Denise T.
Segment Lead, Marketing & Corporate Communications at PSB Academy- Claim this Profile
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English Native or bilingual proficiency
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Chinese (Simplified) Native or bilingual proficiency
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Chinese (Traditional) Full professional proficiency
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Bio
Olivia T.
I have had the pleasure to work with Denise at PSB Academy. She is fast and diligent and takes pride in the campaigns she does. Denise has brought great initiatives and meaningful ideas to the team. She can work independently and as a team and is an excellent asset to any organisation she goes to.
Julia Z.
I knew Denise since 2019 when she started her role as International Digital Marketer back to my PSB's time. She brought in fresh spectrum to the team, which created a lot values especially to international marketing, such as South East Asia and South Asia markets. I was impressed by her positive energy, she always demonstrates very clear thought process and execution, despite of a very fast-pace & demanding environment. As a senior marketing executive, Denise contributed to international marketing by creating social media contents, lead generation, engaging students and alumni to develop student success stories so country managers can use it for recruitment activities. She also worked with country managers to organize online and offline marketing events, such as recruitment partnership conference, webinars, and etc. Which contributed to international student enrollment growth. I enjoyed working with Denise. She was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts in social media. A team player, Denise worked well with her colleagues in both marketing & sales.
Olivia T.
I have had the pleasure to work with Denise at PSB Academy. She is fast and diligent and takes pride in the campaigns she does. Denise has brought great initiatives and meaningful ideas to the team. She can work independently and as a team and is an excellent asset to any organisation she goes to.
Julia Z.
I knew Denise since 2019 when she started her role as International Digital Marketer back to my PSB's time. She brought in fresh spectrum to the team, which created a lot values especially to international marketing, such as South East Asia and South Asia markets. I was impressed by her positive energy, she always demonstrates very clear thought process and execution, despite of a very fast-pace & demanding environment. As a senior marketing executive, Denise contributed to international marketing by creating social media contents, lead generation, engaging students and alumni to develop student success stories so country managers can use it for recruitment activities. She also worked with country managers to organize online and offline marketing events, such as recruitment partnership conference, webinars, and etc. Which contributed to international student enrollment growth. I enjoyed working with Denise. She was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts in social media. A team player, Denise worked well with her colleagues in both marketing & sales.
Olivia T.
I have had the pleasure to work with Denise at PSB Academy. She is fast and diligent and takes pride in the campaigns she does. Denise has brought great initiatives and meaningful ideas to the team. She can work independently and as a team and is an excellent asset to any organisation she goes to.
Julia Z.
I knew Denise since 2019 when she started her role as International Digital Marketer back to my PSB's time. She brought in fresh spectrum to the team, which created a lot values especially to international marketing, such as South East Asia and South Asia markets. I was impressed by her positive energy, she always demonstrates very clear thought process and execution, despite of a very fast-pace & demanding environment. As a senior marketing executive, Denise contributed to international marketing by creating social media contents, lead generation, engaging students and alumni to develop student success stories so country managers can use it for recruitment activities. She also worked with country managers to organize online and offline marketing events, such as recruitment partnership conference, webinars, and etc. Which contributed to international student enrollment growth. I enjoyed working with Denise. She was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts in social media. A team player, Denise worked well with her colleagues in both marketing & sales.
Olivia T.
I have had the pleasure to work with Denise at PSB Academy. She is fast and diligent and takes pride in the campaigns she does. Denise has brought great initiatives and meaningful ideas to the team. She can work independently and as a team and is an excellent asset to any organisation she goes to.
Julia Z.
I knew Denise since 2019 when she started her role as International Digital Marketer back to my PSB's time. She brought in fresh spectrum to the team, which created a lot values especially to international marketing, such as South East Asia and South Asia markets. I was impressed by her positive energy, she always demonstrates very clear thought process and execution, despite of a very fast-pace & demanding environment. As a senior marketing executive, Denise contributed to international marketing by creating social media contents, lead generation, engaging students and alumni to develop student success stories so country managers can use it for recruitment activities. She also worked with country managers to organize online and offline marketing events, such as recruitment partnership conference, webinars, and etc. Which contributed to international student enrollment growth. I enjoyed working with Denise. She was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts in social media. A team player, Denise worked well with her colleagues in both marketing & sales.
Experience
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PSB Academy
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Singapore
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Higher Education
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200 - 300 Employee
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Segment Lead, Marketing & Corporate Communications
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Jan 2021 - Present
Academic level marketing lead for certificates and diplomas across School of Foundation Studies, School of Business and Management, School of Engineering and Technology, and School of Life and Physical Sciences.
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Specialist, Digital Academy
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Jul 2021 - Present
2nd portfolio managing the marketing activities for Digital Academy's suite of e-learning programmes.
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Senior Executive, International Marketing
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Apr 2019 - Jan 2021
Marketing Lead for India, Sri Lanka, Myanmar & Vietnam. 360 hands-on role including performance marketing, branding, content strategy, partners support, and overall marketing strategy planning. -Implemented and set-up marketing and sales automation for India, Sri Lanka, Vietnam, Myanmar, Malaysia, Indonesia, Korea, Thailand, Cambodia and Thailand using HubSpot, Saleswhale, and Calendly.
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Global EduHub
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Singapore
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Higher Education
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1 - 100 Employee
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Senior Marketing Executive, Branding
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Oct 2018 - Apr 2019
Global EduHub is a leading private education group headquartered in Singapore with over 10 brands and 50 schools across multiple countries. Branding lead. Reported directly under group's COO, we worked on strategy planning for group's international presence across all brands while co-managing the Marcomms team. Managed to secure features (unpaid) in mainstream media such as Mediacorp and CNA.
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Marketing Executive, Marcom
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Jul 2016 - Oct 2018
Lead digital marketer in Marcomm Division co-managing the Marketing & Admissions Teams across all brands alongside Head of Marketing. (40+ Centres)• Increased brand’s website view significantly over a period of 2 years which include: 1050.34% increase in Direct traffic, 214.52% in Organic traffic and 369.05% in Social traffic.• Optimised and introduced 2 new marketing channels to drive an increment of 215.62% in Google Display traffic and 2208.33% in Email traffic within a year.• Spearheaded numerous successful campaigns (Conceptualization, Campaign Execution & Post Event). Show less
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Education
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2016 - 2017
Birmingham City University
Bachelor's degree (hons), International Marketing
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