E-Commerce Leiter

• Oct 2020 - Present

E-Commerce Specialist CHAT

• Sep 2019 - Sep 2020

Leading the digital marketing & e-Commerce strategy roll-out and growth for Switzerland and Austria Development and implementation of the e-Business Strategy for CHAT ROI based budget management Dealer management to expand market shares KPI driven Performance-Reviews on country and European levels Lead eCRM campaigns und Retention Programs Definition and improvement of Social Media channels Create & manage content for Sony & Dealer channels Leading the digital marketing & e-Commerce strategy roll-out and growth for Switzerland and Austria Development and implementation of the e-Business Strategy for CHAT ROI based budget management Dealer management to expand market shares KPI driven Performance-Reviews on country and European levels Lead eCRM campaigns und Retention Programs Definition and improvement of Social Media channels Create & manage content for Sony & Dealer channels

E-Marketing & E-commerce manager

• Jan 2017 - Aug 2019

In charge of the two-headed E-Marketing & E-Commerce team, budget, planning, strategy, reportings and activities such as: - Developing and maintaining the E-Commerce platform to the latest UI/UX trends and analyzing consumer behavior in order to improve visits and sales. Milestones: Improving sales from over 100% in the first year and over 320% in the second year. - Establishing a Content & Acquisition strategy improving the average SEO Rank for key categories, brand and products to position 2.1. Conversion rate increased by over 150% through optimized SEA and Google-Shopping campaign in collaboration with external stakeholders. - Driving customer engagement though personalized Newsletters, E-Mail Campaigns and generating leads through suppliers’ partnerships. - Leading the Social Media strategy and reinforcing the brand’s awareness through new communication channels. - Developing customer and business oriented cross-channel opportunities. - Expanding the product database and optimizing product-information. - Running integrated promotional campaigns accross multiple channels and supporting the Marketing department. - Build and grow relationships with new and existing partners such as Brands or shareholders of the compagny - Manage and monitor budget Show less

Gas Marketing & Communication trainee Manager

• Oct 2012 - Aug 2013

Helping on the development of existing and/or new solutions in the external Gaz Communication department such as: - Refreshment of the Gaz Products internet page - Development of a brand new iPad application - Development of an interactive brochure - Development of promotional videos and 3D videos Helping on the development of existing and/or new solutions in the external Gaz Communication department such as: - Refreshment of the Gaz Products internet page - Development of a brand new iPad application - Development of an interactive brochure - Development of promotional videos and 3D videos

Auxiliary Cashier

• Dec 2010 - Aug 2012

Auxiliary Cashier for 8 months at full time, then at 30% as student job. Auxiliary Cashier for 8 months at full time, then at 30% as student job.