Experience

Pearldrop Video Production

• United Kingdom
• Media Production
• 1 - 100 Employee

• Director

  • Apr 2011 - Present

  Here at Pearldrop everyday is different. In my role I manage the running of the office, staff, liaise with clients, organise the shoots and spread the word about what a video can do for your organisation. Clients are always are the forefront of my mind and this is the case before, during and after their shoot. Ensuring we've listened to our clients and made them feel comfortable on their shoot means the client always ends up with a video they're proud of and tells their story how they want to tell it. All the Pearldrop attempt to promote our philosophy of great video for everyone. Your passion - your story - your video is our new motto.



European Study Tours

• Hertford

• Marketing Executive

  • Sep 2010 - Mar 2011

  Assisted in the marketing of educational tours for schools and universities to schools. Assisted in organising, production and marketing of a number of educational conferences for schools and students. Assisted in the marketing of educational tours for schools and universities to schools. Assisted in organising, production and marketing of a number of educational conferences for schools and students.



University of Hertfordshire Students' Union

• Hatfield, Hertfordshire, UK

• Assistant Marketing Manager - External

  • Jun 2009 - Oct 2009

  Assisted in external marketing of the Students’ Union and The Forum, the newly built entertainment venue. • Organised content, design and print of materials for the Students’ Union services such as Lettings Office, Job Centre and Volunteer Centre • Organised content, design and print of the Entertainments Listing • Provided content for the monthly University Alumni email and monthly University staff email • Organised content, design and print of menus for the bars and point of sales signs for the Student Union’s shop • Updated the University of Hertfordshire merchandise website • Co-ordinated venue hire of The Forum’s various entertainment spaces



World Trade Group

• London, United Kingdom

• Marketing Manager

  • Mar 2008 - Apr 2009

  • Managed marketing plans, strategies, budgets and PR for the HR Directors Business Summit, WTG’s flagship event and also took responsibility for a number of energy events • Managed list rental, insert bookings, adverts and contra deal agreements with external organisations and media • Internal database selection and management of all direct mail and email campaigns and list building • Pre and Post Conference analysis of marketing campaign and ROI • Liaise with relevant teams throughout the event process - telesales, sponsorship sales teams, Conference Producer, web and design teams • Design and copywriting of all elements of campaign – brochure, emails, letters, website, e-newsletters and on site visuals (documentation, slide shows, signage) • Web site management – ensuring it is relevant , eye-catching and up to date • Sponsorship Marketing • SEO of websites – event websites, HR Alumni website and webinar websites • Management of four list researchers • Marketing of the HR Alumni, a newly launched online business networking tool – includes strategy, campaign management, budget management and member acquisition • Marketing of HR Webinar Series – strategy, campaign management, budget management, technical set up and organisation • On site – manage press registration, press zone and film crew



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Senior Marketing Executive

  • Jul 2005 - Mar 2008

  • Managed marketing plans and budgets for Conferences and LSEs (Large Scale Events) – including new topics • Managed list rental, insert bookings, adverts and contra deal agreements with external organisations and internal newsletters • Internal database selection and management of all direct mail, fax and email campaigns and list building • Pre and Post Conference analysis of marketing campaign and ROI • Liaised with Telesales, Sponsorship and Conference Researcher throughout the campaign • Brochure design and copywriting of all elements of marketing campaign • Web site management – ensuring it is relevant , eye-catching and kept up to date and search engine optimisation (SEO) • Sponsorship and Exhibition (SPEX) and speaker Marketing • Sending and marketing of bi-monthly ezine • Onsite assistance and co-ordination at events throughout Europe



Allan & Bertram

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Sales & Marketing

  • Oct 2004 - Mar 2005

  • Coordinated 6 members of sales team and assisted in marketing • Customer liaison once order taken and processing orders, acquisition of new customers • Managed the print orders and delivery of high quality b2b calendars to clients • Coordinated 6 members of sales team and assisted in marketing • Customer liaison once order taken and processing orders, acquisition of new customers • Managed the print orders and delivery of high quality b2b calendars to clients



C5 Communications

• United Kingdom
• Information Services
• 1 - 100 Employee

• Marketing Executive

  • Apr 2004 - Sep 2004

  Responsible for the marketing of C5’s UK, European and Asian Conferences across various sectors • Produced and managed four marketing plans and budgets each month including list research • Managed list rental, insert bookings, adverts and contra deal agreements with external organisations • Internal database selection and management of all direct mail, fax and email campaigns • Pre and Post Conference analysis of marketing campaign and ROI • Liaised with Telesales, Sponsorship and Conference Production Teams throughout the campaign • Liaised with Design Team regarding brochure, web banners, website and adverts • Prepared PR, Telesales and Web briefs



SMi Conferences

• London, United Kingdom

• Marketing Executive

  • Sep 2002 - Oct 2003

  I was solely responsible for the marketing of SMi’s European Conferences in the Telecom and Energy sectors and also a number of SMi’s Pharmaceutical and Finance sector Conferences. • Produced and managed 3-4 marketing campaigns and budgets a month for forthcoming Conferences • Managed list rental, insert bookings and contra deal agreements with external organisations • Internal database selection for all direct mail, fax and email campaigns • Copywriting, sending and management of all campaigns – fax, mail, email • Managed suppliers – mailing houses, printers and couriers • Prepared post Conference analysis of marketing campaign and ROI • Liaised with Telesales, Sponsorship and Conference Production Teams throughout the campaign • Managed Marketing Assistant on each campaign



Gartner

• United States
• Information Services
• 700 & Above Employee

• Events Administrator

  • Sep 1999 - Jun 2001

  I was involved in the operational organisation of Gartner’s European Events, including the two annual Symposiums. • Co-ordinated staff and speaker travel and accommodation • Managed production of Conference documentation including CD ROMs and Conference evaluation forms • Managed shipment to and from event • Liaised with suppliers – signage production team, audio visual company, venue, printers and couriers • Involved in all on-site processes – managed registration and information desks, venue, temporary staff and signage • Co-ordinated data collection for Gartner Analysts’ research projects and managed Event awareness campaigns and team for a focus group recruitment project