Realtor

• Jul 2019 - Present

Lead Manager/Influencer Talent Recruitment

• Jan 2016 - Aug 2018

• Programming and Social Media Publishing• Proactively source influencer talent inclusive of pre-qualification, initial outreach, recruitment, and closing of recruitment agreements• On-boarded 1500 US Latino millennial influencers to mituBEROS for influencer marketing campaigns, B2B and B2C• Activated 70% of influencers to participate in influencer marketing campaigns with 65% reactivation• Assist in campaign deployment through proprietary platform (mituBEROS)• Validate and scrub data of internal CMS and build SEO tags to improve performance of algorithm• Diagnose and resolve on-boarding/campaign platform issues• A/B tested internal systems for recruitment lead management and talent sourcing• Volunteered in company-produced editorial viral content

Talent Scout

• Feb 2015 - Dec 2015

• Contact and recruit top YouTube influencers in Brazil and US, with a combined audience of 30 million monthly views and 7 million subscribers on YouTube.• Develop and implement channel/audience growth strategies for partnered channels within the network, utilizing YouTube’s best practices and channel optimization• Managed all Mitú Brazil social media sites with an emphasis on growth and brand reach in the Brazilian market• Worked with marketing team to implement and execute all contests, sponsorships, and campaigns for Brazilian partners• Responsible for renewing contracts Brazilian YouTube channels/influencers• Managed team of three • Research top YouTube channels in the US, Mexico, and Brazil and develop recruiting strategy• Updated all monthly numbers, organized data• Ranked top recruiter for the entire network for 2013• Grew Brazilian network audience to second most watched location in entire network

Mitu Brazil Intern

• Sep 2013 - 2014

• Assisted with the development of new YouTube vertical (Mitú Brazil) to serve booming Brazilian market • Researched top and up and coming YouTube talent/influencers in Brazil with an emphasis on audience size (monthly views and subscribers) and used data to build internal database • Recruited first channels for the vertical, serving as only dedicated recruiter • Translated contracts, newsletters, and all general correspondence for Brazilian community (English to Portuguese/Spanish to Portuguese) • Served as set PA for original production “El Show” • Served as set PA for original production “El Show”

Copywriter and creative department

• 2011 - 2012

• Collaborated with team of four to research and create advertising campaigns for special events, shopping centers, and served as the in-house advertising team for CEUT (University) • Wrote copy for print, radio, TV and web • Served as Production Coordinator for TV commercials • Responsible for performing all research of client’s products, services, and competitors • Collaborated with team of four to research and create advertising campaigns for special events, shopping centers, and served as the in-house advertising team for CEUT (University) • Wrote copy for print, radio, TV and web • Served as Production Coordinator for TV commercials • Responsible for performing all research of client’s products, services, and competitors

Marketing Intern

• Jun 2010 - Sep 2010

• Responsible for create compelling marketing strategy for clients ranging from local government and universities to special events • Assisted with writing copy for print, radio, TV and web • Responsible for performing all research of client’s products, services, and competitors • Assisted client with developing consistent branding and voice • Responsible for create compelling marketing strategy for clients ranging from local government and universities to special events • Assisted with writing copy for print, radio, TV and web • Responsible for performing all research of client’s products, services, and competitors • Assisted client with developing consistent branding and voice