Experience

Foal Farm Animal Rescue Centre

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Commercial Operations Manager

  • Nov 2020 - Present



Saga Holidays

• Travel Arrangements
• 100 - 200 Employee

• Commercial Manager

  • Mar 2018 - Mar 2020

  • Accountable for the overall trading success of the River Cruise programme. • Devised and implemented the pricing strategy and ongoing revenue management to maximise profitability, adapting to challenging market conditions to meet budgeted passenger, revenue and margin targets. • Increased cabin utilisation leading to 3% improvement of load factor for chartered river cruises across the 2019 season. • Analysed sales data to set forward capacity plans, updating forecast based on performance. • Co-ordinated campaigns with sales and marketing to ensure products were marketed through all distribution channels, creating offers and content for all printed and online media. • Part of the project team delivering a new build river ship to market. • Reported and presented clear MI on sales performance and financial commitments across the business at all levels. • Key stakeholder in implementation of new revenue management software. • Developed team members through coaching, performance management and empowering them to reach their full potential. Show less



Monarch Airlines

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• Product & Commercial Manager - Monarch Holidays

  • May 2010 - Oct 2017

  • Ownership and accountability of all Product decisions for specific gateways / brands (Lapland, Villas with Pools, Florida). • Responsible for delivery of budgeted financial targets on volume, margin, load factor and guarantee recovery. • Briefed bed and seat requirements and loaded all elements of the product onto the reservations system, ensuring inventory was always available. • Managed yield and margin optimisation to ensure prices were competitive whilst delivering against financial targets. • Ensured product was marketed through all distribution channels, providing offers and content for all printed and online media. Show less



Virgin Holidays

• United Kingdom
• Travel Arrangements
• 400 - 500 Employee

• Head of Product & Commercial

  • Nov 2001 - Aug 2009

  • Responsible for product planning, margin strategy and delivering volume and profit targets.• Initiated in depth analysis of product offering, market trends, competitor activity and sales reviews to ensure customer demands were met.• Established commercial opportunities to increase flight and bed capacity to enable growth of the Caribbean programme.• Key involvement in preparation and implementation of business cases to introduce new leisure routes with Virgin Atlantic Airways.• Responsible for budgeting and forecasting sales volumes and margin.• Led and developed a team of 8 staff. Show less

• Pricing & Commercial Manager

  • Aug 1998 - Nov 2001

  • Managed the pricing schedule for Virgin Holidays portfolio of brochures and tactical offers, delivering to strict time scales.• Carried out extensive competitor analysis to ensure prices were competitive whilst achieving set target margins and monitoring any changes in costs.• Responsible for programme management and product planning of the Virgin Sun brand.• Instrumental in the development of new systems and procedures.• Managed a team of 6 staff.



Flying Colours

• Commercial Manager

  • Nov 1995 - Jul 1998



Club 18-30

• Operations Supervisor

  • Apr 1994 - Nov 1995



Travelbase Ltd

• Telesales Supervisor

  • Dec 1992 - Mar 1994