Experience

The Seabird Ocean Resort & Spa

• United States
• Hospitality
• 1 - 100 Employee

• Marketing for The Seabird Resort and Mission Pacific Hotels

  • Nov 2021 - Present

  Marketing for both the hotels and food and beverage outlets. The main objective is to drive awareness locally, regionally, and nationally by providing sales and marketing leadership, consultation, and tactical initiatives, to support The Seabird and Mission Pacific Hotel teams. In addition, key responsibilities will be: • Oversee the management of a Public Relations firm and develop pitch stories for each outlet and hotel. Follow through with promotion of property activations and suggest media attendance. • Direct and review Social Media posts, and partner with team to execute the path for social media initiatives. • Evaluate all strategic partners and ways to leverage and identify new partnerships. • Establish promotions for specific operations and collaborate with the team to bring these promotions to life. Show less



Randazzo Partners

• Las Vegas, NV

• Owner and Principal Investor and Operator

  • Jul 2007 - Present

  Owner and principal investor operator of Randazzo Partners, a consulting company specializing in, pre-opening and established hotels and resorts, in both domestic and international locations, market insights, B2B and B2C, marketing and sales development. Recently, Ms. Randazzo completed a four-year agreement with The Hollywood Roosevelt hotel. Currently, she is working with hospitality technology company RealTime Reservation overseeing, branding and marketing and in an advisory role. Prior to the pandemic, she had roles with Angad Arts Hotel, St Louis and Journal Hotels. Before joining Journal, Denise completed an eighteen-month engagement with Ian Schrager Company as acting VP Marketing to launch Public New York. Denise worked as Director of Marketing and Communications for Mandarin Oriental, Las Vegas, where she was responsible for all strategic marketing initiatives. She has held executive positions with SBE Entertainment Group which owns and manages Morgan Hotels, The Redbury and The SLS Hotels and completed a 4-year project with The London hotels, and a six-month assignment with The Cosmopolitan of Las Vegas. Denise Randazzo was former Executive Vice President of Public Relations and Advertising for Wynn Resorts, LLC. In this role, she was responsible for the development, coordination, implementation of all public relations, advertising and marketing for the company Wynn Resorts and its hotels in Las Vegas and Macau. She was part of the founding team which branded Wynn Resorts and served as the marketing leader for the opening of Wynn Las Vegas and subsequently for Wynn Macau. Prior to joining Wynn Resorts, Ms. Randazzo worked for Ian Schrager Hotels, now named Morgan's Hotel Group. In her last position as Senior Vice President, Sales and Marketing, Denise oversaw the strategy, development and implementation of an integrated marketing program and was part of the team that shaped lifestyle hotels and disrupted the hotel industry. Show less



Nightingale Hospitality

• United States
• Business Consulting and Services

• Co- Founder & Owner

  • Mar 2020 - Present

  Nightingale Hospitality provides strategic services to hotel real estate investors acquiring and developing hospitality assets and independent hotel owners. We specialize in customer service, branding, marketing, sales and revenue management of hotels and resorts in both domestic and international locations. We provide clients with creative strategic business advice and task force required to launch and operate uniquely positioned properties and establish profitable brand concepts. Currently our team members are working as task force in HR overseeing recruitment, on-boarding and training and for sales and marketing developing and executing social media, digital marketing and sales initiatives and revenue management. Team members are currently working with The Hollywood Roosevelt Hotel, Sixty Hotels and technology companies NexGen Guest and RealTime Reservations. Show less



Journal Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Vice President Sales and Marketing

  • Oct 2017 - Dec 2020

  Journal Hotels was an industry-leading manager and operator of lifestyle and hospitality assets. They operated hotels in New York, Philadelphia, Los Angeles, San Francisco and Palm Springs. Through our well-rounded expertise in exceptional hotel management, along with a creative, independent approach to branding, and highly visible cultural activation; we oversaw a supreme collection of lifestyle properties. We were all about “stories”, we were entertainment centric, it was the thread that tied the collection together. Each hotel stood on its own brand and the owners vision and through the act of storytelling, we structured and expressed each individual hotel experience and understandings in a form that could be passed on to others -- as words, imagery, music and film. The role of VP Sales and Marketing provided property support and guidance for each individual hotel and sales team. I worked closely with revenue management to implement sales strategies, mix of business, channel management, pricing strategies and marketing initiatives to achieve budgeted revenues and fair share within the competitive set. -Monitored achievement of objectives for the sales team and took appropriate action to correct shortfalls versus the annual marketing plan. -Developed an active e-commerce plan per hotel for on line digital and social media -Interview, select, train, coach and support sales teams ensuring they have proper tools and sales knowledge to represent and sell their respective hotel properties. -Designed and coordinated advertising, public relations and promotional campaigns for each hotel including email marketing, special events and trade shows. -Attended weekly sales and revenue calls with each hotel Show less



