Experience

Reticare Inc.

• Communications & Sales Director

  • Nov 2015 - Present

  When devices become part of your life and you join a company to help protect eye health, it's more than just a job. It's my new passion. Reticare was born from a joint collaboration with the Complutence University of Madrid, Spain introduced after 14 years of research. Reticare's eye protectors, based on scientific data, are for tablets, smartphones, computers, and laptops to protect and prevent damage to the retina from high-energy LED blue light emitted from device screens. http://www.reticare.com Show less



Verizon Fios / 2020 Comm

• District Manager

  • May 2012 - Nov 2015

  Responsible for managing four VZW/Fios Home Services branches in the Tampa Bay area. Awards included top sales in the country for two consecutive years. Responsible for managing four VZW/Fios Home Services branches in the Tampa Bay area. Awards included top sales in the country for two consecutive years.



Caponigro Public Relations Inc.

• Public Relations and Communications Services

• Vice President | Media Relations,Crisis Management,Communication Strategy -Lifestyle, Wellness, B2B

  • Nov 2010 - May 2012

  •Develop, oversee and implement communication strategy and activities, including traditional (consumer, trade and business) and social media plans for a wide range of clientele including sports, health, beauty, spirits, hospitality, legal and others. •Manage projects and budgets. Develop proposals and secure new business opportunities for the firm. •Cultivate proactive plans and strategy to generate positive media coverage. •Counsel and create effective, relevant and memorable social media tactics (i.e., Facebook, Twitter, YouTube).Utilize relevant metrics to measure the impact of plans. Show less



On Dee-Air Public Relations - Consumer Goods, Lifestyle, B2B

• President & CEO

  • Aug 2001 - Nov 2010

  •Developed and executed strategic public relations plans for a variety of businesses including healthcare, financial, technology, hospitality, automotive, legal, beauty and fashion sectors with revenues from $2M to $150M. Managed media relations and provided media training for senior level spokespersons. Crafted integrated cross promotional campaigns. Managed budgets, staff and client marketing teams. Produced television commercials, public service announcements (PSA), corporate and web videos. Developed and implemented media buying and placement. Show less



Hill & Knowlton

• Public Relations and Communications Services

• Consultant/Deputy Manager

  • Mar 2010 - Aug 2010

  Developed strategic communication plans with Hill & Knowlton's special team for the Bill & Melinda Gates Foundation's $100M grant awarded to Hillsborough County Public Schools (HCPS); Collaborated with The Boston Consulting Group in plan initiatives; Created visual materials and video productions for the "Empowering Effective Teachers" campaign. Developed strategic communication plans with Hill & Knowlton's special team for the Bill & Melinda Gates Foundation's $100M grant awarded to Hillsborough County Public Schools (HCPS); Collaborated with The Boston Consulting Group in plan initiatives; Created visual materials and video productions for the "Empowering Effective Teachers" campaign.



HSN

• Spain
• Health, Wellness & Fitness
• 1 - 100 Employee

• Guest Relations/Talent Manager

  • Mar 1999 - Jul 2001

  Communicated with and directed pre-planning production meetings for high-profile guests including Suzanne Somers, Susan Lucci and others; Searched for new on-air talent, conducted interviews and on-camera testing. Communicated with and directed pre-planning production meetings for high-profile guests including Suzanne Somers, Susan Lucci and others; Searched for new on-air talent, conducted interviews and on-camera testing.



Warner Bros. Television

• United States
• Entertainment Providers
• 1 - 100 Employee

• Producer/Writer, TV News & Feature Magazine

  • 1996 - 1999

  Script, direct and produce weekly public affairs show. Awards - "Best Public Affairs Show" - Warner Bros., Hearst Communications, Mayor's Media Award, National American Eagle Award, Telly Award. Script, direct and produce weekly public affairs show. Awards - "Best Public Affairs Show" - Warner Bros., Hearst Communications, Mayor's Media Award, National American Eagle Award, Telly Award.



Koc Holding/Koc Bank

• Director of Public Relations

  • 1993 - 1995

  Koc Holding Worldwide/Koc Bank - A subsidiary of Koc Holding, Turkey’s largest private sector conglomerate, 84th under Fortune 500’s global index of “The World’s Largest Industrial Corporations”- Public relations campaigns, research, strategy, implementation, evaluation. Coordinated and opened more than 12 world-wide Koc Bank branch openings. Koc Holding Worldwide/Koc Bank - A subsidiary of Koc Holding, Turkey’s largest private sector conglomerate, 84th under Fortune 500’s global index of “The World’s Largest Industrial Corporations”- Public relations campaigns, research, strategy, implementation, evaluation. Coordinated and opened more than 12 world-wide Koc Bank branch openings.



U.S. Consulate General Istanbul

• Public Relations/Cultural Relations Specialist, USIA

  • 1982 - 1984

  Worked directly with the U.S. Cultural Affairs Attaché in engaging, informing and influencing key audiences with strategic approach to diplomacy. Coordinated cultural and educational exchanges between U.S. and Turkish nationals. Assisted with language and cultural adaptations of U.S. diplomats and their families. Worked directly with the U.S. Cultural Affairs Attaché in engaging, informing and influencing key audiences with strategic approach to diplomacy. Coordinated cultural and educational exchanges between U.S. and Turkish nationals. Assisted with language and cultural adaptations of U.S. diplomats and their families.