Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• UX/UI Designer, UX Researcher

  • Aug 2021 - Present

  CareerPath Web App: My team and I were tasked with designing a web app that helps users identify and pursue careers paths that are better suited for people transitioning their career. I Started the project with 22 user surveys, conducted 10 user Interviews, did comparative analysis and secondary research, synthesized data into affinity mapping, ideated for Web App pages, converted sketches into low and mid fidelity wireframes and tested​ ​with users, and then​ ​iterated​ ​on​ ​design​ ​for​ ​improved​ ​usability. Finally, I created​ ​a​ ​high​ ​fidelity​ ​prototype​ Web ​App​ ​that​ ​allowed​ ​users​ to identify courses and pursue careers paths that were better suited for them. Redesign Ecostylist Website: I was tasked with redesigning the existing E Commerce website. The Goal was to understand and improve the functionality and usability of the Ecostylist website. Also to identify and determine the pain points that the user faced when navigating through the website. Some of the recommendations after the usability testing were to include an option to create an account, add filters for clothing and add a shopping cart. So that the users could shop from the Ecostyle website itself. I started the research with competitive analysis, heuristic analysis and usability testing with the users, synthesized​ ​data​ from the research ​to​ ​create​ ​a​ ​persona​ ​and​ journey map, created sketches and converted to Wireframes, and worked on the UI flow and Low Fidelity prototype which I converted to Mid Fidelity prototype after testing. Show less



Freelance

• Graphic Designer

  • Apr 2010 - Present

  Created logos, promotional and marketing materials, and UX for small businesses and non-profit organizations such as LSNP, Ideawallah, Kablooeey, and Yoga Med 360 Created logos, promotional and marketing materials, and UX for small businesses and non-profit organizations such as LSNP, Ideawallah, Kablooeey, and Yoga Med 360



Self-employed

• Music Teacher

  • Dec 2017 - Present

  Training over 35 students in Indian Classical Carnatic Music (Vocals). Training over 35 students in Indian Classical Carnatic Music (Vocals).



GumGum

• United States
• Software Development
• 300 - 400 Employee

• Graphic Design Intern

  • May 2012 - Oct 2012

  Served as a Graphic Designer for Gumgum, an ad-networking company. Created Gif animation banner ads, Ad overlay campaigns. Worked on Transparency overlays. Served as a Graphic Designer for Gumgum, an ad-networking company. Created Gif animation banner ads, Ad overlay campaigns. Worked on Transparency overlays.



California Baby

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Jun 2010 - Dec 2010

  Worked as a Graphic Designer for California Baby, a leading organic and environmentally conscious skincare company. Created the title treatment, and all the promotional and marketing materials for the family festival in September 2010. Worked as a Graphic Designer for California Baby, a leading organic and environmentally conscious skincare company. Created the title treatment, and all the promotional and marketing materials for the family festival in September 2010.



AIGA Design

• Design
• 100 - 200 Employee

• Graphic Designer

  • Nov 2008 - Jun 2009

  Collaborated with a team of 9 designers to create “Common Ground” which was a fair trade. Designed logo, icons, brochure, posters and website mockup. Collaborated with a team of 9 designers to create “Common Ground” which was a fair trade. Designed logo, icons, brochure, posters and website mockup.