• Feb 2022 - Present

★ Oversee operations and content flow of the editorial team across Southeast Asia★ Analyse content performance metrics and apply insights to improve existing content★ Prepare budget proposals for writers and editors★ Lead a team of editors for English and Malay content★ Produce English written content for the website★ Advertorial campaign ideation for clients such as Dyson, Realme, Samsung, and more★ Spearhead topic ideation and research for content★ Research and implement new SEO strategies for growth★ Apply SEO best practices to content★ Perform website and content audits★ Part of the cast for lifestyle video content Show less

• May 2019 - Jan 2022

★ Oversee operations and flow of the editorial team across Southeast Asia★ Analyse content performance metrics and apply those insights to improve existing content★ Prepare budgets for writers and editors★ Manage a team of editors for English and Malay content★ Spearhead topic ideation and research for content★ Apply SEO best practices to content★ Part of the cast for lifestyle video content

• Sep 2017 - Apr 2019

★ Produce written organic content for the website in English, resulting in 200k pageviews in the first 3 months ★ Hire and manage a team of freelance writers for English and Malay content ★ Manage a team of editors for English content ★ Edit Malay content ★ Spearhead topic ideation and research for content ★ Apply SEO best practices to content ★ Part of cast for lifestyle video content

Marketing Executive

• Apr 2015 - Aug 2017

Copywriter - writing deals for website, e-mails, social media posts and blog posts Content writer for Shopspiration (ShopCoupons' blog) Managing ShopCoupons' social media accounts (Facebook, Twitter, Google Plus, Instagram) Proofreading article posts submitted by freelancers Ensuring deals and coupons are constantly updated and are still valid Blasting weekly newsletters informing subscribers about the best vouchers and deals available for the week Research, plan and implement campaigns to support ShopCoupons Maintaining positive and close relationship between merchant and ShopCoupons Liasing with regional teams to coordinate marketing campaigns Ad-hoc admin and human resource tasks Show less

Customer Relations Executive

• Dec 2010 - Mar 2015