Delores Johnson

Senior Franchise Consultant at "The You Network"​
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Contact Information
us****@****om
(386) 825-5501
Location
Rogers, Arkansas, United States, US

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5.0

/5.0
/ Based on 3 ratings
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Amaka O.

I worked with Delores for several years as part of the Sodexo - Del Monte partnership. . Her wealth of food service experience and strategic thinking enabled both of us to explore creative solutions that led to growth for our respective companies. In addition, Delores is very customer focused and always went the extra mile to ensure that our needs were met. This strengthened the business relationship and provided more opportunity for collaboration on projects that yielded significant value. It was a great pleasure to work with Delores.

Monica Hahn

Delores worked on my team at ARAMARK Sports & Entertainment. She supported a very large & spread out region, and her team was not used to working closely with marketing. She's an extremely hard worker who puts a lot of effort into determining what's important to her internal & external clients & customers. I think the thing that stands out most is the intensity & sincerity with which she pursues her professional development. Delores cares deeply about her performance, seeks feedback to understand how she's doing, & puts a tremendous emphasis on continuous improvement.

Betsy Rapport

I had the opportunity to work with Delores on several projects regarding the ARAMARK Sports and Entertainment business (2009-2010). Delores is a hard-working detail oriented person. She is a team player that brings knowledge and experience to the table. Delores not only worked on developing the best solution possible, she was also involved in leading creative strategy (to engage consumers) and implementation of the programs in the field which resulted for increased revenues for the business.

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Senior Franchise Consultant
      • Oct 2022 - Present

      My personal mission is to understand YOU and to provide YOU with the best franchise business opportunity guidance that aligns with your passions and goals. Through highly collaborative communication, education and engagement, you’ll gain an understanding of the franchise opportunities and process, discover some unknowns and things you may not have considered, and most importantly, develop a solid strategic plan to help you identify and secure the right business that meets your lifestyle and financial goals. If you want to explore options while keeping your W2 job or becoming a full-time franchise business owner, let's have a conversation on what the possibilities are! Learn about the different franchise business models: • Executive model: keep the safety and security of your full-time job while starting a franchise • Owner operator model: use your experience and be the CEO in your franchise • Multi-unit model: franchises where you can replicate your success and open multiple locations Explore franchise business opportunities based on your specific considerations, interests and/or needs: • Location options: Retail, Small Office Space or Home Based • Low-cost of entry: franchises with low overhead, which will quickly produce income • Recession-resistant: franchises that are unaffected by the economy or the stock market • Passion-based: a franchise that allows you to “make a difference” • Lifestyle-based: a franchise that gives you the lifestyle to be able to focus on your other passions Let’s get started on the franchise discovery process tailored for YOU! Phone: 479.866.4002 Email: djohnson@theyounetwork.com Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior National Account Manager - Foodservice Non-Commercial
      • Nov 2018 - May 2022

      Responsible for the development, management and oversight of the Non-Commercial Foodservice division. Grew sales from zero to over $26MM within four years. Established contracts with the top three foodservice companies in the US & world plus other large group purchasing organizations (GPO's).High business acumen in understanding the complexities and financial needs of both seller and customer which produced substantial year over year business growth in the excess of 30%.Ability to create and maintain positive customer relationships with purchasing and top management including Category Managers, Culinary, R&D, Operations & Marketing.Constructed and executed account and product plans to achieve volume objectives and key sales priorities (distribution, pricing, RFP/bid submission, operator pull through, marketing, and merchandising).Managed P&L's, direct expenses, business development funds and all aspects of trade spending.Maintained entire portfolio of contracts and pricing agreements to ensure continued sales and profitability targets. Show less

    • Regional Sales Manager - Foodservice
      • May 2018 - Oct 2018

      Dually managed national/regional restaurant chains and non-commercial accounts. Total annual sales $31MM and case volume 1.7MM. Produced year over year sales growth of 60% for top customer. Total case volume growth was 18% year over year. Directed and managed broker planning and execution against volume, distribution, and pricing objectives. Other responsibilities included results tracking and analysis, accounts payable, trade deductions, and contract management.

