Experience

Craft Sportswear

• Sweden
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Country Marketing Manager

  • Dec 2017 - Present

  Develop an annual promotional calendar with the sales team and appropriate agencies;Support the sales team as required to secure effective in store implementation;Develop the local social media / digital communication strategy consistently with the brands mission;Identify measurable objectives and implement appropriate communication plans to support the brand and launch (PR + advertising) according with the country needs and in line with agreed budgets;Build the local marketing budgets in order to deliver the Marketing plans and achieve the P&L objectives.



Ficha. Apple Premium Reseller

• Head of Marketing

  • Aug 2014 - Aug 2016

  The company brand-book creation, all marketing activities, SWOT-analyses, market share assesment. New store opening, new products launch. Development of loyalty program. Web 2.0, SMM, media and context adv. Quarterly planning, marketing funds allocation, and reporting according to Apple standards. Merchandising standards and compliance with the requirements for Apple Premium Reseller. Mystery Shopper service standard compliance control and quarterly Apple Quality Audit — preparation, audit itself, reporting. Promo activities with vendors and suppliers, bundling etc.



Ark Scholz and friends

• Business Development Director

  • May 2010 - May 2014

  • 360° campaign (BTL, Internet, POS&Trade, PR, Events) - entire project cycles and stakeholders coordination (suppliers, partners, hotels, logistics)• Event and MICE projects organization in Russia and outside with involvement of third-party contractors (Europe, America, Asia) • Creation of new concepts, presentation and participation in tenders• Customer engagement• Multilevel projects management, coordination of the working group, and customer support • 360° campaign (BTL, Internet, POS&Trade, PR, Events) - entire project cycles and stakeholders coordination (suppliers, partners, hotels, logistics)• Event and MICE projects organization in Russia and outside with involvement of third-party contractors (Europe, America, Asia) • Creation of new concepts, presentation and participation in tenders• Customer engagement• Multilevel projects management, coordination of the working group, and customer support



NAYADA

• Furniture
• 1 - 100 Employee

• Marketing Director

  • Apr 2008 - Mar 2010

  • Developing the concept of brand promotion• Planning of annual and quarterly marketing funds allocation• Monitoring of the brand positioning and market research, analysis and forecasting• Internet Activities (SEO, SMM, banners, landing pages) • Media advertising campaigns (group of interior and office magazines, special media)• Promotion of the company products and the brand among architects and designers• Organization of the brand's involvement in world’s famous competitions and expositions (ISALONI, RED DOT)• Company PR activities in other countries• Organization of publications in the major media. TV and Movies Product Placement• Monitoring of the brand positioning and market research, analysis and forecasting• Department management (6 people under control).



Kira Plastinina

• United States
• Retail

• Advertising Director

  • Dec 2006 - Jul 2008

  New store openingBTL, Promo activities Cross-marketing actions organization. PR-activityCreation and implementation of annual marketing programs at the sales pointsNew brand activities - TAXI. Idea, visuals, promo actions, merchandizing etcPromotion of the brand with Russian celebrities (photo-sets, autograph signings etc New store openingBTL, Promo activities Cross-marketing actions organization. PR-activityCreation and implementation of annual marketing programs at the sales pointsNew brand activities - TAXI. Idea, visuals, promo actions, merchandizing etcPromotion of the brand with Russian celebrities (photo-sets, autograph signings etc