Denis Lesin
User Acquisition Lead at Azur Games- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Data-Driven Product Management Simulator
GoPractice, IncNov, 2022- Sep, 2024 -
AppsFlyer Certification Exam
AppsFlyerJul, 2022- Sep, 2024
Experience
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Azur Games
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Entertainment Providers
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1 - 100 Employee
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User Acquisition Lead
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Dec 2022 - Present
Main responsibilities:• Strategic Mobile Game Marketing: Led the design and execution of promotional strategies for casual, hyper-casual, and hybrid mobile games. Leveraged a variety of advertising platforms including offerwalls, social media, and OEM platforms.• Cross-functional Team Collaboration: Fostered strong relationships with various internal teams including ASO, Community, Analytical, Creative Production, and Product teams. Enabled the conduct of joint tests and maximized campaign performance through effective team coordination and collaboration.• Mobile ad Agencies interaction: Played a role in liaising with mobile ad agencies, proactively identifying and engaging potential partners, and supervising test campaigns, contributing to the discovery and exploration of new growth opportunities.• Team Management and Development: Orchestrated team operations and provided ongoing mentorship to team members. Fostered a supportive environment that encouraged individual growth and development, enhancing the overall performance and capabilities of the team. Show less
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User Acquisition Manager
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Apr 2021 - Nov 2022
Main Responsibilities • Ad Campaigns Management: Administered and optimized advertisement campaigns in line with budgetary constraints and key performance indicators, ensuring maximum return on investment. Demonstrated proficiency in utilizing a wide array of advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads, Applovin, Mintegral, Adjoe, AdAction, etc.• Growth Exploration: Leveraged user data to identify potential areas for growth and enhancement. Searched for in-game events that could be potentially used in advertising campaigns• Support for Ad Creatives Production: Provided significant contributions to ad creative production by developing engaging concepts and forming design assignments. Further improved creative work outcomes by offering analytical support based on ad performance.• Competitive Market Research: Performed comprehensive market research of the mobile gaming industry, focusing on competitor analysis regarding new launches, user acquisition tactics, and creative strategies. Utilized insights to inform and improve our own user acquisition strategies. Show less
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GfK
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France
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Real Estate
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Market Researcher
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Jul 2019 - Dec 2020
Main responsibilities: • Analysis of the FMCG market, identification of major trends and patterns within the market • Ad hoc analytics at the request of the client • Writing conclusions and recommendations for the client based on conducted research • Preparation of presentation materials for the client based on market analytics • Checking databases and generating quarterly reporting • Preparation and translation into English of technical assignments and commercial offers • Writing articles for specialized journals Show less
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Leyard
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Assistant
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Dec 2018 - May 2019
Main responsibilities: • Market analysis of widescreen LCD displays (market research, product comparison) • Preparation of presentations on the company's products • Technical translations from English into Russian • SMM management Main responsibilities: • Market analysis of widescreen LCD displays (market research, product comparison) • Preparation of presentations on the company's products • Technical translations from English into Russian • SMM management
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O'STIN
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Russian Federation
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Retail
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200 - 300 Employee
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HRD Assistant
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May 2018 - Nov 2018
Main responsibilities: • Search for resumes on various resources • Communication with candidates • Formation of a base of resumes and their subsequent treatment • Business correspondence • Administrative tasks (issuance of passes, ordering office, etc.) Main responsibilities: • Search for resumes on various resources • Communication with candidates • Formation of a base of resumes and their subsequent treatment • Business correspondence • Administrative tasks (issuance of passes, ordering office, etc.)
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Legal Assistant
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May 2017 - Jul 2017
main responsibilities: • drafting and filing complaints, inquiries and other documentation to courts, acceptance of documentation • representation in court main responsibilities: • drafting and filing complaints, inquiries and other documentation to courts, acceptance of documentation • representation in court
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DDB Russia
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Intern in the department of strategic planning
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Aug 2015 - Sep 2015
Main responsibilities: • preparation of a report and presentation on modern technology trends Main responsibilities: • preparation of a report and presentation on modern technology trends
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Education
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2013 - 2017
Russian Foreign Trade Academy
Bachelor's degree, International Law
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