Experience

Samsung GSG (Global Strategy Group)

• South Korea
• Information Technology & Services
• 1 - 100 Employee

• Director Data Science

  • Apr 2020 - Present

  Adobe Audience Manager and Adobe Experience CloudData Marketplace - 2nd and 3rd Party Data for better reachPredictive Modelling, Media pixels, GCDM, Lookalikes, etcMedia Planning & StrategyProgrammatic - DBMAdobe AnalyticsDigital/Social/Search campaigns Adobe Audience Manager and Adobe Experience CloudData Marketplace - 2nd and 3rd Party Data for better reachPredictive Modelling, Media pixels, GCDM, Lookalikes, etcMedia Planning & StrategyProgrammatic - DBMAdobe AnalyticsDigital/Social/Search campaigns



BookMyShow

• Entertainment Providers
• 700 & Above Employee

• AGM - Data Science

  • Jan 2017 - Mar 2020

  Data Solutions for Digital, Programmatic, Movies, Events, Concerts DMP Solutions - Lotame, Adobe Audience Manager, Oracle BluekaiData Tools - Google Analytics, Qlik Sense, Biometric SolutionsAd-Sales & Ad-Ops for MonetizationProgrammatic Sales Data Solutions for Digital, Programmatic, Movies, Events, Concerts DMP Solutions - Lotame, Adobe Audience Manager, Oracle BluekaiData Tools - Google Analytics, Qlik Sense, Biometric SolutionsAd-Sales & Ad-Ops for MonetizationProgrammatic Sales



Times Internet

• India
• Technology, Information and Internet
• 700 & Above Employee

• Data Science Manager

  • Oct 2013 - Jan 2016

  - Providing complete solution on audience segments. (600+ custom audiences and Re-targeting solution to Ecom Clients) through DMP - Lotame.-Optimizing ReTargeting/Audience Targeted campaigns for better CTR/ Lead generation/ Transactions/ Acquisition etc.- Projects involved with - Outbrain solution, Native Ads, mobile advertising and personas.-Team Handling (TAT, Monthly Revenues, quality check, new findings).-Campaigns (display, mobile web/app, Ecom) execution and optimization for best CTR and conversion based results through DSP, AppNexus, Rubicon, Mediamath, AdExchange.-Providing analytical data for best inventory, sites, audiences, hours, days, cities/states/countries to target etc, based on CPM/CPC/CPL/CPI/CPE/CPS campaigns.-Client Servicing: Providing end to end solution once an RO is pushed into the system from sales team.Business with Agencies – Group M, DGM, FCB, Locovida, Adgent, etc.Key Accounts: Coke, Accuen Media, Unitech, Flipkart, Lenskart, PayTM, etc.



Komli Media

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Manager - Data Management Platform

  • Jan 2013 - Sep 2013

  - Providing audience targeting and re-targeting solutions to E-Comm.- Audience creation across sites network and Client sites.- Major campaigns delivered : Urban Ladder, Fab Alley, Ferns & Petals,Snapdeal, Styletag, etc.

• Account Managment

  • Apr 2011 - Dec 2012

  - Handling accounts from International and SEA markets.- Optimizing campaigns to meet the end goals. End to End Solutions.- Handling various platforms like DT, AT, Eye Blaster, Eye Return, RMX, ZEDO, etc.- Real Time Bidding (RTB) Solutions through Mediamath- Major accounts - McDonalds, Auto Brands (Toyota, Audi, BMW, Chevrolet, etc), Emirates, Dish Network, RBC, and so on..