Experience

Zebra Pen Corporation

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Product Manager

  • Jun 2021 - Present



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Marketing Specialist

  • Mar 2019 - Jun 2021

  -Managed and maintained relationships with 35 partners in the food and non-food space. -Developed short-term and long-term strategies to maximize royalty revenue with top-tier food partners (Conagra, General Mills, Pillsbury, Post, Nestle, Unilever.) -Identified new category opportunities for Oreo, Ritz, Chips Ahoy, Sour Patch Kids using Nielsen data. -Evaluated prospective licensing opportunities utilizing quantitative and qualitative data. -Lead outbound contract negotiations and provided brand support on inbound contracts. -Implemented a licensed merchandise plan--new partners, product assortments, key milestones--for It'Sugar store launches (American Dream Mall and NYC SPK store.) -Trained Licensing Associate. Show less



Alex Brands

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Marketing Manager

  • 2017 - 2018

  -Launched an influencer campaign highlighting a key brand across several social media platforms (YouTube, Instagram, Twitter) resulting in 1 million+ impressions. -Pitched new products and their go-to-market strategies at quarterly line reviews. -Analyzed, interpreted and synthesized quantitative data (POS results, sales data, NPD analytics) and presented findings to cross-functional teams. -Developed comprehensive marketing collateral outlining key learnings from market research, qualitative studies, competitive analysis and quantitative data. -Created compelling copy and content for website, monthly social media calendar, editorial, press releases and monthly marketing newsletter. -Provided Public Relations Manager with one-on-one mentoring. Show less



Gund Inc

• United States
• Manufacturing

• Senior Product Manager

  • 2008 - 2017

  -Promoted to Senior Product Manager in 2013. -Managed revenue for all licensed toy and gift products, notably Sesame Street, Curious George, DC Comics and Pusheen. -Identified, developed and successfully launched a new innovative concept contributing to a significant sales increase. -Oversaw the entire product life cycle with a focus on profitable revenue growth. -Performed quarterly in-depth data SKU analysis to identify sales trends, top sellers and underperformers; Interpreted results into growth opportunities including existing product enhancements, product/category line extensions, private label opportunities and improved customer penetration (existing and new.) -Collaborated with US and China teams throughout the product life cycle to ensure key milestones were met (Software Development, Design, Engineering, Sourcing, Purchasing, Legal, Licensing, Finance, Sales and Marketing.) -Transformed blind box go-to-market strategy focusing on social media and influencer unboxing videos drawing in an accumulated 10 million+ YouTube views. -Educated global sales team and customers on new product positioning and messaging. -Conducted SharePoint training sessions in the US and China to help streamline communication and automate workflow globally. -Mentored and managed two Associate Toy Designers. Show less



MEGA Brands

• Canada
• Consumer Goods
• 400 - 500 Employee

• Brand Manager

  • 2007 - 2008

  -Managed the development process in its entirety for Disney Princess, Cars and Winnie the Pooh toy and art & craft-based products to meet deadlines and budgets. -Pitched new product launches to global sales team. -Managed the development process in its entirety for Disney Princess, Cars and Winnie the Pooh toy and art & craft-based products to meet deadlines and budgets. -Pitched new product launches to global sales team.