Experience

Costa Eagle Media

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• General Sales Manager / Senior Account Manager

  • 2017 - Present

  Built, motivated, and trained sales team and increased market share for business sales across the Merrimack Valley region. Promote advertising on POWER 800 102.9, Valley 98.9, Impacto 103.7, BIG 105.3, The Net, and various podcasts. Target key accounts in Southern NH, Northern MA, and Greater Boston markets. Coordinate large-scale promotional events. Identify potential advertisers for Latin / Spanish, Classic Hits, and Talk Radio formats. Dramatically expanded account base and drove rapid sales increase. Consistently ranked #1 in overall sales. Developed social media programs and content.



Binnie Media

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Marketing Consultant

  • 2015 - 2017

  Represented one of the fastest growing media firms in the Northeast, with the company reaching 1.5 million people per week. Supported radio, TV, and digital platforms. Managed multi-dimensional experiential and digital marketing and advertising campaigns. Promoted diverse programming platforms across 16 radio stations in New Hampshire and Maine. Grew account base to include national, regional, and local advertising agencies, direct accounts, and automotive accounts. Increased sales revenue by 60%+ and exceeded annual sales goals by up to 10%.



Northeast Broadcast Inc

• United States
• Telecommunications

• Senior Marketing Consultant

  • 2013 - 2015

  Identified sales opportunities for The River (92.5 FM), targeting clients utilizing a multi-platform approach. Promoted marketing components including a mixture of on-air, on-line, experiential, and promotional channels. Developed results-based marketing strategies that included image building to separate businesses from their competitors. Booked new and existing business through execution of an integrated media approach. Maintained and grew multi-million-dollar national accounts with major advertising agencies in the Greater Boston area. Drove new local direct business in Southern NH and Northern MA through relationship building and follow-up. Designed custom marketing plans, supplying copywriting ideas, cross promotional suggestions, and showroom POP displays. Consistently exceeded new business targets and ranked #1 or #2 in sales (out of a 6-person team).



Hearst

• United States
• Media Production
• 700 & Above Employee

• Account Executive

  • 2012 - 2013

  Performed as one of the key producers at WMUR ABC TV 9, generating over $1 million in annual revenue. Managed national accounts, major retailers (direct and agency), regional accounts, entertainment venues, and non-profit organizations. Grew key accounts including large healthcare, airline, and insurance accounts. Prospected, sold, and processed orders through a Wide Orbit traffic system while managing production flow of commercials. Provided marketing solutions through web-based digital platform reaching 1+ million unique visitors per month. Aided in creating commercials and digital input for Leaderboards, Display and Hover Ads, Contesting, and Video Pre-Roll.



Spectrum Marketing Companies

• United States
• Advertising Services
• 1 - 100 Employee

• Direct Marketing Specialist

  • 2009 - 2012

  Developed new business in Greater Boston, creating marketing campaigns, direct mail, PURLS, e-mail blasts, and internal signage. Promoted targeted saturation mailings, customer database mailings, and purchasing lists for acquisition mailings. Served as a resource for local and regional advertising agencies to fulfill direct mail needs and recommended diverse solutions for clients. Closed marketing campaigns with Boston-based hospitals, automotive dealers, manufacturers, and entertainment venues. Developed new business in Greater Boston, creating marketing campaigns, direct mail, PURLS, e-mail blasts, and internal signage. Promoted targeted saturation mailings, customer database mailings, and purchasing lists for acquisition mailings. Served as a resource for local and regional advertising agencies to fulfill direct mail needs and recommended diverse solutions for clients. Closed marketing campaigns with Boston-based hospitals, automotive dealers, manufacturers, and entertainment venues.



Northeast Broadcast Inc

• United States
• Telecommunications

• Senior Account Executive

  • 2008 - 2009

  Created marketing campaigns at The River (92.5 FM) for clients including copy writing and promotional execution to enhance on-air advertising. Sold to national, regional, and local clients and advertising agencies. Created marketing campaigns at The River (92.5 FM) for clients including copy writing and promotional execution to enhance on-air advertising. Sold to national, regional, and local clients and advertising agencies.



Lovering Auto Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director of Sales and Marketing

  • 1998 - 2008

  Led staffing and startup of a new high volume automotive dealership in Nashua, NH. Initially built and trained 10-person Sales Department. Managed Creating Waves Marketing, an in-house advertising agency. Created media plans / buys for radio, TV, direct mail, print, magazines, Yellow Pages, sponsorships, and events. Coordinated on-line marketing campaigns, traffic building, pay-per-click, SEO, and multiple automotive lead generation sites. Handled real estate, motorcycle, and ATV retail accounts with Creating Waves Marketing. Placed all TV and radio buys. Developed creative copy while producing online videos and tracking and analyzing web activity. Launched internet campaigns, extensive direct mail events, and purchased tiles on TV, radio, and newspaper websites for linking.



Saga Communications

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Senior Marketing Consultant

  • 1993 - 1998

  Ranked as Top Producer for WZID 95.7 FM and WFEA 1370 AM (out of a 10-person team) and as the top radio sales producer in all of NH (all stations) in back-to-back years. Sold to multiple advertising agencies. Wrote 2,000+ radio commercials. Ranked as Top Producer for WZID 95.7 FM and WFEA 1370 AM (out of a 10-person team) and as the top radio sales producer in all of NH (all stations) in back-to-back years. Sold to multiple advertising agencies. Wrote 2,000+ radio commercials.