Experience

Midway Car Rental

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Account Manager - Hotels

  • Jun 2021 - Present



Greystone Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales • New Business Development • Yield / Revenue Growth

  • Apr 2014 - Mar 2020

  Elan Hotel: 49-room boutique hotel; sister hotels located in San Francisco, Palo Alto, Los Gatos, San Diego, Santa Rosa, La Jolla. Greystone: pioneering luxury boutique hotel company. Elan Hotel was featured in "Top 10 Best Boutique Hotels in LA" by CultureTrip. Dennis was hired as a consultant and hired full-time after 90 days. He led sales for Elan Hotel (targeting Corp, Negotiated, Consortia, Group business) and (9) West Coast boutique hotels, managing marketing for sister hotels. He was released from position due to economic ramifications from COVID-19 virus. His Select Achievements: * Exceeded expectations, growing Elan Hotel sales YoY for (6) straight years. * Increased Average Daily Rate (ADR) from 5%-10%, exceeding ownership expectations. * Diversified client base, redirecting sales efforts toward corporate, persistently building relationships and leveraging knowledge of local market and competitors. Improved % ratio from 60:40 leisure/corporate to 40:60 leisure / corporate. * Defined and implemented new market direction, including aftermath strategies, applying expertise in market and demos for West LA, Beverly Hills. * Developed monthly promotions and awareness campaigns; partnered with eCommerce on social networking and SEO initiatives. * Represented Elan Hotel in community and at industry associations (Miracle Mile Chamber of Commerce, PROST, LABTA, LA Tourism and Convention Board). Took sales trips to top feeder markets of NY, Miami, Chicago, Dallas, Toronto / Montreal. Hospitality Sales & Marketing Management Multisite Management Exceeding Revenue Expectations Diversifying Clientele Optimizing Revenue Generation Yield & Revenue Management Transformation Management Budget Administration, Forecasting, Report Presentation Revenue Growth Strategies Face of Company Tradeshows / Industry Events Product Management & Repositioning Team Leading Collaboration Market Analysis & Research Show less



Hotel Wilshire, a Kimpton Hotel

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales • Building New Sales Department • Yield / Revenue Growth

  • May 2011 - Dec 2013

  Brand new 74-room boutique hotel in the Miracle Mile. Opened in fall 2011 as an urban, modern high-luxe boutique hotel. Dennis singlehandedly launched the Sales department of brand-new boutique hotel and drove phenomenal growth in tight market. Recruited as Employee #2 to establish sales department during pre-opening phase, Dennis initiated and executed a strategic sales and marketing plan with full accountability for soliciting and maintaining Preferred Corporate, travel agency Consortia, and Group submarkets. He developed the sales & marketing budget, business plan, promotions, awareness campaigns, and social media initiatives. Additionally, he participated in revenue yield management and rate benchmarking calls to maximize hotel revenues and occupancy. His Select Achievements Include: * Starting from ground zero, swiftly assessed market and set sales strategy and infrastructure that accelerated revenue growth. Increased ADR $25 and occupancy by 23% YOY. * Improved market share by 40% over 2011, capturing 29% of market share within Negotiated, Consortia, and Group submarkets. * Represented The Hotel Wilshire in the community and at industry associations and embarked on sales trips to top feeder markets of New York, San Francisco, Miami, Dallas, and Chicago. Building New Sales Department from Scratch Organizational Excellence Sales Management Hospitality Sales & Marketing Management Strategic Sales & Marketing Increasing Occupancy Growing ADR Enhancing Market Share Negotiated / Consortia / Group Submarkets Diversifying Clientele Optimizing Revenue Generation Yield & Revenue Management Transformation Management Budget Administration, Forecasting, Report Presentation Revenue Growth Strategies Show less



Petit Ermitage

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales • Brand Transformation • Rapid Yield / Revenue Growth

  • Jun 2010 - May 2011

  79-room luxury boutique hotel with bohemian flair in West Hollywood. Dennis completely transformed the sales and brand identity of a bespoke hotel into a bohemian destination with hot-property status. He elevated sales performance and turned around prior contract losses, aligning sales strategy across all customer touchpoints to improve qualified prospects, sales follow-up, product knowledge, and customer satisfaction. His Select Achievements Include: • Grew market share and sales in West Hollywood competitive set in a down market. Moved market share ratio from 50% leisure/5%corporate to 70% corporate/30% leisure. In less than one year, increased ADR $30+ and grew occupancy 5% with improved rate and revenue strategy • Secured hotel's presence on the Airline Global Distribution systems by developed GDS media campaigns on Sabre, Apollo, Amadeus, and Worldspan. • Introduced hotel to the entertainment, advertising, commercial production, fashion, photography, and publishing markets. Presented hotel as a bohemian escape in the city, targeting select print publications and online channels. Created seasonal packages and promotions for transient market. Building New Sales Department from Scratch Organizational Excellence Sales Management Hospitality Sales & Marketing Management Strategic Sales & Marketing Increasing Occupancy Growing ADR Enhancing Market Share Negotiated / Consortia / Group Submarkets Diversifying Clientele Optimizing Revenue Generation Yield & Revenue Management Transformation Management Budget Administration, Forecasting, Report Presentation Revenue Growth Strategies Show less



Sunset Marquis Hotel & Villas

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing • Strategy & Analysis • Rapid Yield / Revenue Growth

  • Sep 2001 - Aug 2009

  152-room, 4-diamond, boutique hotel specializing in entertainment, advertising, fashion, and high-end leisure market. Increased sales and internet bookings YOY and achieved $15M annual room revenue budget in surging and declining markets. Dennis led sales & marketing initiatives, including revenue yield, rates, packaging, and promotions. He led a 5-person sales team in entertainment, leisure, reservations; provided monthly analysis of room revenue results and manipulated action plans to achieve results. Additionally, he oversaw all advertising and commercial production accounts; developed sales, marketing, social networking, and e-commerce strategy, including trend / marketplace analysis, to secure new business and penetrate accounts. His Select Achievements Include: • Led team to increase internet bookings YoY via aggressive online marketing campaigns, SEO, and website adjustments. • Strategized and launched image and retail advertising campaign with ad agency. Developed seasonal promotions and awareness campaigns (direct mail, e-blast, GDS, online travel agencies, social media, website). • Created targeted PR opportunities to capture national and international press in coordination with corporate PR company, increasing awareness and reach. Served as hotel spokesperson for on-camera interviews. • Ignited team performance via training and development, mentoring to meet stretch goals and advance skills and careers. Highly-Strategic Account Management Internet Bookings Trend / Marketplace Analysis New Business Development New Market Penetration Hospitality Sales & Marketing Management Strategic Sales & Marketing Increasing Occupancy Diversifying Clientele Optimizing Revenue Generation Yield & Revenue Management Transformation Management Budget Administration, Forecasting, Report Presentation Revenue Growth Strategies Show less