Experience

2MKT Consultoria

• Brazil
• Advertising Services
• 1 - 100 Employee

• MARKETING, COMMUNICATIONS AND STRATEGIC PLANNING DIRECTOR

  • Apr 2016 - Present

  Partner and Director responsible for the 360º Integrated Marketing and Communication strategy - Planning, Institutional Activities, Public Relations, Branding, Digital Marketing, Demand/Lead Generation, Events, Trade Marketing, Promotional Activities, Incentive Programs, among others fronts – in companies in Brazil and United States focused on building/strengthening the brand, generating traffic, creating new business and positive results for clients. Main clients: UNESCO, SEBRAE, Projeto Resgate (https://hotsiteprojetoresgate.com), National Library Foundation, Livelo, Remessa Online, Mathema Educação/Ciranda, 360igroup, Do Balakobako, BLKO International (USA, https://www.blko.biz) - including the internationalization process of the BLKO brand and its launch in USA. Show less



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• LATIN AMERICA SENIOR MANAGER - MARKETING, COMMUNICATIONS & EVENTS

  • Feb 2014 - Mar 2016

  Reports: 41 professionals (27 internal, direct/indirect, and 14 outsourced/agencies – ICLP Loyalty, Amex International, DM9, McGarryBowen).Senior manager responsible for Intel Latin America Marketing, Events, Loyalty program (Intel® Technology Provider) and all Communications, working to strengthen Intel Masterbrand, Product Brands and increase sales thru Demand Generation Campaigns. Responsible for Marketing strategy, priorities definition, resources/budget influence, headquarters alignment and Marketing Mix. Focus on ATL, BTL and PR, defining roadmaps, market segments, promotional plans, targets, segmentation and maximizing ROI; Delivered revenue of U$ 6.7 Billion in the region and high results’ growths such as +150% in Website Accesses, +146% and +113% in Communications (Click and Open Rates); Managed products quick adoption thru Intel online tools, tracking Branding/Sales KPIs (Open & Click Thru Rates, Brand Awareness & Preference, Market Share and others) besides supporting sales teams to achieve Units & Revenue targets;Received 1 Mundial and 3 regional awards for events’ outstanding results. Show less

• LATIN AMERICA MOBILE PRODUCT MARKETING MANAGER – NOTEBOOKS, ULTRABOOKS AND THIN&LIGHT

  • Jul 2011 - Jan 2014

  Reports: 6 professionals (1 internal, direct, and 5 outsourced/agencies – Amex International, DM9).Responsible for Intel’s most important product line, from regional strategic plans to execution through Regional/Countries’ teams, being accountable for 66% of Intel Latin America revenue. In charge of Latin America Market Intelligence (market trends, opportunities, threats, competition, etc.), besides aligning regional strategy with headquarters, defining priorities, product launches, roadmaps, target markets, products positioning, promotional plans and Marketing Mixes (ATL, BTL, PR);Delivered a growth of 5pp in volume (from 60% to 65%) and 6pp in revenue (from 60% to 66%), contributing to increase company results in more than U$ 3.5 Billion in the region. Show less

• CONSUMER AND RETAIL MARKETING MANAGER – B2C FOCUS

  • Apr 2008 - Jun 2011

  Reports: 15 professionals (1 internal, direct, and 14 outsourced/agencies – McCann Erickson, DM9).Responsible for Strategic Marketing Planning for Intel Consumer products, such as Desktops, Notebooks, Netbooks, Nettops, MIDs (Mobile Internet Devices), Media Phones and Set Top Boxes. Responsibilities included Brazilian market trends/mapping and opportunities definition, product launches and positioning, market segmentation, Integrated Campaigns (“Noel Cadê Meu Intel” Videos), Advertising Planning (ATL – Digital and Offline), Public Relations & Communication, Integrated Marketing Activities (such as Formula 1 & Christmas) and BTL activities - Promotions, Events, Trade Marketing, Relationship activities, Merchandising Material, Incentive Campaigns - besides Sales Team guidance; In charge of products Average Sales Price, Market Segment Share and Volumes growths;Management of U$ 25 Million in annual Marketing budget. Show less

• MOBILITY AND CHANNEL MARKETING MANAGER – B2B & B2C FOCUS

  • Feb 2006 - Mar 2008

  Reports: 32 professionals (outsourced/agencies - McCann Erickson, Grey, Marco Consultores).Responsible for Strategic Marketing Planning for Consumer, Channel & Mobility products – Desktops, Servers, Motherboards, Set Top Boxes, Digital Home Products, Notebooks, Smartphones, WiMAX and Wi-Fi technologies – as well for Distributors, Sub-distributors, Resellers, Integrators, covering SoHo, SMB and some Large companies.Accountable for Integrated Marketing Plan, Communications/Advertising, Research (Intelligence), Loyalty/Relationship, Trade Marketing, Promotions, Events, Incentive Campaigns, Public Relations, Digital and Product Marketing, targeting to increase Revenue, improve Product Mix and Market Share;Delivered growth of +181% in revenue and +160% in high end product mix;Management of U$ 8.5 Million in annual Marketing budget. Show less



