Experience

Liven

• Australia
• Embedded Software Products
• 1 - 100 Employee

• Head of B2B Marketing

  • Mar 2022 - Present

  Liven is a global tech start-up and winner of Richard Branson's Extreme Tech Challenge for Blockchain and Digital Payments. Our plug and play solution helps venues reward and retain their most valuable customers, whilst also attracting new foodies. Liven rewards customers based on what makes them tick, including unlocking exclusive experiences, earning LVN to spend across the network and offering pre-purchased Foodollars. We remove the need to pay huge margins to the tech giants, allowing venues to own their data, cultivate their own community and keep their customers happy.We're hiring - visit liven.love to check out the epic range of roles available.



EVT - Entertainment | Ventures | Travel

• Australia
• Entertainment Providers
• 300 - 400 Employee

• Direct Marketing Manager, Entertainment

  • Mar 2019 - Mar 2022

  Leading a team dedicated to creating exceptional experiences for Cinebuzz Members across Event, Birch Carroll & Coyle, Greater Union, GU Film House and Moonlight Cinemas.Cinebuzz is Australia and New Zealand's largest Cinema Loyalty program, specialising in highly targeted and personalised Email, SMS and Push Notifications, keeping members up to date with a huge variety of film releases and promotions.Event Hospitality & Entertainment Ltd is the largest movie exhibitor in Australia and New Zealand, with over 140 cinema complexes operating worldwide.



Travel

• Travelling

  • May 2018 - Jan 2019

  I took a break to complete a lifelong dream with my partner Brigid, driving a VW campervan through 15 countries. Follow our journey at https://www.koasting.com/ I took a break to complete a lifelong dream with my partner Brigid, driving a VW campervan through 15 countries. Follow our journey at https://www.koasting.com/



Comexposium

• France
• Events Services
• 400 - 500 Employee

• Global CDO, Digital Marketing Events

  • May 2016 - May 2018

  Based in the global headquarters in Paris, heading up front-end UI/UX and back-end tech-stack optimisation for seven teams running over 30 digital marketing events throughout the USA, UK, France, Spain, India, Japan, China, Australia, and New Zealand. Specialising in developing bespoke digital and face-to-face touch-points and networking experiences to differentiate the products, through leveraging the latest ad-tech, mar-tech and event-tech to maximise attendee ROI and grow the events. The COMEXPOSIUM Group, the world's third largest event organiser, is involved in more than 135 B2C and B2B events, covering 11 different sectors of activity such as food, agriculture, fashion, homeland security, construction, high-tech, optics and transport. Comexposium hosts 48,000 exhibitors and more than 3.5 million visitors in 22 countries around the world. Key highlights include:► Overhauled global digital offering across websites, apps and email platforms to provide consistent digital experiences. ► Reimagined entire tech-stack, developing templates and API's right through the ecosystem from registration, to CRM and marketing automation.► Introduced standardised surveys and benchmarks across countries, regions and industries to allow accurate growth forecasting through customer sentiment.

• Director of Marketing, Asia Pacific

  • Sep 2014 - May 2016

  Leading the Comexposium Asia Pacific marketing team that is responsible for delivering key event communications, online ticket sales, audience development, and lead generation for their ad:tech, iMedia and MMS events across the region. ad:tech is the world's largest, most diverse digital marketing event and the #1 digital marketing conference and exhibition in each international market that it serves. The iMedia Summits are resort-based high level networking events, servicing both the digital marketing and online retail landscape. Mobile Media Summits bring together the top brands, agencies, and technology providers to move the mobile industry forward. Key highlights include:► Growing the regional event portfolio through introducing two new products into the New Zealand market, including ad:tech New Zealand in Auckland on November 19th 2014, and iMedia Brand Summit NZ, Nelson June 29th – July 1st 2015, which both sold out.► Introduced a total re-brand, new digital assets and internal processes and workflow for all regional iMedia events in 2015. This includes three new website launches, alongside streamlined email templates, registration systems and CRM integration.► Integrated all sales and marketing processes and pipelines through custom API between all websites, apps, platforms, registration systems and CRM (Salesforce) across all events.

