Experience

DB Enterprises

• Online Audio and Video Media
• 1 - 100 Employee

• President

  • Jan 2011 - Present

  Consulting on media and market soluitons for Cable TV and the Internet. Consulting on media and market soluitons for Cable TV and the Internet.



Black Entertainment Television

• United States
• Telecommunications
• 1 - 100 Employee

• Dir., TV Ad Sales Direct Response - BETJ

  • Nov 1997 - Jul 2009

  Started BETJ ad sales from the beginning. During this time conducted annual business from 250K - nearly $5 million. It was mostly a very inriching experience.

• Account Executive BETJ

  • Jan 2001 - Jan 2009

  Partnered with a cross-functional team to re-launch the network from BET Jazz, with 11 million households in 2001, to BET J with today over 27 million households. Cultivated and expanded successful client relationships with Direct Response advertisers to form a solid revenue base, with annual sales exceeding $12 million. Reported to the Vice President, Media Sales, Direct Response. Key accomplishments include: Created and executed business plan to build a solid revenue base and a strong roster of Direct Response advertisers and clients. Designed effective marketing materials for presentation to advertising agencies and prospective clients; and developed rate card and sales policy in collaboration with Network General Manager. Consistently exceeded individual sales budget goals for sixteen consecutive quarters; raised the bar on departmental expectations by significantly over-indexing in order to achieve overall Network revenue targets. Identified growth opportunities and leveraged BET infrastructure and assets across the family of networks to consistently add value to advertising partners and to sister outlets. Partnered with the program department to clarify programming objectives to be in sync with advertiser needs. Initiated, managed and expanded relationships with key client accounts, including: Abbott Labs, Dell Computers, Dish Direct, HP Compaq Computers and Sprint/Nextel, to name a few; as well as all of the major Direct Response agencies.



Emerge Magazine

• Media Production

• Account Manager

  • Jan 1997 - Jan 2000

  Developed and executed strategy to establish and grow the ad sales department from inception. Conceived and launched effective promotional programs designed to attract, retain and delight direct response advertisers. Prepared and presented qualifications and proposals to advertising agencies and media buying companies to successfully generate sales and win in the marketplace.; Emerge Magazine, a then leading publication, targeted African-American adults with thoughtful, provocative and newsworthy stories. Emerge was sold to Vanguarde Publishing, which is now defunct. Sold and transacted deals for display advertising to leading national brands and advertisers.



New York Law Publishing Company

• United States

• Manager, Advertising Services

  • Jan 1984 - Jan 1997

  Built the reciprocal trade advertising sales function from the ground up; had full responsibility for all category advertising sales with a daily ­ The New York Law Journal, and with a weekly ­ The National Law Journal. Built the reciprocal trade advertising sales function from the ground up; had full responsibility for all category advertising sales with a daily ­ The New York Law Journal, and with a weekly ­ The National Law Journal.