Experience

AnalyticaHouse

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Senior Operational Excellence Specialist

  • Dec 2021 - Present

  -Supervising operational processes of the brands that are provided performance marketing services within the agency.-Preparing reports that may be required for tracking main KPIs. -Managing the audit processes of the brands that are planned to work with and conducting the audits.-Determining onboarding strategies in line with the needs of new brands in the agency.

• Senior Performance Marketing Specialist

  • Jul 2021 - Present

  -Managing digital marketing activities of brands serving in different areas such as holidays, sportswear and healthy life in different channels such as Google, Facebook, Instagram and Tiktok. Managing a marketing budget of 2m+₺ and distributing among digital marketing channels.-Leading, supervising and taking actions to provide personal development trainings for a team of 5. -Managing campaigns in 3rd party digital marketing channels such as Criteo, RTB House etc.-By using Google Analytics, establishing reports and analyzes developed for the needs, expectations and problems of brands, and creating strategies in a data-derived way.-Mentored and trained 6 junior employees. Show less

• Performance Marketing Specialist

  • Oct 2020 - Jul 2021

  -Opening campaigns on channels such as Google, Facebook and Criteo and making regular optimizations of these campaigns.-Preparing reports regularly using tools such as Google Analytics, Data Studio and Excel.