Experience

NDS

• United States
• Wholesale Building Materials
• 100 - 200 Employee

• PIM/DAM Specialist, e-Commerce Content Marketing Consultant

  • Apr 2019 - Present

  • Responsible for the strategic integration of deployment of new enterprise PIM/DAM platform. • Act as business lead with international parent company and technology development agency to ensure configuration supports marketing and customer requirements. • Perform user testing and provide feedback to enterprise team for bug correction and feature development. • Develop product taxonomy, file naming, asset classification and metadata strategies to support effective integration and efficient operation between PIM and DAM data and assets, and support customer content syndication. • Coordinate activities between members of larger content team to ensure strategic consistency and integrated operations. • Develop and document operational processes and standards. • Work directly with customers to understand specific content requirements, set up customer-level syndication, perform content syndication testing with PIM/DAM and customer delivery, support content syndication and final site audit to ensure complete and accurate product page merchandising. Show less



Denise M. Colby

• Freelance Writer

  • 2014 - Present

  Content Marketing Copywriter, Freelance Writer, Blogs, Articles, Website Copy, Social Media Text & Graphics, SEO Copywriting, Project Management, Team Management, Email Communication, Newsletters, Product Descriptions, Product Copy, Packaging Copy, Catalog CopyManage multiple projects working with a wide variety of clients, including Epson North America, Maximum Digital Group, Advantage, Inc., Reige Software, WriterAccess, Tycon Properties and Independent AuthorsWebsite CopyCreate visually compelling content and navigation for websites and blogs. Developed naming protocol to create consistency across product features to increase potential clients understanding. Built SEO and keyword menu for customers to incorporate into websites. Formatted to guidelines.BloggingSet-up, wrote, edited and publicized blog entries for two monthly blogs. Utilized Twitter, Facebook, and Instagram to boost awareness of blogs, increasing traffic and comments. Product ListingsDeveloped copy strategy for online listings. Content included feature and benefit statements to understand product and how it could be used.ProofreaderFollowed detailed protocol and guidelines for proofreading catalog copy. Read, reviewed and edited printed materials including packaging, POS materials, brochures and other materials. Read, reviewed, and edited fiction manuscripts for publication using Chicago Manual of Style. Show less

• Fiction Writer

  • 2014 - Present

  Writing fiction under the name Denise M. Colby.Teaching Brand and SEO Marketing to Author groups



Friends Christian School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Robotics Program Coordinator

  • Aug 2016 - Jun 2019

  Recruit, train and lead coaches for FCS Robotics programParticipate in First Lego League (FLL) tournaments. Manage overall budget and administration duties for all teams. Co-lead a team teaching kids research, presentation and problem-solving skills. (This part is volunteer)

• Assistant Director & Choreographer

  • Dec 2012 - Jun 2019

  Assistant Director and Choreographer2013 - Little Mermaid, Jr. (75 students 5th-8th)2014 - Beauty & the Beast, Jr. (70 students 5th-8th)2015 - Aladdin, Jr. (70 students 5th-8th)2016 - Lion King Jr. (65 students 5th-8th)2017 - Peter Pan, Jr. (150 students K-8th)2018 - Beauty & The Beast, Jr. (150 students K-8th)2019 - Mary Poppins, Jr. (150+ students K-8th)



Epson America Inc.

• United States
• Computers and Electronics Manufacturing
• 500 - 600 Employee

• Marketing Consultant

  • Sep 2007 - Feb 2015

  -Reviewed product listings, product mix, and content in customer catalogs and websites, ensuring accuracy on Epson Supply products. -Developed keyword master to be utilized in both internal and customer websites -Created mock-ups and slides for customer presentations -Evaluated the shopping experience within customer websites to maximize sales. -Led internal audit of website shopping experience drawing data from competitor and customer websites -Proofed marketing materials including packaging, end-cap displays, and other promotional materials Show less



Avery Dennison

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • 2000 - 2003

  • Co-created first consumer catalog; wrote copy, created props, and developed strategy for layout and photography fully integrating products across all product lines. • Drove Back-To-School selling season by developing and executing plans for Annual Trade Show and collateral materials. • Wrote copy and tips for customer promotional materials and websites, building consumer awareness of new and existing products. • Led creation of training materials and presented to sales force at National Sales Meeting, improving internal communications. • Project Manager for Back to School Displays Implementation, facilitating the transition to our plant in Mexico with all new vendors, cost reductions and on-time delivery. • Managed $25MM Core Paper Product Line for product profitability and annual product rationalization. Show less

• Associate Product Marketing Manager

  • 1998 - 2000

  • Responsible for $20MM portfolio of Mass Market and Private Label Dividers product lines and trade activities. • Developed and implemented new packaging and displays for Back to School Season. • Prepared/managed account marketing plans and promotional plans/calendar for Retail and Commercial trade channels and analyzed data to evaluate programs and promotions with each customer. • Created sales forecasts, managed budgets, and performed business reviews/sales analysis. • Assisted in managing new marker product line launch. Show less

• Catalog Supervisor

  • 1996 - 1998

  • Managed entire trade catalog review process for Office Products WorldWide which represents revenues of over $500 Million. • Integrated marketing and sales strategies into overall merchandising strategies for key trade catalogs, providing a global perspective of the business. • Conducted financial analysis of catalog pages, evaluating sales performance and product mix. • Managed staff of four (4). • Led and managed cross functional teams and multi-task projects.

• Sr. Trade Catalog Specialist/Trade Catalog Specialist

  • 1993 - 1996

  • Developed internal catalog review process that strengthened customer relations and created incremental volume across all business units. • Created and conducted new process training materials for all internal clients, director to assistant product manager. • Increased number of catalogs reviewed and enhanced the type of support provided by more than 50%. • Presented to key accounts. • Established overall catalog copy and photography strategy, creating consistency. • Developed promotional program to build strategic relationships within key accounts. Show less

• Creative Projects Coordinator

  • 1993 - 1996

  • Designed and created flyers, sales presentations, marketing materials, trade show and photo shoot props, newsletters, and merchandising POP display materials. • Copywriter for scripts, ads, brochures, newsletters.