Experience

Greetz

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Manager ATL & Brand Activation

  • Dec 2022 - Present



OMD Nederland

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Strategy Director

  • Jan 2021 - Nov 2022

  - Translating insights into effective media strategies using online as well as offline channels. - Implementing innovative and creative ideas that are in line with communication goals. - Being a sparring partner for clients as well as internal stakeholders like Communication Consultants and (Digital) Specialists. - Aligning creatives, data and media in close collaboration with other agencies (TBWA\, DDB, Annalect). - Clients: McDonald’s & PepsiCo - Translating insights into effective media strategies using online as well as offline channels. - Implementing innovative and creative ideas that are in line with communication goals. - Being a sparring partner for clients as well as internal stakeholders like Communication Consultants and (Digital) Specialists. - Aligning creatives, data and media in close collaboration with other agencies (TBWA\, DDB, Annalect). - Clients: McDonald’s & PepsiCo



New York Pizza

• Netherlands
• Food & Beverages
• 500 - 600 Employee

• Marketing Analist

  • Jul 2019 - Dec 2020

  • Setting up and maintaining reports of key metrics such as revenue, product sales, acquisition, retention, etc. in Power BI. • Analyzing campaigns and advising on media use based on results achieved. • Managing brand and campaign tracking and adjusting the development of the brand. • Perform ad hoc analyzes answering questions from the entire organization. • Setting up and maintaining reports of key metrics such as revenue, product sales, acquisition, retention, etc. in Power BI. • Analyzing campaigns and advising on media use based on results achieved. • Managing brand and campaign tracking and adjusting the development of the brand. • Perform ad hoc analyzes answering questions from the entire organization.



Annalect

• United States
• Advertising Services
• 700 & Above Employee

• Business Intelligence Consultant

  • Apr 2018 - Jun 2019

  - Collecting insights and performing analyses on media effectiveness. - Advising clients on their (digital) data and media strategy as well as KPI setting in close cooperation with media agency OMD. - The onboarding of new tools within the organisation. - Mainly working on Ziggo and L’Oréal accounts. - Collecting insights and performing analyses on media effectiveness. - Advising clients on their (digital) data and media strategy as well as KPI setting in close cooperation with media agency OMD. - The onboarding of new tools within the organisation. - Mainly working on Ziggo and L’Oréal accounts.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Research Manager

  • Mar 2017 - Apr 2018

  - Advising Mindshare clients regarding their media strategy on branding as well asperformance goals.- Obtain the necessary (media) insights by setting up and carrying out research.- Project and budget management of research and data projects.- Experience with for example tracking research, target group analyses, (online)effect measurements, dashboarding, social media monitoring, pretests, etc.- Clients including American Express, Auping, Bavaria, Center Parcs, Dyson, Eneco,Holland Casino, KPN, Menzis, Sanofi, Unilever. Show less

• Research Executive

  • Aug 2013 - Feb 2017



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Site Support Executive Startpagina

  • Feb 2012 - Jul 2013

  - Support of the product manager Startpagina dochters. - Among other things contract management, quality check newly build pages, handling questions from page managers. - Support of the product manager Startpagina dochters. - Among other things contract management, quality check newly build pages, handling questions from page managers.



SAN Accent

• Student jury member

  • Feb 2013 - May 2013

  Retail category Retail category



Telfort, Hogeschool Leiden, ROC Leiden, LOI, Effectory

• Various temporary functions

  • Nov 2008 - Nov 2011



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Information manager a.i.

  • Oct 2009 - Mar 2010

  - Obtaining insights as input for creative strategies. - Handling a variety of information requests from across the agency. - Maintaining library and print entries. - Obtaining insights as input for creative strategies. - Handling a variety of information requests from across the agency. - Maintaining library and print entries.



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Graduation Internship Brand Management

  • Jan 2008 - Jul 2008

  - Support of the Brand Managers of Côte d'Or, Milka and Toblerone. - Development of new display and POS material, analysing sales volumes, preparing presentations, etc. - Writing a marketing plan for Milka and Côte d'Or as a graduation assignment. - Support of the Brand Managers of Côte d'Or, Milka and Toblerone. - Development of new display and POS material, analysing sales volumes, preparing presentations, etc. - Writing a marketing plan for Milka and Côte d'Or as a graduation assignment.



Etcetera

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Internship Strategy / Jr. Information Manager

  • Feb 2007 - Aug 2007

  - Support of the Brand Managers of Côte d'Or, Milka and Toblerone. - Development of new display and POS material, analyzing sales volumes, preparing presentations, etc. - Writing a marketing plan for Milka and Côte d'Or as a graduation assignment. - Support of the Brand Managers of Côte d'Or, Milka and Toblerone. - Development of new display and POS material, analyzing sales volumes, preparing presentations, etc. - Writing a marketing plan for Milka and Côte d'Or as a graduation assignment.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Internship Strategy

  • Jun 2006 - Sep 2006

  - Support of the Strategy department through desk and field research for clients and international network requests. - Support of the Strategy department through desk and field research for clients and international network requests.