• Marketing Manager, Australia

  • Jun 2013 - Sep 2014

  Leading the Australia marketing team that is responsible for delivering key event communications, identifying event opportunities, online ticket sales, researching delegates for invitation-only events, and commercial lead generation for the sales team. Key highlights include:► Streamlining sales and marketing processes through the aggregation of over 100 data sources, and designing a new database workflow to efficiently centralise sales and marketing activities across the event registration system (etouches), existing sales database (Salesforce) and all future planned marketing and communications activity and lead generation. Researching and trialing new technology innovations that help the entire team efficiently integrate their activities.► Creative direction, communications strategy and integrated media-buying across all print, online and social campaigns, including managing partnerships with all media, associations and solutions providers. Introducing tracked metrics for all activities to enable ROI analysis on traffic sources and conversion.► Design, management and deployment of a new standardised website CRM to be rolled out across all ad:tech and iMedia events. Streamlining digital assets to create a consistent UX, and enabling the content, marketing and sales departments to be more efficient by updating their own content directly.► Introducing an integrated corporate branding strategy in Australia and New Zealand across all print and online marketing collateral.



Conexus Financial

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2012 - May 2013

  Audience marketing for three leading print, online and event publications within the financial planning and superannuation industry; Professional Planner, Investment Magazine and Top1000funds.com throughout Australia, Europe, America and the UAE. Key highlights include:► Corporate branding strategy, overhauling all digital marketing activity and SEO refinement to unite the publications with their respective events via conexusfinancial.com.au – resulting in 250% growth in organic search traffic over it’s first six months.► UI/UX re-design and mobile-optimisation for professionalplanner.com.au, and the launch of their first publication app “Professional Planner” on the AppStore.► Introduced a video journalism production workflow across six journalists and three YouTube accounts, including shared media assets and templates.► Layout and advertising strategy for two 48-page magazines, Professional Planner and Investment Magazine, distributed to an audience of over 20,000 high-profile decision makers within the financial planning and superannuation industries.► Marketing collateral copywriting and design for all in-house advertisements, media-kits, banners, booklets, corporate branding and events.



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Digital Marketing Assistant

  • Jan 2011 - Jan 2012

  Creating and implementing digital marketing strategy across Australia and New Zealand for the world’s second largest HR and recruitment company. Key responsibilities across sixteen different divisions included:► $1.2million in online job postings across Seek and CareerOne, including continuous analysis to improve efficiency and optimise distribution across 700 consultants.► SEO, site-mapping, copywriting and analytics for all web assets across Australia (randstad.com.au) and New Zealand (randstad.co.nz).► The creation of the first Randstad job-searching app for iOS and Android in Australia, and launch campaign resulting in 10,000 downloads in the first month.► Social media coordination across all corporate accounts and policy creation for consultant's use of personal accounts for lead generation.► Video production workflow, including filming, editing and online distribution.► Email marketing templates and segmentation across all divisions.► Online display advertising creative and messaging for all above-the-line campaigns, including Randstad’s partnership with the AT&T Williams Formula1 team.



delder.com

• Freelance Web Developer & Designer

  • Jan 2003 - Dec 2010

  HTML and Flash web-development and design. Identifying individual requirements of clients and designing and maintaining websites to suit their specific needs. HTML and Flash web-development and design. Identifying individual requirements of clients and designing and maintaining websites to suit their specific needs.



Outthere Films

• Video Producer

  • Mar 2005 - Apr 2010

  Skilled camera operator and video editor, working in a wide variety of formats across both Final Cut and Premiere editing suites. Skilled camera operator and video editor, working in a wide variety of formats across both Final Cut and Premiere editing suites.



Otago University Students' Association

• New Zealand
• Political Organizations
• 1 - 100 Employee

• Video Producer

  • Jun 2006 - Dec 2009

  Production, filming, editing, distribution and technical event management for all video-related projects. Production, filming, editing, distribution and technical event management for all video-related projects.



University of Otago

• New Zealand
• Higher Education
• 700 & Above Employee

• Undergraduate Marketing Tutor

  • Jun 2009 - Nov 2009

  Tutoring undergraduate marketing classes at the University of Otago for the 200-level Integrated Marketing Communications paper (MART201). Tutoring undergraduate marketing classes at the University of Otago for the 200-level Integrated Marketing Communications paper (MART201).