Marketing Specialist and Product Specialist

• Sep 2019 - Present

Agri IoT SaaS Platform: ✔️ Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters. ✔️ Planned marketing initiatives and leveraged referral networks to promote business development. ✔️ Teamed with advertising agencies and outside consultants to develop strategic marketing plans. ✔️ Updated customer database and generated lists and counts for direct marketing projects. ✔️ Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals. ✔️ Maintained a high level of understanding of industry standards and trends. Show less

Digital Marketing Consultant (E-commerce Ads and conversion)

• Apr 2018 - Sep 2019

✔️ 70-80% reduction in cost per conversion. ✔️Successfully ran a conversion optimization campaign for Nightyhouse. ✔️ Achieved significant improvements in website traffic (+50%), add-to-cart (+30%), and sales (+20-25%) through targeted Facebook advertising. ✔️ Compared the results of parallel campaigns on Google Ads and Facebook Ads, and found that Facebook advertising was more effective for Nightyhouse. ✔️ Learned the importance of understanding Nightyhouse's target audience and tailoring the advertising strategy accordingly for optimal results. Show less

Digital Marketing Manager - Amazon Marketplace (AMS Ads) | Branding

• Sep 2016 - Sep 2019

✔️ Significant reduction in ACOS from 45-60% to less than 10% at one point in time. Successfully optimized a product catalog and advertisement campaign.✔️ Streamlined order processing and logistics, reducing product losses from customer returns and missing items by 20%.✔️ Optimized product catalog and advertisement through keyword optimization and customer targeting, resulting in significantly Increased Sales.✔️ Achieved sales targets from 7 figures to 8 figures within three years of ownership of complete marketing operations.✔️ Successfully managed online operations and marketing campaigns on platforms such as Amazon, Flipkart, Jabong, Myntra, and Paytm. Show less

Online Lead Generation specialist

• Feb 2016 - Aug 2019

✔️ Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.✔️ Utilized techniques such as networking and prospecting to develop new leads.✔️ Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.✔️ Drove operational improvements which resulted in savings and improved profit margins.

Personal Branding

• Aug 2017 - Feb 2019

I helped L Ramachandran, an internationally renowned photographer and artist, establish his online presence on Google search and Wikipedia through strategic brand consulting and SEO. This led to increased visibility and recognition among potential clients and art enthusiasts, boosting his business and reputation in the industry. I helped L Ramachandran, an internationally renowned photographer and artist, establish his online presence on Google search and Wikipedia through strategic brand consulting and SEO. This led to increased visibility and recognition among potential clients and art enthusiasts, boosting his business and reputation in the industry.

Digital Media Marketing Manager

• Nov 2014 - Aug 2016

Handling the end to end Digital media sales as well as Social & Referal Sales and Promotions. Expert in Lead Generating from Facebook Promo and Referal Network sales. Handling the end to end Digital media sales as well as Social & Referal Sales and Promotions. Expert in Lead Generating from Facebook Promo and Referal Network sales.

Blogger @ vijay.com

• May 2014 - Jul 2015

Social Media Analyst

• Feb 2014 - Mar 2015

Digital Media Planner/Social Media Analyst

• Aug 2012 - Jan 2014