Experience

Distillery

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Sales Director for Mexico and Latin America

  • Feb 2022 - Present

  Development of new accounts and commercial expansion in Mexico and Latin America for Distillery-Tech. Development of new accounts and commercial expansion in Mexico and Latin America for Distillery-Tech.



aoorora

• Mexico
• Financial Services
• 1 - 100 Employee

• Sales Director

  • Jan 2020 - Present

  Sales and Business Director at creditar.io the most versatile and innovative banking engine in Mexico and Latin America. Sales and Business Director at creditar.io the most versatile and innovative banking engine in Mexico and Latin America.



Rainmakers B2B Partners

• Founding Member

  • Apr 2016 - Present

  We are a strategic commercial consulting firm that helps companies accelerate their growth in a way that efficient and effective. We work with our clients to optimize their sales processes, commercial teams and provide effective tools to maximize their growth. We are a strategic commercial consulting firm that helps companies accelerate their growth in a way that efficient and effective. We work with our clients to optimize their sales processes, commercial teams and provide effective tools to maximize their growth.



michelada.io

• Mexico
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Director

  • Sep 2018 - Feb 2022

  Business Consulting Expert.My main role is to convert ideas and concepts into digital products that generate revenue and added value for our clients. We lead a software development team, with the objective of improving business indicators of e-commerce platforms and retail, services and wholesale business applications of our clients. Business Consulting Expert.My main role is to convert ideas and concepts into digital products that generate revenue and added value for our clients. We lead a software development team, with the objective of improving business indicators of e-commerce platforms and retail, services and wholesale business applications of our clients.



MagmaLabs

• Mexico
• Software Development
• 1 - 100 Employee

• VP of Global Business Development at Magmalabs

  • May 2017 - Jun 2018

  Responsible for developing and directing the commercial strategies of Magmalabs Consulting in all business units: Ecommerce, Mobile, Design and QA. Ensuring sales growth, profits and market share in the United States, Europe and Latin America. Develop partnerships with companies related to the IT industry. Responsible for developing and directing the commercial strategies of Magmalabs Consulting in all business units: Ecommerce, Mobile, Design and QA. Ensuring sales growth, profits and market share in the United States, Europe and Latin America. Develop partnerships with companies related to the IT industry.



Renault Group

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• General Manager

  • Jun 2013 - Jan 2017

  Responsible of the Renault Car Dealers and Franchises at Colima and Jalisco. Performed excellent results in: Sales, Profit and Market Share. I had the opportunity to start the Franchises from planning, building and growing business in 2 digits every year since 2013. In 2015 and 2016 we were in the Top 5 in the national network of Renault franchises with the highest growth of Market Share. We successfully launched another two car dealers at Manzanillo and Cd. Guzmán, Jalisco, increasing the market share from 0.1% in 2013 to 16% in 2016.



Beauty Club Mexico

• Sales Director

  • Jul 2009 - Jun 2013

  Management of the Commercial Area of Beauty Club México. Attending to key clients of the company (National Accounts), as well as in the management of the franchise marketing team, and of the business units focused on the sale and distribution of products and supplies for Beauty Salons, Spas and Hotel chains. Accomplished 25% of net profit from 2010 to 2012. Management of the Commercial Area of Beauty Club México. Attending to key clients of the company (National Accounts), as well as in the management of the franchise marketing team, and of the business units focused on the sale and distribution of products and supplies for Beauty Salons, Spas and Hotel chains. Accomplished 25% of net profit from 2010 to 2012.



Grupo Industrial Mavisa

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Brand Manager

  • Feb 2008 - Jun 2009

  Head of the Marketing Department of MAVISA Industrial Machinery. Developed successful marketing plans, advertising campaigns, growth in awareness and brand positioning in the market of the construction of large-scale projects in Latin America and the Caribbean. Generation of demand in niche markets. Managed Public Relations with hotel chains such as the RIU and Barceló. Head of the Marketing Department of MAVISA Industrial Machinery. Developed successful marketing plans, advertising campaigns, growth in awareness and brand positioning in the market of the construction of large-scale projects in Latin America and the Caribbean. Generation of demand in niche markets. Managed Public Relations with hotel chains such as the RIU and Barceló.



FEMSA

• Mexico
• Manufacturing
• 700 & Above Employee

• Regional Sales Director. (ORV Occidente and OFV Tabasco).

  • Dec 2003 - Feb 2008

  2003-2008:Regional Sales Manager at Cervecería Cuauhtémoc Moctezuma, in the Southeast of México, covering different agencies and distribution centers in: Tabasco, North of Chiapas and Campeche). Responsible for growth in Market Share and Brand Positioning. Later with the same position in the Western Zone of México (Colima, South of Jalisco, Michoacán and Nayarit). In charge of 450 employees, in different wineries and distribution centers.1998-2003:Distributors and Franchises Manager. Responsible for the profitability and sales indicators of the main Distributors and Franchises of the Central Region México (Guanajuato, San Luis Potosí, Estado de México, Puebla and Jalisco).

• Franchises Manager

  • Mar 1998 - Dec 2003

  - Sales and marketing management of the franchises: Colima, Jalisco Sur, Jalisco Coast and Altos de Jalisco.- Design and planning of the strategic plan for the franchises of Colima and Jalisco.- Business Development plan for the franchisees and wholesalers.- Management and execution of the promotional plan and pricing strategy aimed at wholesale and retail channels.- Development of the financial plan by brand and SKU.- Consolidation of the State of Colima Franchise for 5 years.- Accumulated growth of 15% in hybrid sales in the State of Colima for 4 years.- Successful implementation of SAP sales processes, marketing, quality certification, accounting and operation of Cervecería Cuauhtémoc Moctezuma in the Franchise.