Experience

TWIGA Communication Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2022 - Present

  • Full management of several clients in the digital sphere, primarily in the real estate sector. • Setting, monitoring, and verifying tasks within the team and affiliated agencies of the holding. • Working on improving call monitoring department, training junior specialists. • Full management of several clients in the digital sphere, primarily in the real estate sector. • Setting, monitoring, and verifying tasks within the team and affiliated agencies of the holding. • Working on improving call monitoring department, training junior specialists.



Nectarin

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2021 - Sep 2022

  • Complete client accounting in digital, daily communication, leveling the negative and risk management • Briefing of project team and task management control between agency departments, analysis of campaign results, docflow control • Leading DMP and CDP platforms integration. Supervising technical support of website and mobile app. Achievements: • Enlarged visits from organic traffic by 16% • Developed and implemented optimizations on website that increased CR by 13% • Complete client accounting in digital, daily communication, leveling the negative and risk management • Briefing of project team and task management control between agency departments, analysis of campaign results, docflow control • Leading DMP and CDP platforms integration. Supervising technical support of website and mobile app. Achievements: • Enlarged visits from organic traffic by 16% • Developed and implemented optimizations on website that increased CR by 13%



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Junior Media Planner

  • Oct 2019 - Dec 2020

  • Supported 8 brands of Unilever Rus (Calve, Baltimor, Cif, Glorix, Lipton, Saito, Magnat, Zolotoy Standart) • Regular advertising campaigns analysis of client’s competitors • Executed operational processes of projects, including time management and collaboration with other departments Achievements: • Implemented 20+ advertising campaigns from briefing to post buy report with 150 mln. RUB of total budget • Developed New Year game project to collect personal data (PII) with 1,5 mln. RUB budget Show less



Nestlé Nespresso SA

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Ecommerce department assistant

  • Apr 2019 - Oct 2019

  • Nespresso website analysis using Google Analytics, Yandex.Metrics, processed clients complaints • Attached UTM codes for links, sent push-notifications (Appmetrica), sms and email to 100K+ company audience • Analyzed conversion rate of advertising campaigns Achievements: • Revealed and prevented site errors • Implemented more than 70 information mailings • Nespresso website analysis using Google Analytics, Yandex.Metrics, processed clients complaints • Attached UTM codes for links, sent push-notifications (Appmetrica), sms and email to 100K+ company audience • Analyzed conversion rate of advertising campaigns Achievements: • Revealed and prevented site errors • Implemented more than 70 information mailings



VTB

• Russian Federation
• Banking
• 700 & Above Employee

• Trainee

  • Jul 2018 - Aug 2018

  • Presented VTB NPF services to potential clients (individuals) • Conducted cold calls to current bank customers to consult regarding advantages of non-state pension fund • Database update Achievements: • Signed 5 salary debit card agreements • Switched 7 new clients to VTB NPF service • Presented VTB NPF services to potential clients (individuals) • Conducted cold calls to current bank customers to consult regarding advantages of non-state pension fund • Database update Achievements: • Signed 5 salary debit card agreements • Switched 7 new clients to VTB NPF service



PONY EXPRESS

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Trainee

  • Nov 2017 - Dec 2017

  • In order to define effectiveness of using Rospechat point of sales as pick up points for parcels up to 5 kg explored survey results of target audience • Made SWOT analysis based on survey results to provide client materials and main highlights to accept project internally Achievements: • Processed 1000+ questionnaires • In order to define effectiveness of using Rospechat point of sales as pick up points for parcels up to 5 kg explored survey results of target audience • Made SWOT analysis based on survey results to provide client materials and main highlights to accept project internally Achievements: • Processed 1000+ questionnaires