Experience

Logique Digital Indonesia

• Indonesia
• Information Technology & Services
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Nov 2021 - Present

  Perform keyword research Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content Plan and oversee the entire website architecture, restructuring page hierarchy where necessary Optimise web pages such as the homepage, landing pages, blog posts, product pages in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings Write SEO optimised content Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, UberSuggest, Semrush Conduct regular technical SEO audits and work with the web development team to fix technical website issues (slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags, content quality and link building Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building Integrate on-page and off-page SEO (link building) with content marketing, social media marketing Implement local and international SEO techniques across local and international websites Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search ranking Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as well time and organic return visits and provide recommendations for improvement Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors Keep up to date with the latest SEO trends, search algorithm update Show less



Kopi Prapatan Baru

• Jakarta Selatan, Jakarta Raya, Indonesia

• Founder

  • Aug 2020 - Present

  Founder and Still Leading of @kopiprapatan Create a new Food & Beverage Concept, introducing urban industrial style food with low pricing to the Indonesian market Able to expand through franchising Heading the strategic expansion for the concept in the coming year Find Us on GoFood, GrabFood, ShopeeFood @Warkop Prapatan Baru Founder and Still Leading of @kopiprapatan Create a new Food & Beverage Concept, introducing urban industrial style food with low pricing to the Indonesian market Able to expand through franchising Heading the strategic expansion for the concept in the coming year Find Us on GoFood, GrabFood, ShopeeFood @Warkop Prapatan Baru



PT Massma Sikumbang

• Jakarta

• Co-Founder

  • Apr 2009 - Jun 2022

  Estimates cost, develops financial plans to determine break-even points and ensure long-term solvency, and sets budgets as the company grows. Established the detailed project goals, draw up extensive project plans, schedules and deadlines for each individual stage of the project. Estimates cost, develops financial plans to determine break-even points and ensure long-term solvency, and sets budgets as the company grows. Established the detailed project goals, draw up extensive project plans, schedules and deadlines for each individual stage of the project.



PT. Revo Print Indonesia

• Kota Tangerang Selatan, Banten, Indonesia

• Marketing and Branding Manager

  • Mar 2021 - Jul 2021

  -Build company digital marketing roadmap -Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency -Measure ROI and KPIs and prepare budget -Develop specific campaigns to create and maintain high levels of customer interaction -Oversee our social media accounts -Manage and improve online content, considering SEO and Google Analytics -Forecast sales performance trends and act proactively to increase our market segment -Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies -Motivate digital marketing team to achieve goals -Monitor competition and provide ideas to stand out -Stay up-to-date with digital technology developments Show less



Larisin

• Jakarta

• Head Of Operations

  • Feb 2020 - Jul 2020

  Formulate business strategy with others in the executive team Design policies that align with overall strategy Implement efficient processes and standards Coordinate customer service operations and find ways to ensure customer retention Ensure compliance with local and international laws (e.g. data protection) Oversee the implementation of technology solutions throughout the organization Manage contracts and relations with customers, vendors, partners and other stakeholders Evaluate risk and lead quality assurance efforts Oversee expenses and budgeting to help the organization optimize costs and benefits Mentor and motivate teams to achieve productivity and engagement Report on operational performance and suggest improvements Show less



PT. Mobilwow

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Social Media and Community Manager

  • Nov 2012 - Jan 2020

  Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing channel Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. Show less



Kanomedia

• Jakarta

• Social Media Manager

  • Nov 2011 - Oct 2012

  Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user generated content in line with the moderation policy for each community. Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. Show less



PT. IndoVisual Presentatama (Holding Company)

• Indonesia
• Retail
• 1 - 100 Employee

• Account Manager

  • Sep 2006 - Apr 2009

  Operate as the lead point of contact for any and all matters specific to our customers. Build and maintain strong, long lasting customer relationships. Develop a trusted advisor relationship with key accounts, customer stakeholders. Ensure the timely and successful delivery of our solutions according to customer needs and objectives. Communicate clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders. Forecast and track key account metrics. Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment. Assist with high severity requests or issue escalations as needed Show less



Margos Coffe Shop

• Jakarta

• Assistant Store Manager

  • Oct 2004 - Feb 2006

  Assists Store Manager in responsibility for the store. Consistently creates a welcoming environment for the customer by greeting and assisting; as well as quickly responding to customer inquiries and needs. Demonstrates desired behaviors for staff including driving sales, handling difficult and/ or complicated sales, cash management, inventory, and follow-up with customers. Assists Store Manager with providing a strong leadership presence and control in store, while ensuring that all customers receive good service and quality menu. Forecasts/ re-forecast business, focusing on productivity to meet sales goals. Identifies opportunities to drive traffic into the store through community events (weddings, parties, etc.) Regularly communicates with Store Manager to discuss strengths, opportunities, and trends in business. Assists Store Manager in partnering with corporate office personnel to increase sales, drive/ promote menu categories, and expand markets. Helps Store Manager in identifying training needs and providing ongoing training opportunities to the team as needed. Leverages individual staff strengths, and creates developmental plans to prepare all level positions for future growth within the organization. Assists in hiring to the needs of the business, actively recruiting to ensure open positions are filled quickly. Assists Store Manager in delivering consistent, in the moment, feedback and coaching. Ensures company standards are met for store and associate appearance at all times. Prioritizes, plans, and adjusts schedules as necessary to maximize sales. Plans, coordinates, and executes all direction, campaigns, and sales promotions in a timely manner. Ensures all pricing, signage, and displays are correct at all times. Responsible for controlling inventory stock levels and reordering as necessary within budget. Enforces all company policies and procedures, including health, safety, and security. Performs all duties as directed by supervisor Show less