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• MARKETING MANAGER - MOBILE AND FIXED PHONES – B2B & B2C FOCUS

  • Mar 2004 - Feb 2006

  Reports: 458 professionals (18 direct employees - 7 Coordinators, 7 Analysts, 4 trainees - and 440 indirect - sales/merchandising promoters from outsourced/agencies). Responsible for Communication, Research (Intelligence), Product Marketing and Trade Marketing strategy planning, including promotional activities, seasonal events, fairs, product sell in/out campaigns, promotional communication and media, incentive programs, sales promoters team, merchandising material, direct MKT, relationship/Loyalty MKT and POS activities. Management of U$ 28 Million in annual Marketing budget. Show less



GPA

• Brazil
• Retail
• 700 & Above Employee

• MARKETING COORDINATOR – CRM AND LOYALTY PROGRAMS, ADVERTISING, PROMOTIONS AND MERCHANDISING

  • Jan 2000 - Feb 2004

  CRM AND LOYALTY MARKETING COORDINATOR Reports: 6 professionals (2 internal, direct, and 4 outsourced/agencies). Responsible for the 1st Digital Promotion in Brazil (Milheiro Barateiro), CRM activities and Programs - Barateiro and CompreBem Cards (Credit and Loyalty), CompreBem Card launching activities, Marketing Planning, Direct Marketing, Promotion and Communication, Business analysis and Budget Management. MARKETING, PROMOTIONS AND MERCHANDISING COORDINATOR Reports: 76 professionals (66 internal, 2 direct/64 indirect, and 10 outsourced/agencies). Responsible for Strategic Marketing Planning for new Businesses Models (CompreBem), Strategy definition, Business analysis, Regional Marketing Campaigns, Relationship/Loyalty Events (Ombudsmen Project), New Medias (TV Super Show Barateiro), Communication/Branding, Merchandising, Direct Marketing and Promotions, Product Launches, POS and Advertising materials - catalogs, periodical brochures, spots, jingles, TV ads – besides Logistics and Budget Management. Show less



Casa de Marketing Agency

• São Paulo, Brasil

• ACCOUNT EXECUTIVE - BOTICÁRIO, PHYTOERVAS, HOPE & MASH

  • Jan 1999 - Dec 1999

  Account Executive Responsible for Communication, Marketing and Promotion Planning for clients such as Boticário, Phytoervas, Hope & Mash, and others. Also responsible for events planning and implementation. Account Executive Responsible for Communication, Marketing and Promotion Planning for clients such as Boticário, Phytoervas, Hope & Mash, and others. Also responsible for events planning and implementation.



Addison

• United States
• Design Services
• 100 - 200 Employee

• INTERNATIONAL ACCOUNT EXECUTIVE - BLOCKBUSTER, MCDONALDS AND CBTU

  • Aug 1998 - Dec 1998

  Addison Branding and Communications, San Francisco, CA, USA International Account Executive Responsible for Strategic Communication and Design Planning for clients as Blockbuster and McDonalds - Communication and Advertising services - and for CBTU (Brazilian Transportation Company) – working with design services (new design for trains and station platforms). Addison Branding and Communications, San Francisco, CA, USA International Account Executive Responsible for Strategic Communication and Design Planning for clients as Blockbuster and McDonalds - Communication and Advertising services - and for CBTU (Brazilian Transportation Company) – working with design services (new design for trains and station platforms).



KOLA - Kids On Line America, San Francisco, CA, USA

• San Francisco, Califórnia, Estados Unidos

• MARKETING COORDINATOR

  • Aug 1998 - Dec 1998

  KOLA - Kids On Line America, San Francisco, CA, USA Marketing Coordinator Responsible for Marketing, Promotion and site quality control (webmaster). KOLA - Kids On Line America, San Francisco, CA, USA Marketing Coordinator Responsible for Marketing, Promotion and site quality control (webmaster).



Blue Life - Associação de Médicos São Paulo

• São Paulo, Brasil

• MARKETING TRAINEE

  • Oct 1997 - Apr 1998

  Marketing Trainee Responsible for Marketing processes revision and reorganization. Marketing Trainee Responsible for Marketing processes revision and reorganization.



Banco Sudameris

• Banking
• 1 - 100 Employee

• MARKETING ASSISTANT

  • Jan 1997 - Sep 1997

  Responsible for Marketing and Telemarketing areas support. Responsible for Marketing and Telemarketing areas support.



Unibanco – Prever

• São Paulo Area, Brazil

• MARKETING INTERN

  • Jan 1996 - Dec 1996

  Responsible for Sales and Marketing areas support. Responsible for Sales and Marketing areas support.