Deniz Moğulkoç

Senior Product Analyst at AnalyticaHouse
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR
Languages
  • İngilizce Professional working proficiency
  • İspanyolca Limited working proficiency

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Credentials

  • Python ile Veri Bilimi Eğitimi
    Academy Club
    Feb, 2023
    - Nov, 2024
  • Introduction to SQL
    DataCamp
    Apr, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Oct, 2021
    - Nov, 2024
  • Fundamentals of Google Analytics
    Google Digital Academy (Skillshop)
    Apr, 2021
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Apr, 2021
    - Nov, 2024
  • The Strategy of Content Marketing
    Coursera
    Mar, 2021
    - Nov, 2024
  • Marketing Analytics
    Coursera
    Jan, 2021
    - Nov, 2024
  • Sistem Tasarımı
    ATÖLYE
    Dec, 2020
    - Nov, 2024
  • Strateji ve İnovasyon
    ATÖLYE
    Nov, 2020
    - Nov, 2024
  • European Paintings: From Leonardo to Rembrandt to Goya
    edX
    Oct, 2019
    - Nov, 2024

Experience

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Senior Product Analyst
      • Jan 2023 - Present

      Giving Web and App Analytics, Data Science & Ads services to mostly E-Commerce clients and there are more clients such as Online Booking, Airlines, Finance Technologies and B2B brands like Hepsiburada, D&R, Corendon Airlines, İpekyol, SPX, Ticimax, Fashfed, Popile & Vitra, etc.Competencies cover it under the role:- GA4 Integration & Configuration- Advanced GTM Integration & Setup: Cookies & CJS Code Blocks- Datalayer Integration and Optimization: Web & App- Big Query Usage and SQL Queries to Analyze Data- CAPI and Server-Side Integration- Looker Studio Reports for Detailed Reporting- 3rd Party Integration of Tracking Tools: RTB House, Insider, TikTok & Criteo, etc.- App Analytics: Adjust, Firebase, AppsFlyer- E-commerce & Basket Funnel Analysis- CR Optimization and Heatmap Analysis- Customer Segmentation for RemarketingAdditionals:- Giving training about GA4 and GTM to the partners,- Leading the own team,- Integration of 1st Party Cookies,- Debugging and Solving the Issues of SPA Show less

    • Product Analyst
      • Nov 2022 - Dec 2022

    • Judge
      • May 2016 - Present

      National Table Tennis Referee National Table Tennis Referee

    • Estonia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Analytics & Google Tag Manager Specialist
      • Jun 2022 - Oct 2022

      Analyzify is a software product that provides Analytics and GTM integrations to the Shopify stores. - Making GTM, GA4, UA, and Google Ads integrations for Shopify stores. Debugging their tags and fixing bugs. - Helping the Google Ads team to build a better validation for Google Ads campaigns. - Creating variables, and javascript code blocks for the triggers and testing them. Analyzify is a software product that provides Analytics and GTM integrations to the Shopify stores. - Making GTM, GA4, UA, and Google Ads integrations for Shopify stores. Debugging their tags and fixing bugs. - Helping the Google Ads team to build a better validation for Google Ads campaigns. - Creating variables, and javascript code blocks for the triggers and testing them.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Data & Web Analytics Specialist
      • Mar 2022 - Jun 2022

      Managing data & analytics processes of B2B and B2C brands from many sectors such as e-commerce, banking, real estate and information systems.Competencies involved: - Analytics and GTM account setup, - Audits of existing accounts and website, - New event setups according to campaign KPIs, - Enhanced e-commerce settings, - Preparation of dataLayer scripts, - Intermediate SQL Analysis with Marketing Data - Conclude advanced data analysis and machine learning models with Python, - Editing Data Studio dashboards, - Integrations with CRM tools such as Unbounce, Zapier or Hubspot, - Create insights for the media team with campaign tracking and analysis Show less

    • Jr. Data & Web Analytics Specialist
      • Jul 2021 - Mar 2022

    • Digital Analytics Intern
      • Jun 2021 - Jul 2021

      Completed Web Analytics courses such as Google Tag Manager, Google Analytics, Firebase, Data Studio, Zapier, Facebook Business Manager and Google Ads

    • Digital Growth Marketing Intern
      • Apr 2021 - May 2021

      - Competitor analysis from Semrush, SimilarWeb, Facebook Library and similar tools - UX analysis from Hotjar - Prepared monthly performance reports

    • Türkiye
    • Higher Education
    • 700 & Above Employee
    • Marketing Research Assistant
      • Oct 2020 - Aug 2021

      The Assistant Duty is focused on the Marketing - Learned and Applied the Marketing Research Types - Focused on Growth Marketing Strategies - Article about the "Effects of Stakeholder Relationship on Innovation" - Compared and Analyze the Company's Corporate Social Responsibility The Assistant Duty is focused on the Marketing - Learned and Applied the Marketing Research Types - Focused on Growth Marketing Strategies - Article about the "Effects of Stakeholder Relationship on Innovation" - Compared and Analyze the Company's Corporate Social Responsibility

    • Co-Founder
      • Feb 2020 - Feb 2021

      dokuz on yedi is a venture that aims to bring a new routine based on full of culture and art to those who are stuck in the uniformity of education and working life. - Social Media Marketing - Content Creator instagram: dokuzonyedi dokuz on yedi is a venture that aims to bring a new routine based on full of culture and art to those who are stuck in the uniformity of education and working life. - Social Media Marketing - Content Creator instagram: dokuzonyedi

    • Türkiye
    • Construction
    • 300 - 400 Employee
    • Technical Officer
      • Aug 2019 - Sep 2019

      Sabiha Gokcen International Airport Construction -Improved skills in engineering programs SAP2000, AUTOCAD and Excel. -Controlled the project work and also ongoing cost balance. -Worked on the design of the drainage systems of the airport. Sabiha Gokcen International Airport Construction -Improved skills in engineering programs SAP2000, AUTOCAD and Excel. -Controlled the project work and also ongoing cost balance. -Worked on the design of the drainage systems of the airport.

    • Türkiye
    • Construction
    • 300 - 400 Employee
    • Civil Engineering Intern
      • Jun 2018 - Jul 2018

      Atakoy-Kirazli Subway Construction -Experienced the Tunnel Boring Machine (TBM) working mechanism. -Worked on the foundation laboratory to determine solid properties. -Experienced NATM and procedure of displacement of cables and sewage systems. Atakoy-Kirazli Subway Construction -Experienced the Tunnel Boring Machine (TBM) working mechanism. -Worked on the foundation laboratory to determine solid properties. -Experienced NATM and procedure of displacement of cables and sewage systems.

    • Türkiye
    • Spectator Sports
    • 700 & Above Employee
    • Rower
      • Sep 2012 - Sep 2014

      - Winner of the Turkish Cup and Turkey National League 2013 -2014 - Winner of the Turkish Cup and Turkey National League 2013 -2014

Education

  • İstanbul Teknik Üniversitesi
    İnşaat Mühendisliği
    2015 - 2020
  • Özyeğin Üniversitesi
    İşletme Yüksek Lisans Programı (MBA)
    2020 - 2021
  • 성균관대학교
    Lisans Derecesi, İnşaat Mühendisliği
    2019 - 2019
  • İstanbul Cervantes Enstitüsü
    Español
    2019 -
  • Kültür Fen Lisesi
    2011 - 2015

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