Manager
      • Feb 1997 - Jan 2000

      • Coordinated allotments and gallies for weekly entertainment publication.• Executed communication with top national wholesalers on distribution guidelines for publication.• Developed promotions to increase brand awareness in targeted markets.• Managed accounting and marketing responsibilities of company. • Coordinated allotments and gallies for weekly entertainment publication.• Executed communication with top national wholesalers on distribution guidelines for publication.• Developed promotions to increase brand awareness in targeted markets.• Managed accounting and marketing responsibilities of company.

    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Executive
      • Jan 1995 - Feb 1997

      • Executed marketing campaigns to promote product line.• Built and maintained customer relationships throughout market.• Prepared promotions, trade shows and special events throughout Canada. • Executed marketing campaigns to promote product line.• Built and maintained customer relationships throughout market.• Prepared promotions, trade shows and special events throughout Canada.

Education

  • Widener University
    Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
    -

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