Denise Homsher
Product Owner at Force Marketing- Claim this Profile
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Topline Score
Bio
Mark Embry
Denise was my supervisor for over 7 years. She is a wealth of knowledge on data analysis and mailing requirements. She has gone beyond the call of duty more times than I can count over the years, to get the job done. Personally, she has been a friend and mentor that has helped guide my career in the right direction. Her encouragement has been priceless. It has been a pleasure to work with and for her over the years.
Jesus Sanchez
Denise Homsher is dedicated and hard working. She is always willing to help her team in any way she can. She finds a way to say 'Yes' and she is eager to learn. She quickly learned Power BI to help the team provide insights to our clients. She runs/writes various SQL queries to provide the necessary data to our clients in a timely manner. Denise would be a strong team member to any data team.
Mark Embry
Denise was my supervisor for over 7 years. She is a wealth of knowledge on data analysis and mailing requirements. She has gone beyond the call of duty more times than I can count over the years, to get the job done. Personally, she has been a friend and mentor that has helped guide my career in the right direction. Her encouragement has been priceless. It has been a pleasure to work with and for her over the years.
Jesus Sanchez
Denise Homsher is dedicated and hard working. She is always willing to help her team in any way she can. She finds a way to say 'Yes' and she is eager to learn. She quickly learned Power BI to help the team provide insights to our clients. She runs/writes various SQL queries to provide the necessary data to our clients in a timely manner. Denise would be a strong team member to any data team.
Mark Embry
Denise was my supervisor for over 7 years. She is a wealth of knowledge on data analysis and mailing requirements. She has gone beyond the call of duty more times than I can count over the years, to get the job done. Personally, she has been a friend and mentor that has helped guide my career in the right direction. Her encouragement has been priceless. It has been a pleasure to work with and for her over the years.
Jesus Sanchez
Denise Homsher is dedicated and hard working. She is always willing to help her team in any way she can. She finds a way to say 'Yes' and she is eager to learn. She quickly learned Power BI to help the team provide insights to our clients. She runs/writes various SQL queries to provide the necessary data to our clients in a timely manner. Denise would be a strong team member to any data team.
Mark Embry
Denise was my supervisor for over 7 years. She is a wealth of knowledge on data analysis and mailing requirements. She has gone beyond the call of duty more times than I can count over the years, to get the job done. Personally, she has been a friend and mentor that has helped guide my career in the right direction. Her encouragement has been priceless. It has been a pleasure to work with and for her over the years.
Jesus Sanchez
Denise Homsher is dedicated and hard working. She is always willing to help her team in any way she can. She finds a way to say 'Yes' and she is eager to learn. She quickly learned Power BI to help the team provide insights to our clients. She runs/writes various SQL queries to provide the necessary data to our clients in a timely manner. Denise would be a strong team member to any data team.
Credentials
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Best-Self Management Certification
15Five Best-Self AcademyFeb, 2021- Nov, 2024 -
Salesforce Certified Administrator (aka 201) 2021
UdemyJan, 2021- Nov, 2024 -
Scrum Master Certified (SMC)
Six Sigma Global InstituteJan, 2021- Nov, 2024 -
Getting Started with Power BI Desktop
CourseraSep, 2020- Nov, 2024 -
Foundations of Leadership
The Friedkin GroupJul, 2019- Nov, 2024 -
Meaningful Marketing Insights, data analysis using Microsoft Excel
Coursera, Emory UniversityJun, 2019- Nov, 2024 -
The Data Scientist's Toolbox, R, R-Studio, Git, Github
Coursera, Johns Hopkins UniversityMay, 2015- Nov, 2024 -
Mail Center Professional
United States Postal Service, Kentuckiana Postal Customer CouncilJan, 2013- Nov, 2024 -
Mail Marketing Professional Certificate
United States Postal Service, Kentuckiana Postal Customer CouncilJan, 2010- Nov, 2024 -
Microsoft Office Specialist: Microsoft Access 2000
MicrosoftNov, 2003- Nov, 2024 -
Crystal Reports Qualified
Hammerman AssociatesJan, 2002- Nov, 2024 -
Student Assistance Program Technical Assistance Training
Commonwealth of Pennsylvania, Department of EducationJun, 1995- Nov, 2024
Experience
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Force Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Product Owner
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Feb 2022 - Present
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GSM
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United States
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Advertising Services
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100 - 200 Employee
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Senior Marketing Insights Analyst
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Feb 2021 - Feb 2022
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Senior Database Marketing Analyst
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May 2019 - Feb 2021
• Managed dealer data integration onboarding with third party vendor, migrated 100 dealers in 60 days as part of $10M in-house platform converting from outsourced service. • Compiled roll-up analytics for large region and dealer groups annual campaign performance review and strategic planning.• Identified inefficiencies and enhancements to data systems – wrote requirements and tested with developers, saved 45 hours/month labor.• Oversaw daily production processes to ensure timely and accurate execution of marketing campaigns.• Led multi-team cross-training to empower, expand coverage and increase turnaround time. Show less
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Data Manager
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Aug 2015 - May 2019
• Instrumental Subject Matter Expert (SME) following acquisition to integrate data and job management software for data processing and automation.• Worked directly with developers on Agile Scrum team to achieve 75% automation in 2 years.• Led requirements gathering and specifications for data file imports, postal cleansing, audience segmentation, product parameters and data file output for mail, email, Facebook, phone.• Diligent and dedicated teamwork during integration, completed initial phase in 3 months terminating expensive contracts and migrated $6M accounts to the platform.• Managed and unified a merged team, respecting input and including in planning and testing.• Oversaw daily data production to ensure timely and accurate execution of marketing campaigns.• Collaborated with other teams to ensure data operations met 99.6% service level agreements.• Led ‘Help Me Help You’ data training with Account Services team to improve communication. Show less
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Traffic Builders Inc. (acquired by GS Marketing)
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Louisville, Kentucky Area
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Senior Data Manager
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Dec 2008 - Aug 2015
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Human Kinetics
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Marketing Data Manager
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Jan 2003 - Nov 2008
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Assistant Marketing Data Manager
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Nov 2001 - Jan 2003
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Education
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Indiana University of Pennsylvania
Master of Arts - MA, Counseling Services -
Indiana University of Pennsylvania
Bachelor of Arts - BA, Psychology, Computer Science (minor)
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