Digital Director

• Dec 2021 - Present

Activation Account Director

• Mar 2019 - Nov 2021

Working with some of the biggest clients in the media industry and helping them reach their digital delivery objectives. Manage a team that is responsible for campaign activation and delivery through social, search and programmatic channels. Working with some of the biggest clients in the media industry and helping them reach their digital delivery objectives. Manage a team that is responsible for campaign activation and delivery through social, search and programmatic channels.

Operations Manager

• Jun 2016 - Feb 2019

Account Manager

• Jan 2015 - Feb 2016

Adadyn is a leading global advertising technology platform, removing the barrier of entry into programmatic advertising and reducing the complexity of the marketing technology ecosystem. Responsibilities: • Managing campaigns from inception and ensuring scale at account level • Working directly with DSPs, RTB networks and direct publishers to achieve scale & delivery • Manage client concerns and interactions, overall client servicing • Coordinating with clients and internal teams to ensure campaigns are launched as per client timelines & expectations

Performance Account Manager for Apps - EMEA

• Oct 2012 - May 2014

InMobi enables consumers to discover amazing products through mobile advertising. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world. Responsibilities:• Worked with some of the biggest players in the app industry• Worked on a market go-to strategy for new app launches• Manage agency/client relationship • Mobile media planning and strategy• Leading the development and delivery of successful mobile marketing campaigns• Audience profiling/segmentation and selling based on client needs• Liaise across teams to secure the best inventory for campaign’s success• Managing daily operations of accounts• Ideation and creative innovation in Digital media• Critical ROI tracking for Lead generation & customer acquisition campaign

Account Manager - Brand & Agency

• Feb 2012 - Nov 2012

Responsibilities:• Manage agency relationship • Managing daily operations of accounts• Working across campaign types and verticals• Branding/CPM/CPC/CPD/CPL campaigns

Campaign Manager Africa

• Jul 2010 - Feb 2012

Marketing Associate

• Feb 2010 - Aug 2010

Fifth C is at the forefront of developing distinctive mobile applications for the mass market. Responsibilities: • Worked in the capacity of a consultant for the Marketing team • Helped launch their Mobile Software product BlacMail • Helped in documenting product features/roadmap • Initial product testing and result compilation • Setting up of social marketing strategies Fifth C is at the forefront of developing distinctive mobile applications for the mass market. Responsibilities: • Worked in the capacity of a consultant for the Marketing team • Helped launch their Mobile Software product BlacMail • Helped in documenting product features/roadmap • Initial product testing and result compilation • Setting up of social marketing strategies

AdWords Account Manager

• Jun 2006 - Feb 2010

Key responsibilities: • Build client relationship with Top 50 Tier 1 US accounts • Grow revenue on a quarterly basis • Account optimization • Campaign & Keyword Management • Ad text creation & Keyword building • CPC & CPM management • CTR analysis • Launched Mobile apps advertising on external ad networks • Worked with India AdWords acquisition team to acquire new small business advertisers. • Competitor Analysis & Market Research • Reporting & Key Analysis • Work with US counterparts to build compelling cross sales pitch • Worked with 3rd party tools like Com-Score, Hitwise, and First Research