General Manager

• Jan 2023 - Present

Digital Marketing Manager

• May 2021 - Oct 2021

Social Media Manager

• Oct 2020 - Jan 2021

Digital Marketing Manager

• Dec 2019 - Mar 2020

Responsible for IDO Design’s social media presence on Facebook and LinkedIn and communicating the company’s services for the Bulgarian and international markets. Participate in the preparation of pitch proposals for potential clients of the company: Happy Bar & Grill, Coca-Cola Bulgaria, United Bulgarian Bank (UBB). Main activities: • Coordinating the on-site SEO process of IDO Design’s website with the web development agency – URL structure, Page speed; writing title tags, Meta descriptions, alt texts. • Preparation of social media strategy for IDO Design’s rebranding • Community management and preparation of social media calendars on a weekly basis • Writing corporate texts for IDO Design’s presentations, emails, blog • Briefing designers • Develop marketing strategy for digital advertising on Facebook, LinkedIn, and Google Ads. Show less

Social Media Manager and Copywriter

• Aug 2018 - Sep 2019

I was responsible for handling Furniture Videnov’s social media presence both local and international. I was managing one local Facebook page, one for the Romanian market and for Greece. My day-to-day activities included: preparation of weekly social media calendars; preparing copies for them; briefing designers; organization of Facebook competitions; digital marketing; reporting and analysing the achieved results. I was responsible for handling Furniture Videnov’s social media presence both local and international. I was managing one local Facebook page, one for the Romanian market and for Greece. My day-to-day activities included: preparation of weekly social media calendars; preparing copies for them; briefing designers; organization of Facebook competitions; digital marketing; reporting and analysing the achieved results.

Project Manager

• May 2018 - Aug 2018

Freelancer: Digital Projects

• Apr 2018 - Jul 2018

During this period at EYES I was contracted as a freelancer to support the company in terms of social media communication and copywriting. The results from my stay at EYES Company include:▪ Preparation of Social Media strategy for Borika AD rebranding.▪ Copywriting for products packages and labels of Villa Yustina.▪ Copywriting for WEBIT.FESTIVAL Europe 2018.

Digital Account Executive

• Aug 2016 - Apr 2018

Led the account of A1 Bulgaria (formally known as Mobiltel) and provide services to the following companies: H&M, Fashion Days, P&G, PMI (Philip Morris), Flexprint, Netinfo, My Lingerie by Provoke, NN Bulgaria. At United Partners (UP) main responsibilities were connected to digital and social media communication, rather than traditional PR services (e.g. media relations). During my employment at United Partners I was responsible for managing A1’s, a telecom company member of A1 Group, social media properties - Facebook page, Twitter handle, Viber public chat, LinkedIn company page, YouTube channel and G+ account. In addition, I also edited and published articles on A1’s corporate blog (based on WordPress). I created and edited the content of the above clients; administrated the accounts and prepared budgets for direct costs and agency fee. Served as a contact point for the clients and developed and executed: social media calendars; digital advertising on social media and Google Display Network, community management on Facebook; electronic direct mailings (via MailChimp); reporting and analysing the achieved results that included: A1 Bulgaria ▪ For a period of six months I achieved the following results: followers’ growth: 19% on Facebook, 4% on Twitter, 33% on LinkedIn, 5% on Viber, 43% on YouTube. The engagement rate of A1’s corporate Facebook page increased by 1.4%. ▪ I was also responsible for organizing online competitions for A1 - both simple and more intricate ones. As an example I can give the Christmas online game of A1 which was the company’s biggest competition for the financial year. The competition was very successful and overachieved the metrics that was set by the client: +580% more participants than expected; -33% of Facebook cost per 1000 reached; -8.5% Facebook CPC; -89% lower price per participant than planned. Show less

Social Media and Digital Content Manager

• Jan 2009 - Jul 2016

Responsible for the digital and content projects of EYES Company clients that during this period included: KindyROO, Barkastyle, Borika AD, etc. I was responsible for the digital content creation, community management and digital advertising for those clients. I also developed a new business for EYES Company by introducing and offering digital services for the existing and potential clients of the agency. In additional I managed an online store (of Barka Style – fashion industry). Responsible for the digital and content projects of EYES Company clients that during this period included: KindyROO, Barkastyle, Borika AD, etc. I was responsible for the digital content creation, community management and digital advertising for those clients. I also developed a new business for EYES Company by introducing and offering digital services for the existing and potential clients of the agency. In additional I managed an online store (of Barka Style – fashion industry).

Public Relations Specialist

• May 2006 - Dec 2008

My main responsibilities were connected with content creation including articles and information about the company’s corporate website. Preparation of information materials such as brochures, flyers, presentations, reports, offers, etc. My main responsibilities were connected with content creation including articles and information about the company’s corporate website. Preparation of information materials such as brochures, flyers, presentations, reports, offers, etc.

Data and Information Development Expert

• Feb 2003 - Apr 2004

▪ Data processing/uploading links and information to the news website, writing/editing articles for section “News“ of Econ.bg ▪ Data processing/Uploading links and information for section “Jobs offers“ ▪ Data processing/Uploading links and information for section “Currency” ▪ Interns training ▪ Client communication ▪ Data processing/uploading links and information to the news website, writing/editing articles for section “News“ of Econ.bg ▪ Data processing/Uploading links and information for section “Jobs offers“ ▪ Data processing/Uploading links and information for section “Currency” ▪ Interns training ▪ Client communication