Sarah Gonnella
VP of Marketing & Sales | Principal Deltek Vision Consultant at Full Sail Partners- Claim this Profile
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Bio
Katie Hertel
Sarah represents the new wave of CRM gurus in demonstrating how capturing client relationship activities have an impact on a firm's bottom line. Whether it's through submitting a proposal, becoming more active in social media, or simply just reconnecting with a client, Sarah has always been able to track these events and show measurable results! Her technique for customizing a solution to meet her client's needs is also something to be mentioned. Sarah is always ahead of the curve on the latest and greatest best management practices and is able to recommend innovative ideas to her clients to help them run more efficiently and profitably.
Maureen Upchurch
Sarah provided an information-packed presentation to SMPS members on "The Impact of Social Media." I believe that I am one of many in attendence who gained valuable insight on the medium and how it can benefit Batson-Cook as well as the A/E/C industry as a whole.
Katie Hertel
Sarah represents the new wave of CRM gurus in demonstrating how capturing client relationship activities have an impact on a firm's bottom line. Whether it's through submitting a proposal, becoming more active in social media, or simply just reconnecting with a client, Sarah has always been able to track these events and show measurable results! Her technique for customizing a solution to meet her client's needs is also something to be mentioned. Sarah is always ahead of the curve on the latest and greatest best management practices and is able to recommend innovative ideas to her clients to help them run more efficiently and profitably.
Maureen Upchurch
Sarah provided an information-packed presentation to SMPS members on "The Impact of Social Media." I believe that I am one of many in attendence who gained valuable insight on the medium and how it can benefit Batson-Cook as well as the A/E/C industry as a whole.
Katie Hertel
Sarah represents the new wave of CRM gurus in demonstrating how capturing client relationship activities have an impact on a firm's bottom line. Whether it's through submitting a proposal, becoming more active in social media, or simply just reconnecting with a client, Sarah has always been able to track these events and show measurable results! Her technique for customizing a solution to meet her client's needs is also something to be mentioned. Sarah is always ahead of the curve on the latest and greatest best management practices and is able to recommend innovative ideas to her clients to help them run more efficiently and profitably.
Maureen Upchurch
Sarah provided an information-packed presentation to SMPS members on "The Impact of Social Media." I believe that I am one of many in attendence who gained valuable insight on the medium and how it can benefit Batson-Cook as well as the A/E/C industry as a whole.
Katie Hertel
Sarah represents the new wave of CRM gurus in demonstrating how capturing client relationship activities have an impact on a firm's bottom line. Whether it's through submitting a proposal, becoming more active in social media, or simply just reconnecting with a client, Sarah has always been able to track these events and show measurable results! Her technique for customizing a solution to meet her client's needs is also something to be mentioned. Sarah is always ahead of the curve on the latest and greatest best management practices and is able to recommend innovative ideas to her clients to help them run more efficiently and profitably.
Maureen Upchurch
Sarah provided an information-packed presentation to SMPS members on "The Impact of Social Media." I believe that I am one of many in attendence who gained valuable insight on the medium and how it can benefit Batson-Cook as well as the A/E/C industry as a whole.
Experience
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Full Sail Partners
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP of Marketing & Sales | Principal Deltek Vision Consultant
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May 2012 - Present
As one of the Partners at the firm, my role includes overseeing marketing and sales strategy. Our firm has formed strategic alliances with Deltek, SAP Concur, Client Savvy, and Entrinsik to provide project-based focused solutions to the professional services industry. Full Sail Partners offerings include business consulting, consultative sales, and application hosting for Enterprise Resource Planning (ERP), Talent Management, Travel Management, Client Feedback, Business Intelligence, and Document Management solutions. Products include: Deltek Vision, Deltek Vantagepoint, Deltek Talent Management Suite, Deltek Project Information Management (PIM), Concur Expense and Invoice, Client Feedback Tool, Informer, and Blackbox Connector. VP of Marketing & SalesOversee sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. + Deltek's Marketing Excellence Award+ Deltek Project Excellence Award + Top 100 VARNote: This firm was formerly Acumen Advisors & ISG.
