Experience

WKMG News 6

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Sales And Marketing Specialist

  • Jan 2021 - Present

  As a marketing professional at WKMG-TV & OMNE Digital, my single focus is to work closely with clients to understand their challenges and offer solutions customized to their current situation. With over 20-years in the Broadcast and Digital marketing industry, I have the experience to break down a client’s challenges into actionable segments that can be overcome with simple solutions. I begin the process by conducting a very specific analysis of each business’s pain points by asking pointed questions and listening carefully to the answers. A pain point is specific problems your business is experiencing and can range in categories such as Financial, Productivity, or Positioning. This analysis usually takes about an hour but is crucial to our success.



Gray Television

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital & Local Sales Manager

  • Feb 2020 - Apr 2020

  This was a newly created position eliminated due to COVID. This was a newly created position eliminated due to COVID.



SNN LOCAL NEWS 6

• United States
• Telecommunications
• 1 - 100 Employee

• General Manager / Sales Manager

  • Sep 2018 - Feb 2020

  GM & GSM with a laser focus recruiting, training, holding accountable market's best Sales Team for fast-paced 24-hr hyper-local news operation. Implemented ongoing strategy for hiring, training, and retaining top sales talent to meet and exceed targeted sales goals. KEY CONTRIBUTIONS: ● Produced incremental revenues within first four months, executing innovative and creative sales promotions designed for results. ● Optimized revenue with ongoing recruitment, training, and retention. ● Accelerated brand awareness as well as generated record revenues, while overseeing the planning and execution of a wide range of internal / external campaigns and programs. ● Achieved milestones by building and implementing performance metrics for sales and identifying and initiating effective tools and strategies to attain them.



CobbCorp, LLC | Broadcast Television Brokers, Naples, FL & NY, NY

• Vice President & Managing Member

  • May 2004 - Mar 2014

  Represented sellers, buyers of broadcast television stations successfully closing deals with an aggregate value in excess of $475MM. Established and maintained sustainable, long-term relationships with industry leaders including those from Gannett, Sinclair, Nexstar, Meredith, ACME, E.W. Scripps, Communications Corp of America, London Broadcasting, Max Media, Lockwood Broadcasting, Citadel Communications. KEY CONTRIBUTIONS: ● Represented over 40 broadcast television station owners / buyers in the sale and purchase of broadcast television properties across the United States; transactions included sell-side / buy-side, leveraged buyouts, workouts, debtor in possession, cash-equity swaps, and debt and equity financing. ● Appointed by Bankruptcy Trustee as exclusive broker for Limited Auction of WLNE-TV, ABC serving Providence, RI; conducted an auction which led to successful sale of station to Citadel Communications. ● Represented Shop at Home Network (SATH NASDAQ) in its sale to E.W. Scripps for $235MM; sale included five full-power major-market television stations. ● Represented EW Scripps in the sale of their five major-market television stations (Formerly the SATH stations) to Multicultural Broadcasting Inc. for $136 million. ● Ranked among top brokers nationally in deal and total volume.



WTXL ABC 27

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• VP AND GENERAL MANAGER (triopoly)

  • Jun 1999 - Jun 2004

  Promoted to GM position continuing laser focus on sales. Negotiated first of-its-kind television Shared Services Agreement (SSA) with Sinclair. Resultant economies of scale slashed expenses 50% and became national model from which others built upon. Hired Magid to conduct market research to determine and offer guidance for strategic focus of ABC. KEY CONTRIBUTIONS• Rebrand of ABC to a strategic laser-focus on "City of Tallahassee." • Resultant increase of 30 to 40% key demos, and 36% increase in full year revenue • Strategically attended sales meetings to close deals with key dollar clients.• Honored when network selected WBXT-TV "Station of Year" for marketing, ratings, revenue success in its first year.• Cultivated strong industry relationships, customer partnerships to capitalize on opportunities to maximize our sales success.• Monitored trend forecasts, adjusted sales plans to keep organization agile, sustain continued aggressive revenue growth.• Created unique, well thought out Sales promotions that powered continual incremental revenue growth

• GENERAL SALES MANAGER

  • May 1997 - Jun 1999

  Left NSM position at WKMG-TV, Orlando to accept GSM position in Tallahassee. KEY CONTRIBUTIONS● Active, ongoing training, education to ensure we fielded the best, most knowledgeable and confident sales team in the market.● Increased top-line revenue by over 26% in first full-year.● Coached sellers to use consultative sales approach gathering information for presentations.● Coached sellers on proper techniques to build presentations to solve client issues.● Guided sellers to practice presenting to clients until it became rote.● Held sellers accountable with one-on-one daily 5-minute meetings and weekly group meetings to ensure open lines of communication and accountability.