Experience

Etisalat Benin

• Benin
• Computer and Network Security
• 1 - 100 Employee

• Business Analysis and Market Research Manager

  • Sep 2014 - Present

  Management and maximization of revenue and profitability of Digital, Data and Segment Monitoring of Key Performance Indicators Business case for new offers Gap analysis and Oriented – solutions Development Monitoring and evaluation of actions Market Research Planning and strategy Budget and Reforcast Marketing intelligence Management and maximization of revenue and profitability of Digital, Data and Segment Monitoring of Key Performance Indicators Business case for new offers Gap analysis and Oriented – solutions Development Monitoring and evaluation of actions Market Research Planning and strategy Budget and Reforcast Marketing intelligence



MOOv

• United States
• Advertising Services
• 1 - 100 Employee

• Brand and Segment Manager

  • Apr 2013 - Aug 2014

  Management of the product and institutional communication (ATL, TTL and BTL) Management of the field Marketing Management and Development of all segments(prepaid and postpaid) Market Acquisition and consumption Churn and Loyalty management Management of CVM Business case for new offers Participation to Marketing and Communication policies development Leading of conception and development of Telecom offers process in quality management project Show less



Etisalat Benin

• Benin
• Computer and Network Security
• 1 - 100 Employee

• Segment Manager

  • Jan 2011 - Mar 2013

  Management and Development of all segments ( prepaid, postpaid) Market Acquisition and consumption Churn and Loyalty management Management of CVM Business case for new offers Implementation of offers Implementation of offers Participation to Marketing and Communication policies development Leading of conception and development of Telecom offers process in Quality Management project. Management and Development of all segments ( prepaid, postpaid) Market Acquisition and consumption Churn and Loyalty management Management of CVM Business case for new offers Implementation of offers Implementation of offers Participation to Marketing and Communication policies development Leading of conception and development of Telecom offers process in Quality Management project.



Etisalat Benin

• Benin
• Computer and Network Security
• 1 - 100 Employee

• Head of Offers, Retention strategy, Market research and Marketing Intelligence

  • Oct 2007 - Sep 2009

  Market research planning and coordination with dissemination of key findings Design, Implementation and launching of offers Management and development of all segments (mass market and corporate) Subscribers loyalty programs development Business environment and competitors monitoring, Marketing Information System Market research planning and coordination with dissemination of key findings Design, Implementation and launching of offers Management and development of all segments (mass market and corporate) Subscribers loyalty programs development Business environment and competitors monitoring, Marketing Information System



Cabinet Synergie

• Bénin

• Junior Consultant in Marketing and Communication

  • Feb 2005 - Nov 2006

  Market research, Strategy, Actions plan, Trainings, Communication plan, Business environment monitoring, Business intelligence system; Evaluations, Seminars and events organization Market research, Strategy, Actions plan, Trainings, Communication plan, Business environment monitoring, Business intelligence system; Evaluations, Seminars and events organization



STPA Tropical

• Benin

• Head of Sales department

  • Apr 2003 - Jan 2005

  Sales coordination, Customers management, Training of traders, Debt recovery, Prospection, Surveys and market development within the country Sales coordination, Customers management, Training of traders, Debt recovery, Prospection, Surveys and market development within the country