Experience

Powerdale NV/SA

• Belgium
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • May 2022 - Present



Bowtex

• Belgium
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Partner

  • Feb 2021 - Present

  Bowtex develops technical underlayers to wear under any casual clothes to ride your motorcycle in your own style. All Bowtex products are homologated AA and AAA for the new CE regulation EN17092. Bowtex develops technical underlayers to wear under any casual clothes to ride your motorcycle in your own style. All Bowtex products are homologated AA and AAA for the new CE regulation EN17092.



Bernard De Longueville Management & Consulting

• Owner

  • Jun 2003 - Present

  BDL M&C has been founded in 2003 to handle short and medium term missions in general management, strategic developments, M&A operations, sales development, financial analysis,... BDL M&C has been founded in 2003 to handle short and medium term missions in general management, strategic developments, M&A operations, sales development, financial analysis,...



Bihr - Powering Your Passion

• Belgium
• Wholesale
• 100 - 200 Employee

• Sales Director Belgium

  • Jan 2020 - Dec 2020

  In Januari 2020, I sold my company IP Store to Bihr, the European leader in the distribution of motorcycle parts, accessories and gears. During one year I worked in the integration of IP Store into Bihr at the level of the sales, the team, the logistic and the IT. In Januari 2020, I sold my company IP Store to Bihr, the European leader in the distribution of motorcycle parts, accessories and gears. During one year I worked in the integration of IP Store into Bihr at the level of the sales, the team, the logistic and the IT.



IP Store sprl

• Owner - Managing Director

  • Dec 2014 - Jan 2020

  IP Store is the main motorcycle, scooter and quad tyres in Belgium, for 40 years.Therefore, IP Store is the main representative of the leader motorcycle and scooter types brands like Michelin, Bridgestone, Pirelli, Metzler, Dunlop, Continental, Mitas, Heidenau, Sava,...IP Store operates through the B2B website www.ipstore.beFrom 2014 December 1st, IP Store is the exclusive importer of the following motorcycle and scooter accessories products:Kappa Moto - Italian leader brand of motorcycle / scooter hard and soft luggages, etc...Sidi Sport - Italian premium manufacturer of motorcycle boots for off-road, touring and track useSBS - Scandinavian Brake Systems - Meader brand in motorcycle and scooter braking padsFrom 2015 July 1st, IP Store becomes the exclusive importer of Tucano Urbano, products range for the scooter, the motorcycle, the scooter riders and the motorcycle riders. Tucano Urbano is known to have developped the Termoscud ®, a legs cover to protect you while riding a scooter in the winter, in the rain,... beside the Termoscud, Tucano Urbano has developed a wide and clever range of clothes to ride with style with your scooter or your motorcycle.From December 2015, IP Store becomes distributor of Elf Moto Lubricants.From February 2016, IP Store becomes exclusive importer of Ixon motorcycle gears.From February 2017, IP Store becomes distributor of BS-Battery, high quality and performance batteries for motocycles and scooters.From January 2018, IP Store becomes the exclusive agent for Dainese and AGV, the two legendary brands of the motorcycle industry. Dainese, founded in 1972, manufactures motorcycle gears, as jackets, pants, boots, protections. AGV is manufacturing helmets since 1947. Agostino and Rossi are two of the best ambassadors of the brands.From November 2018, IP Store becomes the exclusive importer of the legendary brand Scott, famous for his range of off-road goggles ans off-road apparel.In 2020, IP Store was acquired by Bihr



Creaset

• Belgium
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Oct 2013 - Aug 2014

  For over 25 years, Creaset has positioned itself as the One Stop Shop for advertisers seeking visibility, brand awareness and sound commercial outcomes. Outdoor, Outstore, Indoor and Instore – these are Creaset's preferred marketing concepts. www.creaset.com For over 25 years, Creaset has positioned itself as the One Stop Shop for advertisers seeking visibility, brand awareness and sound commercial outcomes. Outdoor, Outstore, Indoor and Instore – these are Creaset's preferred marketing concepts. www.creaset.com



Power To Wheels

• Belgium
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager

  • Dec 2010 - Jan 2013

  Power To Wheels was a company of D'Ieteren SA involved in the european distribution of electric two wheelers. The main brand distributed was Solex. Power To Wheels has highly contributed to the rebirth of the iconic french brand. The fantastic name of Solex, symbol of popular mobility, was redesigned by Pininfarina, and powered by an electric engine. The first e-Solex, an electric moped has been followed by a range of electric bikes. Power To Wheels was a company of D'Ieteren SA involved in the european distribution of electric two wheelers. The main brand distributed was Solex. Power To Wheels has highly contributed to the rebirth of the iconic french brand. The fantastic name of Solex, symbol of popular mobility, was redesigned by Pininfarina, and powered by an electric engine. The first e-Solex, an electric moped has been followed by a range of electric bikes.



