Experience

Entremont (Coopérative Sodiaal)

• France
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Senior product manager for PDO/PGI cheese

  • Feb 2018 - Jun 2019

  Brand identity / brand equity Worked with a multidisciplinary team as project leader Refined and relaunched existing product to ensure profitability and meet consumer needs : new recipe, pricing Created and analyzed monthly marketing KPI’s report Market and consumer data : IRI/Kantar panel analyze Manager of 2 marketing assistants BtoC on French market Brand identity / brand equity Worked with a multidisciplinary team as project leader Refined and relaunched existing product to ensure profitability and meet consumer needs : new recipe, pricing Created and analyzed monthly marketing KPI’s report Market and consumer data : IRI/Kantar panel analyze Manager of 2 marketing assistants BtoC on French market



Grosfillex Group

• France
• Construction
• 100 - 200 Employee

• Global « outdoor » line marketing manager

  • Nov 2014 - Jul 2016

  RESULTS : new products launched in 2014 : +30% turnover In charge of a 800 products portfolio : outdoor furniture, pots, sheds Built marketing plan and business strategy for each product line Leadership on new product development : briefing teams, financial analyzing, positionning, competitors on market Analyzed and created monthly marketing KPI’s report Closely monitored products performance, launches, execution, sell in/out Defined product life cycle to maintain… Show more RESULTS : new products launched in 2014 : +30% turnover In charge of a 800 products portfolio : outdoor furniture, pots, sheds Built marketing plan and business strategy for each product line Leadership on new product development : briefing teams, financial analyzing, positionning, competitors on market Analyzed and created monthly marketing KPI’s report Closely monitored products performance, launches, execution, sell in/out Defined product life cycle to maintain profitability of the range Worked closely with other departments to develop and launch Presentation of the ranges to retail purchasers Communicated from across multiple BtoC (DIY, garden and food stores)- BtoB (cafés, hotels, restaurants, resorts) on French and international market

• outdoor product manager

  • Sep 2010 - Nov 2014

  see Global outdoor marketing manager description



Laboratoire Les Trois Chênes

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• product manager for cosmetics and dietary supplement

  • Dec 2007 - Apr 2009

  In charge of creating and lauching new ranges of products Definition of product mix Highly involved in the formulation of the product with R&D unit Creation of marketing tools for sales and consumer Coordination role between departments BtoC (pharmacy, dietary shop) on French and Belgian market In charge of creating and lauching new ranges of products Definition of product mix Highly involved in the formulation of the product with R&D unit Creation of marketing tools for sales and consumer Coordination role between departments BtoC (pharmacy, dietary shop) on French and Belgian market



Dietaroma fixed-term contract

• Bourg de Thizy

• Junior product manager for cosmetics and dietary supplement

  • Oct 2006 - Dec 2007

  Partcipated to create the new brand identity Products repositioning : packaging BtoC (pharmacy, dietary shop) on French market Partcipated to create the new brand identity Products repositioning : packaging BtoC (pharmacy, dietary shop) on French market



Groupe Lea Nature

• France
• Personal Care Product Manufacturing
• 500 - 600 Employee

• marketing trainee

  • Jan 2006 - Jun 2006

  In charge of Natessance product line : repositioning and packaging In charge of Natessance product line : repositioning and packaging