Experience

Ceisler Media & Issue Advocacy

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Consultant

  • Jun 2021 - Present

  Supporting client work at Ceisler Media & Issue Advocacy, a full-service public relations and issue advocacy firm guiding clients through every step of their communications campaigns. Supporting client work at Ceisler Media & Issue Advocacy, a full-service public relations and issue advocacy firm guiding clients through every step of their communications campaigns.



Penn State University- Penn State Lehigh Valley

• United States
• Higher Education
• 1 - 100 Employee

• Public Relations Specialist, Strategic Communications Department

  • Nov 2015 - May 2021

  Executed internal and external strategic public relations campaigns through multi-channel dissemination to keep the public informed of the programs and achievements of the University and its colleges, campuses, units, students, alumni and donors. Developed and fostered relationships with members of the media, responded to media inquiries and coordinated interviews. Executed proactive media relations strategy. Managed crisis communication situations.Wrote dozens of remarks and speeches each year for campus leadership that aligned with campus priorities.Covered assigned news beats by meeting with internal sources and contacts to research news stories for internal and external use to promote a positive image. Researched, identified and interviewed sources; wrote and distributed news releases, feature articles, op-eds, story tips/ideas, photographs and videos to media representatives and other University constituencies regarding important University initiatives, information and events. Ran large projects managing project trackers, deadlines, messaging, and workflow.Assisted with the coordination of public events that involved the Chancellor and campus engagement with the community. Provided guidance on Penn State Style and Editorial Guidelines. Served as main proofreader and editor. Served on Campus Leadership Team. Served as Manager for Student Workers and Interns.Updated and maintained electronic news distribution channels.Ran social media accounts from April 2020 to May 2021. Show less

• University Relations Writer

  • Apr 2015 - Oct 2015

  Wrote, edited and distributed news releases, feature articles, and video scripts; fostered relationships with the local media; tracked media coverage; updated and maintained electronic news distribution channels; wrote content for campus publications and assisted with the coordination of public events and special projects.

• Senior Associate

  • Oct 2008 - Mar 2015

  Developed and implemented statewide strategic communications plans for corporate clients, raised non-profit clients’ profiles through media events and stakeholder engagement among other PR tactics and Community Relations activities. Developed and implemented statewide strategic communications plans for corporate clients, raised non-profit clients’ profiles through media events and stakeholder engagement among other PR tactics and Community Relations activities.