Mandarin Oriental Hotel Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Director Of Marketing Communications

  • Oct 2012 - Aug 2015

  As a member of the executive committee, I championed all day to day brand and property marketing initiatives for advertising, social media, e-commerce, public relations and event marketing. Wrote and executed a creative annual business plan for hotel, F&B outlets and spa to achieve annual revenues of $36 million. Revenues grew over 20% during the 3 year period. Created and deployed 360 degree marketing plan that integrated all aspects of marketing and positioned Las Vegas hotel as the #1 generator of room nights for MO.com and grew social media 525 % over a three year period. Invested in the newest types of digital executions using key partners such as Facebook, Twitter and Instagram. Daily activities included media placement and public relations out reach, special event activation, and social media monitoring and content development for all channels of distribution all to achieve Five Star, Five Diamond status and create a luxury experience for the guest. Show less



Homebound

• Real Estate
• 200 - 300 Employee

• Sr. VP Sales and Marketing

  • 2008 - Aug 2012

  Experience in developing and implementing marketing strategies, market segmentation, competitive positioning, promotions, advertising and public relations. Oversaw marketing for 10 hotel properties in Florida with locations in Orlando, Ft. Lauderdale, Miami,Sanibel and Captiva Island. Also provided marketing strategies and initiatives for The Georgetown Inn and Golden Door Spa. The London brand hotels was also part of Luxury Resorts. Experience in developing and implementing marketing strategies, market segmentation, competitive positioning, promotions, advertising and public relations. Oversaw marketing for 10 hotel properties in Florida with locations in Orlando, Ft. Lauderdale, Miami,Sanibel and Captiva Island. Also provided marketing strategies and initiatives for The Georgetown Inn and Golden Door Spa. The London brand hotels was also part of Luxury Resorts.



The London West Hollywood at Beverly Hills

• United States
• Hospitality
• 1 - 100 Employee

• VP Brand Marketing London Hotels

  • Jul 2007 - Aug 2011

  Oversee the strategy, development and implementation of an integrated marketing program. Managed the sales initiatives, public relations, advertising, promotion, special events and strategic alliances designed to build brand awareness and generate room revenues. Oversee the strategy, development and implementation of an integrated marketing program. Managed the sales initiatives, public relations, advertising, promotion, special events and strategic alliances designed to build brand awareness and generate room revenues.



Wynn Resorts

• United States
• Hospitality
• 300 - 400 Employee

• VP Advertising and Public Relations

  • Jun 2004 - Jul 2007

  As a key member of the executive opening team, worked directly with the CEO to drive the strategic, long-term vision for the company. Responsible for developing and executing a $20 million dollar marketing and consumer plan for the brand as a whole and the individual business units. Developed and oversaw all advertising and public relations messaging and strategies to ensure proper branding and positioning of Wynn Las Vegas and Wynn Macau. Established communications to consumer, wholesale and convention markets. Managed creative design, media buys, local and national press. Produced in-house Wynn Magazine and internal newsletters. Collaborated with graphic arts firm to develop creative for all collateral materials. Hired and managed PR and advertising agencies. Created Guides and developed marketing strategies to launch Wynn Las Vegas and Wynn Macau. Achieved off the charts brand awareness and the highest occupancy and ADR in Las Vegas the first year of operation Show less



Ian Schrager Company

• Hospitality
• 1 - 100 Employee

• Sr. VP Sales and Marketing

  • Jan 1992 - May 2004

  Supervised and directed the entire sales departments and directed marketing initiatives for company.Directed the hiring and training of all new employees in the sales force. Directed the maintenance of all file systems. Maintained timely and effective communications with all General Managers and all departments Maintained timely and effective communication with the Revenue Departments regarding all market segments accross all hotels. Researched local competition.Maintained a positive image for the hotels in the marketplace, and participated in community affairs. Solicited and serviced major accounts.Provided data to the General Managers and Revenue Managers for establishing the annual budget and forecast.Performed all other related duties/projects/reports as assigned by owner. Responsible for monthly forecasts and revisions. Responsible for EOM Pace reports and sales and marketing portion of EOM Report.Exercised the company policies and procedures in accordance with the above responsibilities. Managed Public Relations, Advertising and Promotions Show less