Experience

MAP Active Pte. Ltd., Singapore

• Singapore
• Retail
• 1 - 100 Employee

• Senior Visual Merchandiser

  • Feb 2022 - Present

  Mentor and train new VMs in Thailand (2022) and Malaysia (2023) on brand guidelines and in-store display to push traffic and sales. Plan and produce VM props, fixtures and enhancements for seasonal and capsule collections. Liaise with contractor, mall management and agencies for store openings, special implementation and events. Mentor and train new VMs in Thailand (2022) and Malaysia (2023) on brand guidelines and in-store display to push traffic and sales. Plan and produce VM props, fixtures and enhancements for seasonal and capsule collections. Liaise with contractor, mall management and agencies for store openings, special implementation and events.



Montreal Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Visual Merchandising Executive

  • Jun 2015 - Present

  Took over store planning for all Singapore stores, coordinated opening and renovation for 6 stores in 2019. Manage all Singapore stores VM and liaise with all printings and installation for any Seasonal and Capsule Launches. Communicate with Marketing team to plan and produce promotional collaterals. Coordinate seasonal flips and store displays in line with brand guidelines and strategy. Maintain In-store and Window displays to ensure it reflects and maintain ALDO brand identity. Execute merchandising strategies using visual displays throughout the store to drive in traffic and sales. Developed graphic for new ecom website launch, EDMs and banners on all digital and social media sites. Developed and created in-store display enhancements and departmental store displays. Train Singapore store staff on product display to ensure all sales associate have the best VM capabilities. Conducted Seasonal trainings for frontline staff to maximise sales and visual impact through VM. Show less


Awfully Chocolate
• Food and Beverage Services
• 1 - 100 Employee
• Retail Associate

  • Mar 2014 - Dec 2014


Cotton On Group

• Australia
• Retail
• 700 & Above Employee

• Retail Associate

  • Oct 2013 - Mar 2014

  Fast paced fashion retail environment Fast paced fashion retail environment