D'Ieteren Sport SA

• General Manager

  • Sep 2006 - Jan 2013

  D'Ieteren Sport is the Belux distributor of Yamaha Motor products, MBK, Capelli and Zodiac boats, MC accessories as Dainese, AGV, MDS, Diesel, Sidi, Kappa.Yamaha: motorcycle, scooter, ATV (quad), watercraft (jet-ski), out-board engineMBK: scoter 50cc & 125ccCapelli: RIB (Rigid Inflatable Boat) from 4m to 13mZodiac: Inflatable boat and RIB from 2m to 8mDainese: motorcycle garments, boots, protections, helmetsAGV: motorcycle helmetsSIDI: motorcycle bootsKappa: motorcycle luggages2007, 2008, 2009: Yamaha is back to the 1st position (1st time since 1989).Right-sizing of the company in relation with the evolution of the market.________________________________________________________________2011: Set up of Power To Wheels SA, a D'Ieteren Company, beside and together with D'Ieteren Sport - General ManagerPower To Wheels is the european distributor of Solex electric moped and electric bike (e-bike, pedelec).Set up of the company, business plan, hiring of the staff, international positioning: sales, marketing, staff. International exhibitions.



Waterloo Motors SA

• General Manager

  • Jul 2004 - May 2006

  Waterloo Motors is a major Car Dealer in the Brussels area, distributing BMW, Mini, Rolls-Royce, Ferrari and Maserati.Set up of the Ferrari-Maserati dealership in terms of building, staff, IT, marketing, finance.Elaboration of the business plan aiming at the company sale. Waterloo Motors is a major Car Dealer in the Brussels area, distributing BMW, Mini, Rolls-Royce, Ferrari and Maserati.Set up of the Ferrari-Maserati dealership in terms of building, staff, IT, marketing, finance.Elaboration of the business plan aiming at the company sale.



Cotton Group

• Brazil
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Sales Director

  • Nov 2003 - May 2004



AGV & Lazer helmets

• Group Sales Director

  • Aug 2001 - May 2003

  Management of the worldwide sales of two major motorcycle helmets brands: AGV and LAZER. I organised the merge of the sales teams of both brands after the merge of the two companies.AGV: motocycle helmets, worn by racing legends like Valentino Rossi, Biaggi, Capirossi, Agostini, Roberts, Sheene, Ceccotto, Lauda,... OEM clients: Harley-Davidson, MQP, Acerbis,...Lazer: oldest helmet manufacturer (1919), worn by racing legends like Stefan Everts, Didier de Radigès, Stéphane Mertens, Jacky Martens, Curt Nicoll, Dereck Warwick,... OEM clients: Yamaha, Honda, Ski-Doo, Polaris, KTM, Techno, Decathlon, Salomon,...



Cross SA - Lazer Helmets

• General Manager / Sales & Marketing

  • Jan 1996 - Jul 2001

  International network development: direct distribution, european central warehousing, sales team -> 50Product planning responsibilityElaboration of the business plan aiming at the company sale International network development: direct distribution, european central warehousing, sales team -> 50Product planning responsibilityElaboration of the business plan aiming at the company sale



Cross SA - Lazer helmets

• General Manager / Finance, It & HR

  • 1992 - 1995

  Sales logistic reorganization. Close down of the french warehouseConstruction of a european central warehouseRe-plannification of the yearly work schedule, trade union negociation

• Financial Manager

  • Jan 1986 - Dec 1991

  Set up of the financial dashboard (treasury, budget, credit, exchange rate, subsidies)Social election organization (1st time), set up of the trade union representationERP set up (1st time)Global study of workshop re-engineering, capacity growth, productivity increase, individual control