Delia Fernandez

Brand Associate at Vandis
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Location
New York City Metropolitan Area, US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Brand Associate
      • Aug 2020 - Present

    • Ireland
    • Higher Education
    • 1 - 100 Employee
    • Organizational/Industrial Psychology Research Assistant
      • Feb 2020 - Present

    • LaPenta School of Business, Student Assistant for Dean's Office
      • Sep 2019 - May 2020

      • Assist professors with current research projects. • Proofread and edit copy for pamphlets, flyers, and press releases. • Participate in the preparation of conferences hosted by the business school and supervise events to ensure they run accordingly. • Serve as a liaison between students and the academic/administrative staff of the business school. • Greet and welcome visiting deans, professors, and students to the office by providing them with a positive first impression.

    • Athletics Department Marketing Intern
      • Nov 2017 - Aug 2019

    • United States
    • Non-profit Organizations
    • Student Consultant
      • Aug 2019 - Dec 2019

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Investment/TV Intern | Midas Exchange
      • Jun 2019 - Aug 2019

      • Contacted network associates for weekly tracking and updated re-estimation analysis documents.• Undertook company’s Salesforce account and successfully inputted 1,000 new contacts.• Requested, gathered, researched, and analyzed data as needed using Kantar and Nielsen.• Attended weekly “lunch and learn” sessions featuring managers and directors of various departments and GroupM agencies.• Strengthened knowledge regarding the process and practice of media and asset corporate trade.• Awarded first place in “Battle of Interns” competition. This involved creating a full media plan for a current client, including target audience analysis, media analysis, and media recommendation as part of an intern project team.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Participant and Group Leader in National Student Advertising Competition (NSAC)
      • Jan 2019 - May 2019

      • Represented Iona College and led team of peers through the development of analytical and creative structures within an ad campaign for assigned client.• Collaborated with team members to produce campaign strategies and design presentation deck while taking intoconsideration each member’s respective skill set.• Presented to client/non-client executives and representatives from the American Advertising Federation (AAF).• Broadened insight of the ad campaign building process and how to strategically plan within the confines of a budget.

    • United States
    • Entertainment Providers
    • 300 - 400 Employee
    • Advertisement Sales Intern
      • Jun 2018 - Jul 2018

      • Conducted research on advertising strategies and ad integration for upcoming television specials • Pitched innovative ideas to VP of Marketing regarding unique advertisements to increase viewership on affiliated programs• Collaborated with account executives to develop team’s client directory • Attended bi-weekly seminar class offered by executives called “Advertising 101” in order to better understand advertising calculations. The sessions include learning how the sales team maximize inventory and how to solve discrepancies with Ad Agencies.• Attended weekly Executive Speakers Series in which executives within Ad Sales further discuss their position, offer advice, and answer questions.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing/External Affairs Intern
      • Jun 2017 - Aug 2017

      • Assist in planning projects and special events designed to portray the hospital in a positive light • Contribute in meetings coordinated to discuss research efforts and other duties related to the branding of the health care system• Write, edit, and design various marketing initiatives• Conduct extensive online research for special projects • Provide support with community outreach programs• Attend and assist at press releases • Maintain and update a detailed medical directory

Education

  • Iona College
    Marketing major, Media and Strategic Communication minor
    2016 - 2020
  • Kellenberg Memorial High School
    High School
    2012 - 2016

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