Deirdre (Dede) Barton

Sales Operations Manager at Boelter Window Siding & Roofing
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Location
US

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LinkedIn User

Dede’s vast knowledge of copyright laws are still helping me in my career, almost 10 years since I worked for her.

Marissa Bolte

You won't find anyone more knowledgeable about image and rights management than Dede. The lessons I learned from her about ethics and image selection are ones that continue to stick with me. I often find myself repeating things she's drilled into my head over the years, and I'm glad I have that knowledge base to share with others.

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Sales Operations Manager
      • Aug 2022 - Present
    • United States
    • Oil and Gas
    • 1 - 100 Employee
    • Members Services
      • Nov 2020 - Aug 2022
    • Director of Asset Management | Creative Shared Services Global Director
      • Jan 2010 - Jun 2020

      I oversaw asset management for this leading publisher of children’s books, digital solutions and services, literacy programs, and educator resources. I led and developed 27 staff located in both Minnesota and the U.K. I managed product and partnership development to drive asset acquisition and licensing for web, print, and digital content. EFFORTS & OUTCOMES INCLUDED: ➜ Unified US/UK team and reduced turnover 95% through employee engagement strategies. ➜ Played key role in design and implementation of a library management system that replaced ten siloed software packages. ➜ Negotiated purchase of copyright for 1000+ illustrations to save thousands in ongoing licensing costs. ➜ Instituted and strengthened copyright and trademark compliance practices. ➜ Increased revenue and improved margins through rigorous project prioritization and management.

    • Media Creation & Asset Manager | Senior Photo Researcher
      • Jan 2001 - Jun 2009

      After a year serving as senior photo researcher, I earned a promotion to oversee ten staff in the photo studio and media research departments. In addition to negotiating, managing, and updating licensing agreements and asset acquisition contracts, I managed production for up to 500 photo shoots each month and 350 video shoots each year. EFFORTS & OUTCOMES INCLUDED: ➜ Co-created company’s first visual asset management system still used today to house 500K+ images. ➜ Built strong network of photographers, vendors, estates, and museums to secure images <50% than standard. ➜ Boosted model diversity and representation 30% through outreach and marketing. ➜ Introduced key performance indicators, multiple process improvements, and rigorous intellectual property practices to drive operational excellence and protect company from risk.

Education

  • University of Minnesota Crookston
    Associate of Science - AS, Equine Science

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