Denis Navoychik

Chief Marketing Officer at MyBook
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Russian Federation, RU
Languages
  • English Professional working proficiency
  • German Elementary proficiency
Skills

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Bio

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Credentials

  • IELTS (International English Language Testing System)
    British Council
    Dec, 2016
    - Nov, 2024

Experience

  • MyBook
    • Chief Marketing Officer
      • May 2018 - Present

  • Yandex
    • Mobile Marketing Lead
      • Jun 2016 - May 2018

    • Mobile Marketing Specialist
      • Feb 2015 - May 2016

  • MyBook
    • Head Of Marketing Department
      • Mar 2013 - Feb 2015

      MyBook is an eBook subscription-based E-commerce. Mobile apps (iOS / Android) is the business core platform.I built up the overall strategy of the product audience acquisition. Developed the product communication strategy. Took part in the business model analysis and pricing determination. Was fully in charge of all marketing channels (web/mobile): - SEO / ASO - Mobile and web acquisition channels - Direct-Marketing - Channels and product… MyBook is an eBook subscription-based E-commerce. Mobile apps (iOS / Android) is the business core platform.I built up the overall strategy of the product audience acquisition. Developed the product communication strategy. Took part in the business model analysis and pricing determination. Was fully in charge of all marketing channels (web/mobile): - SEO / ASO - Mobile and web acquisition channels - Direct-Marketing - Channels and product analysis .Achievements • Revenue raising up to 300% (2013 - 2014) • Acquired more than 1 million new users • Top-3 in the App Store «Book» Category both in «grossing» and «downloads» charts . Show more Show less

  • LITRES.ru - the ebook store #1
    • Internet Marketing Manager
      • Oct 2010 - Mar 2013

      LitRes is the leader in Russia’s e-book market with more than 23 million users• Developed the service’s direct marketing strategy. Achieved a cash flow growth from the channel due to overall logic analysis (A/B, Customer Journey Mapping, CRM).• Was in charge of Sales Promotion Events (discounts actions, prize drawing etc.) Have achieved all revenue KPI’s • Was in charge of cash flow from external loyalty programs and partners (Malina, Sberbank Spasibo, mnogo.ru and… LitRes is the leader in Russia’s e-book market with more than 23 million users• Developed the service’s direct marketing strategy. Achieved a cash flow growth from the channel due to overall logic analysis (A/B, Customer Journey Mapping, CRM).• Was in charge of Sales Promotion Events (discounts actions, prize drawing etc.) Have achieved all revenue KPI’s • Was in charge of cash flow from external loyalty programs and partners (Malina, Sberbank Spasibo, mnogo.ru and others). Have achieved all revenue KPI’s. Show more Show less

Education

  • Lomonosov Moscow State University (MSU)
    -
  • BBDO wordshop 6
    -

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