Head of Marketing BR

• Feb 2023 - Present

Head of Creative Strategy // Comms Planning

• Sep 2021 - May 2022

_ Leaded a team of 10 creative strategists/planners spread over all mkt squads of Nubank, in which I trained new leadership, managed career development plans and guided overall strategic efforts;_ For a while I also leaded the paid media team with the same responsibilities as above but more focused in career development._ Guided key projects in Branding and Paid Mkt initiatives, content strategy, brand partnerships;_ Participated in the branding plans for paid marketing and brand identity since 2019. Show less

Brand Strategy // Creative Strategist Lead

• Feb 2019 - May 2022

_ I was the main creative strategist in the branding and paid marketing squad, leading projects related to brand and mkt positioning, customer profiling, content, partnerships and sponsorships._ Leaded a team of 3 creative strategists and cross-worked with several squads: product, research, UX, CRM, social & content, engagement and client acquisition._ Participated as the key creative strategist in the first two major brand tentpole marketing campaigns of Nubank's history._ Also was the main creative strategist in the branding team that developed and deployed the new Brand Identity in 2020. Show less

Planning Manager

• Apr 2017 - Feb 2019

_ Developed creative strategy and branding identity for several brands and startups. _ Main Accounts: Universal Orlando Resorts, Home Refill, Desinchá, MaxMilhas, Arcor, Tecban, Farmácia em Casa. _ Developed creative strategy and branding identity for several brands and startups. _ Main Accounts: Universal Orlando Resorts, Home Refill, Desinchá, MaxMilhas, Arcor, Tecban, Farmácia em Casa.

Social Media and Branded Content Professor

• Feb 2016 - Dec 2017

Strategist Manager

• Apr 2013 - Apr 2017

_ Responsible for digital planning strategy, tactic, activation, creation support; analysis and monitoring of communication and social platforms; research support and analysis; trends reports and sometimes projects overseer. _ Main Accounts: Reckitt Benckiser, Peugeot & Citroën, Hershey's and Accor Hotels. _ Responsible for digital planning strategy, tactic, activation, creation support; analysis and monitoring of communication and social platforms; research support and analysis; trends reports and sometimes projects overseer. _ Main Accounts: Reckitt Benckiser, Peugeot & Citroën, Hershey's and Accor Hotels.

Freelancer

• Jun 2014 - Mar 2015

Freelancer for Social-Historical research methodology. Freelancer for Social-Historical research methodology.

Planner

• Feb 2010 - Mar 2013

_ Managed local and global brands on product launch, consumer research and strategy/tactics design. _ Performed marketing analysis and communication perception studies for brands from Brazil and English-speaking countries. _ Trained on TGI Kantar tools for customer segmentation and behavior and supervised the work of research institutes and consumer studies. _ Participated in winning pitches with communication analysis, consumer and tactic insights for Sofisa, Monsanto and Café Bom Dia. _ Main Clients: Adria, Mapfre, Ovomaltine, Serasa Experian, Sofisa, Monsanto and Café Bom Dia. Show less

Planning Analist

• Mar 2008 - Feb 2010

_ Created digital strategy/tactic plans for product launches, website redesigns, sales promotions and direct marketing, performed extensive analysis of consumer journeys and online behavior. _ Made studies about social media and games for internal knowledge reports of the agency and digital creative references. _ Leaded promotional and product launch projects with the creative team. _ Participated in winning pitches providing tactical insights, consumer studies and digital references for Ajinomoto, Microsoft and Syngenta. _Accounts: Nokia, Diageo, Syngenta, Natura Cosmetics, Dell, Ford, American Express, Ajinomoto, Microsoft and Perdigão. Show less

Planning Assistant

• 2007 - 2008

_ Assisted in branding management and development of brand-key. _ Participated in worldwide campaigns creation with strategy, tactics, message, and idea development. _ Constant monitoring of competitive brands activities through advertising and promotions. _ Researched and compiled large amount of marketing and communication cases for strategic and creative insights. _ Clients: Unilever Brands (Axe, OMO, Rexona, Close-Up, Becel, Doriana & Latin American Margarines), Sharp and Etna. Show less

Trainee

• Feb 2006 - Jan 2007

_Assisted in the relationship and work integration for Mastercard. _Helped in research projects, monitoring and assembling materials. _Leaded the management of Salvation Army account. _Assisted in the relationship and work integration for Mastercard. _Helped in research projects, monitoring and assembling materials. _Leaded the management of Salvation Army account.