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Treasurer Board Of Directors
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Jan 2018 - Present
President from January 2018 to December 2019 President from January 2018 to December 2019
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SMPS Atlanta
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United States
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Non-profit Organizations
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1 - 100 Employee
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Past President | Executive Advisory Council (EAC)
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Jan 2001 - Present
Past Communciation Director | Past President Currently serve on the EAC to provide advice as needed to current board. Past Communciation Director | Past President Currently serve on the EAC to provide advice as needed to current board.
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Senior CRM Deltek Vision Consultant / Director of Business Development for Consulting Services
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May 2010 - Apr 2012
CRM Deltek Vision Consultant+ Develop innovative solutions to achieve business objectives+ Identify system configuration to generate dashboard and reports used for analysis of sales funnel and forecasting, marketing campaigns, and client segmentation+ Conduct CRM needs analysis to identify areas of improvement and automation+ Creative stategies, process facilitation, best-practices and documentation for Vision Workflow and stored procedure creation. + Experienced in implementation planning, database configuration including organization set-up, utilities and security, reporting, and administrator/end-user training for Deltek Vision CRM, Custom Proposals, and SF330 modules+ Expertise in data mapping from Deltek CRM, Cosential, FileMaker, ACT!, SAGE, Goldmine, Outlook, Quickbooks, and many more+ Consulting services for Management Consulting, Healthcare, IT Consulting, Financial Consulting, Architectural and Engineering firms
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Innovative Solutions Group, Ltd. (ISG)
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United States
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Software Development
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Director of Marketing/Deltek Vision Consultant for CRM
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Jun 2008 - Apr 2010
A Deltek Vision Consultant for a Deltek Premier Partner, ISG merged with another firm to form Acumen Advisors, which then dissolved. See Full Sail Partners. A Deltek Vision Consultant for a Deltek Premier Partner, ISG merged with another firm to form Acumen Advisors, which then dissolved. See Full Sail Partners.
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Prime Engineering, Inc.
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United States
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Civil Engineering
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100 - 200 Employee
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Marketing Manager
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Jun 2004 - May 2008
+ Brand Development+ Website Design & Development+ Campaign Management+ Market Planning/Budgeting/Execution+ Database Implementation & Management+ Internal Marketing/Sales/Database Training + Brand Development+ Website Design & Development+ Campaign Management+ Market Planning/Budgeting/Execution+ Database Implementation & Management+ Internal Marketing/Sales/Database Training
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Marketing Consultant
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Jan 2002 - May 2004
+ Offered clients marketing solutions by implementing measurable procedures to increase sales and productivity+ Provided business needs analysis (audience, information, authoring/publishing process, and technology analysis) + Developed online marketing strategies that includes database tracking capabilities to capture marketing opportunities+ Standardized marketing department, proposal master boiler plate & photo library + Instructed and educated marketers to effectively manage marketing department+ Provided graphic design, website design, and database training+ Designed logos, CD covers, brochures, PowerPoint presentations, business cards, mailers, and promotional flyers + Provided market research, competitive analysis, and data collection+ Initiate educational speaker opportunities to further industry exposure+ Wrote and edited marketing (e-content, e-newsletters, proposals, and articles)+ Professional voice-over talent for radio commercials
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DPR Hardin Construction
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United States
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Construction
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1 - 100 Employee
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Marketing
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Feb 2000 - Jan 2002
+ Database Management+ Proposal Development+ Graphic Design + Database Management+ Proposal Development+ Graphic Design
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Marketing
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Jan 1999 - Feb 2000
+ Database Implementation+ Sales & Marketing StrategyTracking+ Graphic Design + Database Implementation+ Sales & Marketing StrategyTracking+ Graphic Design
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Education
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1995 - 1997
Truman State University
Bachelor Degree, Justice Systems, Psychology -
1993 - 1995
Mineral Area College
AA Degree, Psychology
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