Experience

RoC Skincare

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Dec 2019 - Present

  Greater New York City Area Senior Leader of Private Equity acquisition responsible for U.S. Drug, Food & Alternate Channels as well as Canada. These strategic classes of trade consist of Walgreens, CVS, BJs, Dollar General, National/Regional Food, Shoppers Drugmart, Walmart & Amazon Canada. Lead a team of 20+ direct brokers & distributors, achieving 2x revenue growth in 4 years, positioning the brand for acquisition.



Pfizer Consumer Healthcare

• Customer Team Lead & eCommerce Strategy

  • Nov 2016 - Nov 2019

  Madison, New Jersey Responsible for leading a direct broker team across key regional food customers and execution of several JBPs. Achieved double digit growth in 2 consecutive years, exceeding net sales budget. Partnered with internal Center of Excellence functions developing new and innovative eCommerce and digital strategies driving brand conversion, loyalty and accelerated revenue growth.



L'Oreal, Active Cosmetics

• Sales Director, Mass & Specialty Channels

  • Jan 2015 - Oct 2016

  Greater New York City Area Sales leader over L'Oreal's dermatological skincare line across Mass & Specialty outlets, including Target, Ulta, Blue Mercury and Meijer. Built and led a high-performing sales team, consisting of 4 direct reports. Executed L’Oreal’s strategic vision of expanding distribution to secondary locations within existing retailers as well as developing white space opportunities at new retailers. Achieved 50% revenue growth of La Roche Posay (LRP) and Vichy over a 2-year period.

• CVS, Business Development Manager, Dietary Supplements

  • Nov 2011 - Dec 2014

  Cumberland, RI BDM on Dietary Supplements & Personal Care categories, representing Centrum, Caltrate, EmergenC and Prep H brands. Over-delivered vs budget in 2012 & 2013, earning Circle of Excellence awards in both years. Successfully transitioned EmergenC with CVS, following Pfizer's acquisition, growing distribution 50%.

• Sr. Trade Promotion Manager, Dietary Supplements

  • Jul 2010 - Nov 2011

  Madison, NJ Developed Nutritional's promotional go-to-market strategy across all classes of trade. Implemented best-in-class New Item Launch plan (11 items) for ProNutrients. Led cross-functional team to develop a full-scale pricing architecture on Centrum resulting in enhanced consumer value and retailer margin growth.



Dunkin' Donuts

• United States
• Restaurants
• 1 - 100 Employee

• Franchisee

  • Nov 2007 - Jul 2010

  Owner/operator for an exclusive 4-store development agreement (SDA). Led all aspects of site acquisition, store buildout, inventory management and human resources. Grew average revenue per store to $16k/week (Manhattan average) in year 1 and $19k/week (+20%) in year 2. In year 3, marketed and sold the territory and then managed exit protocols, including transition of SOPs as well as distribution of proceeds out to shareholders.



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Sales Strategy, McNeil Nutritionals

  • Mar 2007 - Oct 2007

  Delivered key selling strategies, aligned to brand objectives, to field sales in support of base business and new item innovation.

• Category Marketing Manager, Walmart Skin Care

  • Mar 2005 - Feb 2007

  Skin Care Category Manager & Captain, delivering significant category growth, across Walmart's Facial, HBL, Sun and Bath categories.

• Business Support Manager, Regional Food, Direct Broker, Military

  • Mar 2003 - Feb 2005

  Delivered key 4-P strategies across J&J's Regional Food accounts on Baby & First Aid franchises, resulting in successful budget attainment. Developed scorecards and dashboards across 5 BUs to set benchmarks and track progress.

• Account Manager, McNeil OTC

  • Feb 2000 - Feb 2003

  Developed and executed custom sales plans to 30+ grocery & drug wholesaler accounts, significantly exceeding budget goals, across Tylenol, Motrin and Pepcid brands.