    • Senior Manager Product Marketing - Foodservice
      • Oct 2016 - Apr 2018

      Developed marketing objectives and strategies for national restaurant, non-commercial and vending accounts. Worked collaboratively with the Foodservice, R&D, and Corporate teams to create product pipelines for customers. Lead creative processes for sales and marketing materials. Directed and facilitated all trade show activities. Outside of product marketing job scope, I secured the first non-commercial foodservice contract for Del Monte Foods which generated over $3.5MM during the first year. Additionally, attained a second non-commercial contract which produced over $1MM annually. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Regional Marketing Director - Higher Education
      • Nov 2010 - May 2016

      Directed revenue and sales management growth initiatives, insights, strategic analysis, market penetration, customer retention, vertical sales, new business development, marketing program implementation and communication. Lead and developed 27-person marketing staff in 7 state region (Southwest & West). Collaborated with cross-functional teams (sales, finance, channel growth, operations, and human resources) and 55 accounts that included individual operations personnel and clients.

    • Regional Marketing Director - Sports & Entertainment
      • Mar 2008 - Nov 2010

      Developed and executed revenue generating marketing plans, analyzed and reported results, and identified opportunities for service improvement and account growth.

    • Marketing Director
      • 2006 - 2007

      Created brand architecture and packaging for consumer food products. Championed retail strategies for supermarket, restaurant, hotel and wholesale club channels. Collaborated with culinary staff on product development and quality assurance. Designed, managed and executed trade show and marketing event programs to drive brand awareness and create customer leads. Created brand architecture and packaging for consumer food products. Championed retail strategies for supermarket, restaurant, hotel and wholesale club channels. Collaborated with culinary staff on product development and quality assurance. Designed, managed and executed trade show and marketing event programs to drive brand awareness and create customer leads.

    • United States
    • Restaurants
    • 100 - 200 Employee
    • Field Marketing Manager
      • 2004 - 2006

      Charged with driving market growth in 60 franchised and company-owned locations in 14 states. Served as a market planner, promotion and advertising specialist, and liaison between franchisees, store operators, business consultants, corporate trainers, and executive management. Charged with driving market growth in 60 franchised and company-owned locations in 14 states. Served as a market planner, promotion and advertising specialist, and liaison between franchisees, store operators, business consultants, corporate trainers, and executive management.

    • United States
    • Restaurants
    • 500 - 600 Employee
    • Regional Marketing Manager
      • 2002 - 2003

      Accountable for strategic and tactical direction and implementation of marketing initiatives in 20 designated marketing areas (DMA's) in Southeastern U.S. Conceived and managed all local media promotions. Interfaced with franchisees, vendors, corporate operations, and senior level management. Accountable for strategic and tactical direction and implementation of marketing initiatives in 20 designated marketing areas (DMA's) in Southeastern U.S. Conceived and managed all local media promotions. Interfaced with franchisees, vendors, corporate operations, and senior level management.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Regional Marketing Manager
      • 2001 - 2002

      Managed 19 franchisee co-ops in the Midwest and Southeast U.S. Directed marketing strategy, forecasting, advertising initiatives, and franchisee relations. Supervised ad agency relationships and PR functions. Managed 19 franchisee co-ops in the Midwest and Southeast U.S. Directed marketing strategy, forecasting, advertising initiatives, and franchisee relations. Supervised ad agency relationships and PR functions.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Field Marketing Manager
      • 1997 - 2001

      Managed diverse marketing and advertising support for two major quick service restaurants (Dunkin Donuts & Baskin Robbins) encompassing an 11-state region. Oversaw forecasting, budgeting, and media planning for 22 markets in the Midwest and Southeast U.S. Managed diverse marketing and advertising support for two major quick service restaurants (Dunkin Donuts & Baskin Robbins) encompassing an 11-state region. Oversaw forecasting, budgeting, and media planning for 22 markets in the Midwest and Southeast U.S.

Education

  • University of Louisiana at Monroe
    Bachelor of Communication Arts

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