Account Supervisor

• Mar 2011 - Present

Account Supervisor for Hofstetter + Partners Account Supervisor for Hofstetter + Partners

Advertising Consultant

• Feb 2011 - Feb 2011

Freelance Account Supervisor

• Nov 2009 - May 2010

Acted as Accont Supervisor for an eclectic list of clients including: Brooklyn Museum, Cooper-Hewitt National Design Museum, American Museum of Natural History, NY Public Library, Brooklyn Public Library, Peak Performances series at Montclair State University, the launch of the Canadian/US tour of Virtuosity - A Song and Dance Revue (Toronto and Minneapolis engagements) and various Off-Broadway productions Responsible for the research, budgeting, scheduling and execution of each client's media plan In conjunction with creative teams, I managed the development, creation and timeline delivery of copy and artwork for direct response, print, online (flash / rich media banners), out-of-home and radio/TV campaigns, as well as general marketing collateral (flyers, postcards, posters, displays) Supervised and monitored social media efforts, online search and banner ad campaigns (including contextual & behavioral buys across ad networks and publisher-owned websites), analyzed performance and reported back to clients with recommendations for optimization

Marketing / Advertising Consultant

• 2010 - 2010

Account Supervisor

• Nov 2008 - Aug 2009

Client list included: Manhattan Theatre Club (08/09 & 09/10 Seasons), The 39 Steps (Broadway and launch of national tour), the Guthrie Theatre, 5th Avenue Theatre, Cirque du Soleil's Wintuk, Fuerzabruta Responsible for the budgeting, planning and placement of all print, online, radio and direct response advertising campaigns for MTC and The 39 Steps (Broadway) Supervised and coordinated the creation of: key art, new season / subscription collateral materials (for MTC, the Guthrie Theatre and the 5th Avenue Theatre) and all other artwork/design requirements for MTC and The 39 Steps (including print ads, direct mail pieces, online banner ads, email blasts, out-of-home collateral, front of house signage) Briefed copywriters, designers, production artists, broadcast producers on all creative assignments on behalf of my clients Worked closely with the Madison Square Gardens marketing department on the creation and production of advertising and marketing materials for the 2009 production of Cirque du Soleil's Wintuk - including print, out-of-home, online and broadcast materials Coordinated and led regular client ad/marketing meetings at which campaign sales results were reported and new creative and/or media stategies were presented Collaborated regularly with marketing and press consultants to make sure all marketing/PR/advertising efforts were coordinated and cohesive

Marketing Director

• Sep 2008 - Nov 2008

Directed all marketing activities for this not-for-profit theatre company at the launch of its 2008-09 season Worked closely with the Executive Director to identify target markets for the premiere Off-Broadway productions of Aliens With Extraordinary Skills and Freshwater, and to develop a cost-effective marketing and advertising strategy for both shows Responsible for the creation and content of regular email newsletters (using Patronmail) to WP's own list, acquiring outside email lists from other performing arts organizations, and recommending and implementing ways to expand the WP list Tracked daily ticket sales reports and, when necessary, created sales incentives (via email blasts, display ads and social media activity) in the form of targeted ticket discounts and cross-promotions with other theatre companies

Vice President / Account Supervisor

• 1995 - 2007

Managed the Roundabout Theatre Company account for 11 seasons (1996-2007) working closely with the marketing department on all aspects of their annual subscription acquisitions and single-ticket advertising campaigns (7-8 productions per season across multiple theaters). Account list also included: New York City Opera, Playwrights Horizons, Classic Stage Company, WNET Channel 13, the Royal Shakespeare Company's Broadway production of A Misdummer Night's Dream, NJPAC, the Henson International Puppet Festival, the Jewish Museum, the Off-Broadway productions of The Food Chain, I Love You, You're Perfect, Now Change, Slava's Snow Show, Gutenberg! The Musical!, Under The Radar, Spiegel World/Absinthe among others Management of clients' advertising budgets and regular monitoring of ticket sales reports, adjusting media strategies wherever necessary in response to sales Media buyer for all print, radio, television, out-of-home and online advertising media, negotiating media contracts to incorporate preferential rates and added-value (in the form of ticket trade/promotions/sponsorships) Managed graphic design assignments from concept through completion: briefing artists/designers, creating production timelines and ad deadline schedules, copywriting and proofreading Responsible for extensive liaison with letter shops, printers and list managment specialists to coordinate direct mail campaigns Recruited, trained and managed Assistants, Account Managers and Interns

ACCOUNT EXECUTIVE

• 1992 - 1995

Account Executive for successful London theatrical marketing and advertising agency handling a diverse range of theatre / performing arts clients including West End productions (e.g. An Inspector Calls, Woman In Black, Crazy For You, She Loves Me, Patrick Stewart's A Christmas Carol, Theatre de Complicite's The Three Lives of Lucie Cabrol), fringe and touring theatre companies (e.g. Almeida Theatre Company, Cheek By Jowl, Bush Theatre, Tricycle Theatre), major performing arts institutions (e.g. English National Ballet, Sadler's Wells) and annual performing arts festivals (e.g. Dance Umbrella) Negotiated ad rates with national and local publications and radio stations Managed clients' advertising budgets and ensured that all ad deadlines were met Coordinated collateral and direct mail projects from the stage of print buying and design to production and distribution